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Social media marketing for mompreneur   march 2014 - for slideshare
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Social media marketing for mompreneur march 2014 - for slideshare

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Social media marketing for mompreneurs

Social media marketing for mompreneurs

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Transcript

  • 1. SOCIAL MEDIA MARKETING For Mompreneur www.yuswohady.com @yuswohady
  • 2. WHY Moms are so busy... Social media becomes a great solution
  • 3. THE FIRST SOCMED MARKETING BOOK IN INDONESIA
  • 4. MARKETING 1.0 MARKETING 2.0 VERTICAL HORIZONTAL 1 to Many Many to Many Marketer as BROADCASTER Marketer as CONNECTOR
  • 5. IT’S ABOUT CONVERSATION IS... NOT ONE-WAY
  • 6. SOCMED MARKETING IS... NOT HARD SELLING
  • 7. SOCMED MARKETING IS... NOT BLASTING
  • 8. SOCMED MARKETING = COMMUNITY + WOM “CUSTMERS ARE YOUR SALESMEN”
  • 9. ABOUT COMUNITY BUILDING
  • 10. SOCMED MARKETING IS... CONTENT MARKETING
  • 11. SOCMED PLATFORM PRODUCT WEBSITE SM CHANNEL “THE ROAD” “THE HOME” COMMUNITY BLOG SM CHANNEL SM CHANNEL
  • 12. CASE STUDY Fashion Pria
  • 13. Fashion Pria adalah sebuah E-commerce di bidang fashion khusus pria yang berawal dari community blog tentang penampilan pria
  • 14. THE HOME THE ROAD
  • 15. THE HOME THE ROAD
  • 16. THE PRODUCT AND SOLUTION
  • 17. THE CONTENT: “TIPS-BASED”
  • 18. THE CONTENT: CHANNELING THROUGH TWITTER
  • 19. THE CONTENT: CHANNELING THROUGH PINTEREST
  • 20. CASE STUDY Steak Holycow
  • 21. Holycow Steak adalah restoran yang menjual steak premium dengan harga terjangkau
  • 22. THE HOME THE ROAD
  • 23. THE HOME THE ROAD
  • 24. THE HOME: LANDING PAGE
  • 25. THE CONTENT: CHANNELING THROUGH FACEBOOK
  • 26. THE CONTENT: CHANNELING THROUGH TWITTER
  • 27. THE CONTENT: CHANNELING THROUGH YOUTUBE
  • 28. THE CONTENT: CHANNELING THROUGH OWNER BLOG
  • 29. CASE STUDY Keripik Maicih
  • 30. Keripik Maicih adalah produsen keripik singkong pedas dengan konsep channel yang kreatif dan viral marketing melalui socmed
  • 31. THE HOME THE ROAD
  • 32. THE HOME THE ROAD
  • 33. THE HOME: LANDING PAGE
  • 34. THE CONTENT: CHANNELING THROUGH FACEBOOK
  • 35. THE CONTENT: CHANNELING THROUGH TWITTER
  • 36. THE CONTENT: CHANNELING THROUGH YOUTUBE
  • 37. CASE STUDY Denny Santoso
  • 38. More sales are made with friendship than salesmanship Jeffrey Gitomer – Sales Bible
  • 39. THANK YOU  FOLLOW @YUSWOHADY