Social media marketing for mompreneur march 2014 - for slideshare

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Social media marketing for mompreneurs

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Social media marketing for mompreneur march 2014 - for slideshare

  1. 1. SOCIAL MEDIA MARKETING For Mompreneur www.yuswohady.com @yuswohady
  2. 2. WHY Moms are so busy... Social media becomes a great solution
  3. 3. THE FIRST SOCMED MARKETING BOOK IN INDONESIA
  4. 4. MARKETING 1.0 MARKETING 2.0 VERTICAL HORIZONTAL 1 to Many Many to Many Marketer as BROADCASTER Marketer as CONNECTOR
  5. 5. IT’S ABOUT CONVERSATION IS... NOT ONE-WAY
  6. 6. SOCMED MARKETING IS... NOT HARD SELLING
  7. 7. SOCMED MARKETING IS... NOT BLASTING
  8. 8. SOCMED MARKETING = COMMUNITY + WOM “CUSTMERS ARE YOUR SALESMEN”
  9. 9. ABOUT COMUNITY BUILDING
  10. 10. SOCMED MARKETING IS... CONTENT MARKETING
  11. 11. SOCMED PLATFORM PRODUCT WEBSITE SM CHANNEL “THE ROAD” “THE HOME” COMMUNITY BLOG SM CHANNEL SM CHANNEL
  12. 12. CASE STUDY Fashion Pria
  13. 13. Fashion Pria adalah sebuah E-commerce di bidang fashion khusus pria yang berawal dari community blog tentang penampilan pria
  14. 14. THE HOME THE ROAD
  15. 15. THE HOME THE ROAD
  16. 16. THE PRODUCT AND SOLUTION
  17. 17. THE CONTENT: “TIPS-BASED”
  18. 18. THE CONTENT: CHANNELING THROUGH TWITTER
  19. 19. THE CONTENT: CHANNELING THROUGH PINTEREST
  20. 20. CASE STUDY Steak Holycow
  21. 21. Holycow Steak adalah restoran yang menjual steak premium dengan harga terjangkau
  22. 22. THE HOME THE ROAD
  23. 23. THE HOME THE ROAD
  24. 24. THE HOME: LANDING PAGE
  25. 25. THE CONTENT: CHANNELING THROUGH FACEBOOK
  26. 26. THE CONTENT: CHANNELING THROUGH TWITTER
  27. 27. THE CONTENT: CHANNELING THROUGH YOUTUBE
  28. 28. THE CONTENT: CHANNELING THROUGH OWNER BLOG
  29. 29. CASE STUDY Keripik Maicih
  30. 30. Keripik Maicih adalah produsen keripik singkong pedas dengan konsep channel yang kreatif dan viral marketing melalui socmed
  31. 31. THE HOME THE ROAD
  32. 32. THE HOME THE ROAD
  33. 33. THE HOME: LANDING PAGE
  34. 34. THE CONTENT: CHANNELING THROUGH FACEBOOK
  35. 35. THE CONTENT: CHANNELING THROUGH TWITTER
  36. 36. THE CONTENT: CHANNELING THROUGH YOUTUBE
  37. 37. CASE STUDY Denny Santoso
  38. 38. More sales are made with friendship than salesmanship Jeffrey Gitomer – Sales Bible
  39. 39. THANK YOU  FOLLOW @YUSWOHADY

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