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SOCMED MARKETING FOR SME*,[object Object],*Small-Medium Enterprise,[object Object],YUSWOHADY,[object Object],Blog: www.yuswohady.com,[object Object],Twitter: @yuswohady,[object Object]
1,[object Object],INTRODUCTION,[object Object]
THE FIRST ,[object Object],SOCMED MARKETING BOOK,[object Object],IN INDONESIA,[object Object]
Offline,[object Object],Customer ,[object Object],COMMUNITY,[object Object],E = wMC2,[object Object],Online,[object Object],Marketing ENERGY,[object Object],(Horizontal Power),[object Object],Word of MOUTH (MOUSE),[object Object],“HORIZONTAL MEANS SOCIAL”,[object Object]
MARKETING 1.0,[object Object],MARKETING 2.0,[object Object],HORIZONTAL,[object Object],VERTICAL,[object Object],Many to Many,[object Object],1 to Many,[object Object],Marketeras,[object Object],BROADCASTER,[object Object],Marketeras,[object Object],CONNECTOR,[object Object]
Five Reasons Why Business is Social,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],!,[object Object],,[object Object],,[object Object],,[object Object],Consumer Generated Content,[object Object],Collaboration,[object Object],Collective Intelligence,[object Object],Community,[object Object],Conversation,[object Object]
DEMOCRATIZATION OF ,[object Object],RESOURCES,[object Object],SIZE ISN’T MATTER ANYMORE,[object Object]
REMEMBER...,[object Object],SOCIAL MEDIA AGE IS,[object Object],SMALL BUSINESS AGE,[object Object]
2,[object Object],THE MODEL,[object Object]
SOCMED MARKETING FOR SME,[object Object],THE SIMPLE MODEL,[object Object],COCREATION,[object Object],TARGET,[object Object],COMMON INTEREST,[object Object],COMMON PURPOSE & IDENTITY,[object Object],CONSUMER,[object Object],CONVERSATION,[object Object],ACTIVATION,[object Object]
STEP #1,[object Object],DEFINE YOUR TARGET CONSUMERS,[object Object],STEP #2,[object Object],IDENTIFY COMMON INTERESTS,[object Object],STEP #2,[object Object],BUILD CONVERSATION, ACTIVATION, COCREATION,[object Object]
EXAMPLE,[object Object],An SME that operates a pre-school institution wants build a community of moms that concern with the development of their children. ,[object Object]
#1. DEFINE YOUR TARGET CONSUMERS,[object Object],EVANGELIST AND LOYAL,[object Object],MOM CUSTOMERS,[object Object],THE GOAL,[object Object],CONVERSATION,[object Object],THE HOME: ,[object Object],Inspiring Moms,[object Object],Blog,[object Object],ACTIVATION,[object Object],THE EVENT:,[object Object],Inspiring Moms Award,[object Object],COCREATION,[object Object],THE BUZZ:,[object Object],Inspiring Moms,[object Object],Community,[object Object],THE PROGRAM,[object Object],VISIONARY MOMS, ORDINARY MOMS,[object Object],Geographic: Urban, younger moms, 25-39,[object Object],Demographic:  Have todler, pre-school, AB,[object Object],Pshycographic: Modern, info freak, very concern about children development,[object Object],THE CONSUMERS,[object Object]
#2. IDENTIFY COMMON INTERESTS,[object Object],Common interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future ,[object Object]
#3. BUILD CONVERSATION, ACTIVATION, COCREATION,[object Object],Invite customers to speak up,[object Object]
THE SIMPLE SOCMED PLATFORM,[object Object],SOCMED,[object Object],CHANNEL,[object Object],“THE ROAD”,[object Object],LANDING PAGE,[object Object],“THE HOME”,[object Object],COMMUNITY BLOG,[object Object],SOCMED,[object Object],CHANNEL,[object Object],SOCMED,[object Object],CHANNEL,[object Object]
Every Company Is Media Company,[object Object],EC  =  MC,[object Object],Tom Foremsky,[object Object],Because every company must  create and  publish content ,[object Object],that attract its community member,[object Object]
MARKETING IS NOT ONLY ABOUT SELLING,[object Object],IT’S ,[object Object],ABOUT ,[object Object],FACILITATING,[object Object]
3,[object Object],CASE STUDY,[object Object]
CASE STUDY,[object Object],WINWEB,[object Object]
WinWeb  is an SME that sells cloud-based small business software. It develops a social media strategy that facused on building community and creating relevant contents for its target client i.e. small business. ,[object Object]
THE PRODUCT AND SOLUTION,[object Object]
THE CONTENT: “HOW-TO” VIDEO PROGRAMS,[object Object]
THE CONTENT: CONVERSATION THROUGH BLOG,[object Object]
THE CONTENT: “TIPS-BASED” ARTICLES,[object Object]
THE CONTENT: CHANNELING THROUGH TWITTER,[object Object]
THE CONTENT: CHANNELING THROUGH TWITTER,[object Object]
THE CONTENT: CHANNELING THROUGH OTHER BLOG,[object Object]
CASE STUDY,[object Object],YUSWOHADY,[object Object],*note: narsis dikit nggak papa ya... Hehehe ,[object Object]
LANDING PAGE,[object Object],SOCMED CHANNEL,[object Object]
LANDING PAGE,[object Object],SOCMED CHANNEL,[object Object]
SOCMED CHANNEL: FACEBOOK- NOTES,[object Object]
SOCMED CHANNEL: TWITTER,[object Object]
SOCMED CHANNEL: FOURSQUARE,[object Object]
CONVERSATION: ARTICLE DISCUSSION,[object Object]
CONVERSATION: ARTICLE DISCUSSION,[object Object]
ACTIVATION: OFFLINE SEMINAR,[object Object]
ACTIVATION: OFFLINE SEMINAR,[object Object]
COCREATION: INVITE FOLLOWERS TO CONTRIBUTE,[object Object],Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000,[object Object]
More sales,[object Object],are made,[object Object],with friendship,[object Object],than salesmanship,[object Object],Jeffrey Gitomer – Sales Bible,[object Object]
THANK YOU,[object Object]

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Social Media Marketing for Small Business

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