Social Media Marketing for Small Business

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How small businesses use social media to leverage their marketing capabilities and advantages

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Social Media Marketing for Small Business

  1. SOCMED MARKETING FOR SME*<br />*Small-Medium Enterprise<br />YUSWOHADY<br />Blog: www.yuswohady.com<br />Twitter: @yuswohady<br />
  2. 1<br />INTRODUCTION<br />
  3. THE FIRST <br />SOCMED MARKETING BOOK<br />IN INDONESIA<br />
  4. Offline<br />Customer <br />COMMUNITY<br />E = wMC2<br />Online<br />Marketing ENERGY<br />(Horizontal Power)<br />Word of MOUTH (MOUSE)<br />“HORIZONTAL MEANS SOCIAL”<br />
  5. MARKETING 1.0<br />MARKETING 2.0<br />HORIZONTAL<br />VERTICAL<br />Many to Many<br />1 to Many<br />Marketeras<br />BROADCASTER<br />Marketeras<br />CONNECTOR<br />
  6. Five Reasons Why Business is Social<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />Consumer Generated Content<br />Collaboration<br />Collective Intelligence<br />Community<br />Conversation<br />
  7. DEMOCRATIZATION OF <br />RESOURCES<br />SIZE ISN’T MATTER ANYMORE<br />
  8. REMEMBER...<br />SOCIAL MEDIA AGE IS<br />SMALL BUSINESS AGE<br />
  9. 2<br />THE MODEL<br />
  10. SOCMED MARKETING FOR SME<br />THE SIMPLE MODEL<br />COCREATION<br />TARGET<br />COMMON INTEREST<br />COMMON PURPOSE & IDENTITY<br />CONSUMER<br />CONVERSATION<br />ACTIVATION<br />
  11. STEP #1<br />DEFINE YOUR TARGET CONSUMERS<br />STEP #2<br />IDENTIFY COMMON INTERESTS<br />STEP #2<br />BUILD CONVERSATION, ACTIVATION, COCREATION<br />
  12. EXAMPLE<br />An SME that operates a pre-school institution wants build a community of moms that concern with the development of their children. <br />
  13. #1. DEFINE YOUR TARGET CONSUMERS<br />EVANGELIST AND LOYAL<br />MOM CUSTOMERS<br />THE GOAL<br />CONVERSATION<br />THE HOME: <br />Inspiring Moms<br />Blog<br />ACTIVATION<br />THE EVENT:<br />Inspiring Moms Award<br />COCREATION<br />THE BUZZ:<br />Inspiring Moms<br />Community<br />THE PROGRAM<br />VISIONARY MOMS, ORDINARY MOMS<br />Geographic: Urban, younger moms, 25-39<br />Demographic: Have todler, pre-school, AB<br />Pshycographic: Modern, info freak, very concern about children development<br />THE CONSUMERS<br />
  14. #2. IDENTIFY COMMON INTERESTS<br />Common interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future <br />
  15. #3. BUILD CONVERSATION, ACTIVATION, COCREATION<br />Invite customers to speak up<br />
  16. THE SIMPLE SOCMED PLATFORM<br />SOCMED<br />CHANNEL<br />“THE ROAD”<br />LANDING PAGE<br />“THE HOME”<br />COMMUNITY BLOG<br />SOCMED<br />CHANNEL<br />SOCMED<br />CHANNEL<br />
  17. Every Company Is Media Company<br />EC = MC<br />Tom Foremsky<br />Because every company must create and publish content <br />that attract its community member<br />
  18. MARKETING IS NOT ONLY ABOUT SELLING<br />IT’S <br />ABOUT <br />FACILITATING<br />
  19. 3<br />CASE STUDY<br />
  20. CASE STUDY<br />WINWEB<br />
  21. WinWeb is an SME that sells cloud-based small business software. It develops a social media strategy that facused on building community and creating relevant contents for its target client i.e. small business. <br />
  22. THE PRODUCT AND SOLUTION<br />
  23. THE CONTENT: “HOW-TO” VIDEO PROGRAMS<br />
  24. THE CONTENT: CONVERSATION THROUGH BLOG<br />
  25. THE CONTENT: “TIPS-BASED” ARTICLES<br />
  26. THE CONTENT: CHANNELING THROUGH TWITTER<br />
  27. THE CONTENT: CHANNELING THROUGH TWITTER<br />
  28. THE CONTENT: CHANNELING THROUGH OTHER BLOG<br />
  29. CASE STUDY<br />YUSWOHADY<br />*note: narsis dikit nggak papa ya... Hehehe <br />
  30. LANDING PAGE<br />SOCMED CHANNEL<br />
  31. LANDING PAGE<br />SOCMED CHANNEL<br />
  32. SOCMED CHANNEL: FACEBOOK- NOTES<br />
  33. SOCMED CHANNEL: TWITTER<br />
  34. SOCMED CHANNEL: FOURSQUARE<br />
  35. CONVERSATION: ARTICLE DISCUSSION<br />
  36. CONVERSATION: ARTICLE DISCUSSION<br />
  37. ACTIVATION: OFFLINE SEMINAR<br />
  38. ACTIVATION: OFFLINE SEMINAR<br />
  39. COCREATION: INVITE FOLLOWERS TO CONTRIBUTE<br />Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000<br />
  40. More sales<br />are made<br />with friendship<br />than salesmanship<br />Jeffrey Gitomer – Sales Bible<br />
  41. THANK YOU<br />

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