"One Village, One Brand" Movement
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"One Village, One Brand" Movement

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A movement to encourage villages in Indonesia to build local brands, using community approach

A movement to encourage villages in Indonesia to build local brands, using community approach

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"One Village, One Brand" Movement "One Village, One Brand" Movement Presentation Transcript

  • Branding Masuk Desa #1Village1Brand Movement The Rough Idea
  • WHY (Goal) Mendorong desa untuk menghasilkan brand lokal (agro/kreatif/manufaktur) yang bisa menjadi tulang punggung ekonomi desa (mencipta pendapatan, lapangan kerja, pemerataan), sekaligus menciptakan daya saing (competitiveness) desa di kancah nasional, regional, bahkan global
  • WHAT (Sektors) Agriculture     Pertanian Perkebunan Perikanan dll. Creative      Kuliner Kerajinan Fesyen Pariwisata dll. Manufacture      Makanan Minuman Permesinan Agroindustri dll.
  • WHAT (Rough guidelines)  Menggerakkan perekonomian desa (lapangan kerja)  Berbasis potensi lokal desa (tak boleh “tercerabut” dari desa)  Ramah lingkungan (environmentaly-friendly) dan ramah budaya (local wisdom-friendly) desa  Mengangkat brand desa di kancah nasional maupun global  Menumbuh-kembangkan Desapreneurs di seluruh Nusantara  Small (village) is the NEW big
  • WHAT (Role models) WHAT Requirements  Menggerakkan perekonomian desa (lapangan kerja)  Berbasis potensi lokal desa (tak boleh “tercerabut” dari desa)  Ramah lingkungan (environmentaly-friendly) dan ramah budaya (local wisdom-friendly) desa  Mengangkat brand desa di kancah nasional maupun global
  • WHAT (Role models) World-class Desapreneur
  • WHAT WHAT (Role models) Requirements  Menggerakkan perekonomian desa (lapangan kerja)  Berbasis potensi lokal desa (tak boleh “tercerabut” dari desa)  Ramah lingkungan (environmentaly-friendly) dan ramah budaya (local wisdom-friendly) desa  Mengangkat brand desa di kancah nasional maupun global
  • WHAT (Role models) WHAT Requirements  Menggerakkan perekonomian desa (lapangan kerja)  Berbasis potensi lokal desa (tak boleh “tercerabut” dari desa)  Ramah lingkungan (environmentaly-friendly) dan ramah budaya (local wisdom-friendly) desa  Mengangkat brand desa di kancah nasional maupun global
  • WHAT (Role models) Radio Magno
  • WHAT (Role models)
  • WHAT (Role models)
  • Integrated economic, cultural, environmental development of a village GEOPARK CILETUH
  • *Singgih Radio Magno Campaign Targets Desapreneurs Dream: Indonesia with millions of desapreneurs
  • HOW Execution Assistance (Activities) Capacity Building Comm. Campaign Kampanye branding/komunikasi berbasis online/offline untuk mendorong brand building di desa Level One Melakukan pendampingan capacity building untuk membangun skill, knowledge, attitude (SKA) di kalangan desapreneurs Level Two Melakukan pendampingan eksekusi di lapangan (modal, operasi, pemasaran, etc.) untuk menghasilkan brand-brand di desa. Level Three
  • We’re not doing from the scratch, we’re just connecting the dots HOW (Activities) Social innovation is about connecting the dots
  • Terima Kasih Hebat Desaku...