FIVE <br />BIG SHIFTS<br />IN SOCIAL MEDIA LANDSCAPE<br />INDONESIA IN 2011 AND BEYOND<br />YUSWOHADY<br />Blog: www.yuswo...
Since 2010 Indonesia economy has fundamentally changed...<br />THE BIRTH OF<br />CONSUMER 3000<br />A BRIEF REVIEW<br />
Let us look back a little<br />ECONOMIC CRISIS1998<br />
Comparing with Chindia<br />SAME PATTERN<br />
What happen now?<br /> ($)<br />What happen when we reach GDP Per Capita $3000?<br />Source: International Monetary Fund, ...
Reaching the $3,000 per capita GDP level will result in “accelerated development”. South Korea experienced surging economi...
In 2002, China set a target to achieve a per capita GDP of $3,000 GDP by 2020.Apparently the Chinese economy achieved that...
Basic needs are over!!!<br />Actualization<br />Needs<br />love, acceptance, affiliation<br />Esteem Needs<br />Belonging ...
Consumer 3000: The 3 Dimensions<br />More Buying Power; More Consumption<br />More Knowledgable; More Informationalized<br...
Consumer 3000: The 3 Dimensions<br />CONNECTED<br />CONSUMER<br />3000<br />HIGH<br />BUYING<br />POWER<br />KNOW-<br />LE...
5 <br />BIG SHIFTS<br />IN SOCIAL MEDIA LANDSCAPE<br />
5 <br />BIG SHIFTS<br />#1 SOCIAL MEDIA BECOMES BASIC NEEDS<br />#2 E-COMMERCE BREAKS ITS CRITICAL MASS<br />#3 TABLET REV...
1<br />Social Media becomes a basic need<br />Who does not have a social media account?<br />
1<br />Social Media becomes a basic need<br />Fenomena social media di Indonesia, dengan jumlah 35.000.000 lebih, Indonesi...
1<br />Online and Offline Interaction<br />Online interaction increase “kopi darat” for “nongkrong”<br />
2<br />E-commerce Will Thrive: TokoBagus.com <br />Transaction through e-commerce is increasing<br />
2<br />E-commerce Will Thrive: Bhinneka.com <br />Transaction through e-commerce is increasing<br />
3<br />Handphone Virtuous Circle<br />RISING<br />DEMAND<br />ECONO-MIES <br />OF <br />SCALE<br />REDUCE<br />     PRICE<...
3<br />iPad Virtuous Circle<br />RISING<br />DEMAND<br />ECONO-MIES <br />OF <br />SCALE<br />REDUCE<br />     PRICE<br />...
3<br />iPad Killers<br />Android-based Low Price Tablet<br />
3<br />Android Market Boom<br />TABLET REVO-LUTION<br />APPS<br />REVO-LUTION<br />
3<br />Big Shift: From Broadcasting to Connecting<br />Companiesstart using social media tools to engage and connect with ...
Corporate Website<br />
Corporate Website<br />
Community Website<br />
Corporate Blog<br />
Community Blog<br />
Community Blog<br />
4<br />Every Company Is Media Company<br />The Birth of Content Management Agencies <br />Companies start to build their c...
5<br />Welcome to the Era of Billions<br />Social Media Entrepreneurs<br />It’s the smart way to be an entrepreneur: low c...
Thank You<br />Blog: www.yuswohady.com<br />Twitter: @yuswohady<br />
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5 Big Shifts in Indonesia Social Media Landscape

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A critical outlook on Indonesia social media landscape in 2011 and beyond

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5 Big Shifts in Indonesia Social Media Landscape

  1. 1. FIVE <br />BIG SHIFTS<br />IN SOCIAL MEDIA LANDSCAPE<br />INDONESIA IN 2011 AND BEYOND<br />YUSWOHADY<br />Blog: www.yuswohady.com<br />Twitter: @yuswohady<br />
  2. 2. Since 2010 Indonesia economy has fundamentally changed...<br />THE BIRTH OF<br />CONSUMER 3000<br />A BRIEF REVIEW<br />
  3. 3. Let us look back a little<br />ECONOMIC CRISIS1998<br />
  4. 4. Comparing with Chindia<br />SAME PATTERN<br />
  5. 5. What happen now?<br /> ($)<br />What happen when we reach GDP Per Capita $3000?<br />Source: International Monetary Fund, 2010<br />
  6. 6. Reaching the $3,000 per capita GDP level will result in “accelerated development”. South Korea experienced surging economic growth for 11 years after achieving that level.<br />Source: Indonesian economy with a US$3,000 per capita GDP by CyrillusHarinowoHadiwerdoyo<br />
  7. 7. In 2002, China set a target to achieve a per capita GDP of $3,000 GDP by 2020.Apparently the Chinese economy achieved that level not in 2020, but in 2008-2009.<br />Source: Indonesian economy with a US$3,000 per capita GDP by CyrillusHarinowoHadiwerdoyo<br />
  8. 8.
  9. 9. Basic needs are over!!!<br />Actualization<br />Needs<br />love, acceptance, affiliation<br />Esteem Needs<br />Belonging Needs<br />Self-respect, social status<br />Food, shelter, sex, sleep<br />Basic Needs<br />Maslow’s “Theory of Human Motivation”<br />
  10. 10. Consumer 3000: The 3 Dimensions<br />More Buying Power; More Consumption<br />More Knowledgable; More Informationalized<br />More Technology Savvy; More Connected<br />
  11. 11. Consumer 3000: The 3 Dimensions<br />CONNECTED<br />CONSUMER<br />3000<br />HIGH<br />BUYING<br />POWER<br />KNOW-<br />LEDGABLE<br />
  12. 12. 5 <br />BIG SHIFTS<br />IN SOCIAL MEDIA LANDSCAPE<br />
  13. 13. 5 <br />BIG SHIFTS<br />#1 SOCIAL MEDIA BECOMES BASIC NEEDS<br />#2 E-COMMERCE BREAKS ITS CRITICAL MASS<br />#3 TABLET REVOLUTION LEADS TO APPS REVOLUTION<br />#4 FROM “BROADCATING” TO “CONNECTING”<br />#5 SOCIAL MEDIA ENTREPRENEUR BOOM<br />
  14. 14. 1<br />Social Media becomes a basic need<br />Who does not have a social media account?<br />
  15. 15. 1<br />Social Media becomes a basic need<br />Fenomena social media di Indonesia, dengan jumlah 35.000.000 lebih, Indonesia menempati peringkat kedua negara dengan jumlah pengguna Facebook terbanyak di dunia, di bawah Amerika Serikat. Indonesia juga menempati jumlah pengguna terbesar Twitter di Asia. Jakarta ibukota negara Indonesia bahkan telah diklaim sebagai ibukota Tweet di Asia, bukan karena jumlah pengguna tetapi juga kontribusi Trending Topic di Twitter dari Indonesia.<br />Source: retrieve from http://www.financeindonesia.org/content.php?279-Social-Media-World-Forum-Asia-2010<br />
  16. 16. 1<br />Online and Offline Interaction<br />Online interaction increase “kopi darat” for “nongkrong”<br />
  17. 17. 2<br />E-commerce Will Thrive: TokoBagus.com <br />Transaction through e-commerce is increasing<br />
  18. 18. 2<br />E-commerce Will Thrive: Bhinneka.com <br />Transaction through e-commerce is increasing<br />
  19. 19. 3<br />Handphone Virtuous Circle<br />RISING<br />DEMAND<br />ECONO-MIES <br />OF <br />SCALE<br />REDUCE<br /> PRICE<br />WHY HANDPHONE BECAME CHEAP?<br />
  20. 20. 3<br />iPad Virtuous Circle<br />RISING<br />DEMAND<br />ECONO-MIES <br />OF <br />SCALE<br />REDUCE<br /> PRICE<br />Competition from iPad-like “Nexian” brands<br />
  21. 21. 3<br />iPad Killers<br />Android-based Low Price Tablet<br />
  22. 22. 3<br />Android Market Boom<br />TABLET REVO-LUTION<br />APPS<br />REVO-LUTION<br />
  23. 23. 3<br />Big Shift: From Broadcasting to Connecting<br />Companiesstart using social media tools to engage and connect with their customers instead of to broadcast messages<br />
  24. 24. Corporate Website<br />
  25. 25. Corporate Website<br />
  26. 26. Community Website<br />
  27. 27. Corporate Blog<br />
  28. 28. Community Blog<br />
  29. 29. Community Blog<br />
  30. 30. 4<br />Every Company Is Media Company<br />The Birth of Content Management Agencies <br />Companies start to build their community blogs. <br />It will trigger to the rising demand of content management services<br />
  31. 31. 5<br />Welcome to the Era of Billions<br />Social Media Entrepreneurs<br />It’s the smart way to be an entrepreneur: low capital (aka “modal dengkul”); high opportunities; high return<br />YOUR BRAIN IS YOUR FACTORY<br />
  32. 32. Thank You<br />Blog: www.yuswohady.com<br />Twitter: @yuswohady<br />
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