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Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
Outlook 2012   consumer 3000
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Outlook 2012 consumer 3000

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Marketing outlook 2012 relating to the rise of Indonesia's middle-class consumer

Marketing outlook 2012 relating to the rise of Indonesia's middle-class consumer

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  • 1. MARKETING OUTLOOK 2012THE RISE OF MIDDLE CLASS CONSUMERS WINNING THE HOTTEST MARKET IN INDONESIA YUSWOHADY www.yuswohady.com @yuswohady
  • 2. REVIEW TACTICChange Competitor MARKETING Product Price STRATETGY C1 C2 P1 P2 C3 C4 ST P3 P4Customer Company Place Promo BP Strategic Marketing Intent Program RESNPOND CHANGE ADAPT EURO MID-CLASS MARKETING CRISIS REVOLUTION TRENDS
  • 3. CRISIS
  • 4. Menyelamatkan Eropa...
  • 5. Let us look back... Awas efek domino!!!
  • 6. Let us look back...meledak!!! Bom waktu siap
  • 7. Korban berjatuhan
  • 8. Bagaimana dampaknya ke Indonesia
  • 9. Subprime meltdown...
  • 10. ...Asian meltdown
  • 11. “Tidak akan ada resesi ganda (doubledip recession) di Amerika dan Eropa.Namun perlu langkah komprehensifuntuk mencegah kondisi makinmemburuk,”Leif Lybecker Eskesen,Chief Economist, HSBC
  • 12. BE OPTIMISTIC Inflation Rate 11,1 7,0 6,37,0 7,0 6,8 6,7 2.8 5,8 5,7 6,2 6,0 5.5 5,1GREAT 4,2 4,4 4,64,8 4,6 3,7 3,4 2,8PERFORMANCE 2008 2009 2010 Jan 10 Jan 11 June Jul April Dec Mar Mar Apr Feb May Feb May Jun Aug July Aug Nov Sept Oct Sept OctSource; Nielsen
  • 13. GDP Growth, 2012 (%) 6,8 6,7 6,3-6,7 6,7 6,3 6,3 HSBC ADB IMF World Bank BI Govt
  • 14. Domestic consumption (market size, 2011) 3500Rp TriliunGDP contribution, % (2010) GDP growth, % (2012) Consumer spending 56,7 Consumer spending 5,0 Govt spending 9,1 Govt spending 6,2 Investment 32,1 Investment 10,2 Net export 2,1 Export 15,1 Import 18,2 GDP 6,7
  • 15. “83% masyarakat berkeyakinan ekonomiIndonesia akan ‘baik’ selama 12 bulanke depan.”“90% masyarakat mengatakan ekonomiIndonesia akan ‘baik’ selama lima tahunke depan.”Roy Morgan - KadinConsumer confidence survey, October 2011
  • 16. Pendapatan perkapita melambung... $4500 $3000 $2000 Economic Crisis $100086 87 88 89 90 91 92 93 94 95 96 97 98 99 01 02 03 04 05 06 07 08 09 10 11 12 13 14GDP percapita, 1986-2014
  • 17. Membandingkan dengan Chindia SAME PATTERN
  • 18. Middle Class: Indonesia vs ChinaSumber: ADB, BPS, BI, dan LitBang Kompas 2010 Indonesia’s Middle Class (spending > $2/day): 93,7 Mio (2009)
  • 19. Middle Class: Indonesia vs ChinaInfrastructure bottleneck: Penyakit jangka panjang
  • 20. PHENOMENA
  • 21. Traffic Problem: When supply can not meet the demand
  • 22. “Motorcycle Explosion”
  • 23. Everything starting to look affordable
  • 24. Why airport are so crowded ?
  • 25. Holiday is not only to Bali... “Everybody Can Fly” Democratization of Consumption
  • 26. MASS LUXURYEXPLOSION
  • 27. MASS LUXURY
  • 28. The 3 Dimensions CONNECTED CONSUMERHIGH 3000 KNOW-BUYING LEDGABLEPOWER
  • 29. Consumer 3000 is more... More Buying Power 1 More Consumption More Knowledgable 2 More Informationalized More Connected 3 More Technology Savvy
  • 30. A New Wave of Demand!! + Sex
  • 31. Yang nggakpenting-pentingjadi penting
  • 32. Makin tua makin langsing...
  • 33. Perut buncit jadi masalah...
  • 34. J.Co bukan tempat makan donat...
  • 35. Ke McCafe untuk ngerumpi...
  • 36. Liburan menjadi kebutuhan pokok...
  • 37. Budaya “Buy Now, Pay Later”
  • 38. Budaya “Buy Now, Pay Later”
  • 39. Sinetron akan menghilang???
  • 40. More Civilized, More Educated Pocong akan menghilang???
  • 41. NARSIS BECOMESIMPORTANT
  • 42. NARSIS
  • 43. MARKETINGCONSUMERTRENDS2012AND BEYOND
  • 44. Boom OKB!!!The rise of entrepreneur 3000
  • 45. BUYING POWER HIGHLOW HIGH OKB CROSSROAD KNOWLEDGABLE LOW
  • 46. McD kian merakyat!!!
  • 47. Mall is the killer app
  • 48. Modern channel is the real battlefield
  • 49. Hypermarketmasukkabupaten
  • 50. Ritel buka 24 jam marak...
  • 51. Indulgence Healthy Convenience Food mega trendsSource: Nielsen
  • 52. Hypercompetitionwill drivevalueinnovation
  • 53. K-Pop “Korea Wave” mencapai momentum
  • 54. Dulu demam kawat gigi...
  • 55. Sekarang demam oplas...???
  • 56. Sekarang demam oplas...???
  • 57. Get Kinclong... Get profit!!!
  • 58. Midnite Sale: Customers Become SmarterThe emergence of more value-oriented consumers
  • 59. when“get connect”become alifestyle
  • 60. when“get connect”become alifestyle
  • 61. The birth of app-holic generationThe rise of entrepreneur 3000
  • 62. The rise of entrepreneur 3000
  • 63. Communication Campaign 2012 Inte- Value grate IMC Buzzing Story Connect
  • 64. Sukses Mizone Flashmob menjadi model
  • 65. VIDEO:FLASHMOB VIDEO
  • 66. Story is the competitive killer!!!
  • 67. Buzz is the real booster!!!
  • 68. Value-focused promotion
  • 69. GREAT MARKETERBintang “15 detik” akan terus bermunculan
  • 70. REVIEW TACTICChange Competitor MARKETING Product Price STRATETGY C1 C2 P1 P2 C3 C4 ST P3 P4Customer Company Place Promo BP Strategic Marketing Intent Program RESNPOND CHANGE ADAPT EURO MID-CLASS MARKETING CRISIS REVOLUTION TRENDS
  • 71. Thank YouBlog: www.yuswohady.com Twitter: @yuswohady

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