TR-Social Network Users by YUSUF ZIYA ziya@selasturkiye.com SELAS OMNIBUS INTRO & SAMPLES
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TR-Social Network Users by YUSUF ZIYA ziya@selasturkiye.com SELAS OMNIBUS INTRO & SAMPLES

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TURKISH-SOCIAL NETWORK USERS by YUSUF ZIYA - ziya@selasturkiye.com TURKISH-SOCIAL NETWORK USERS – OMNIBUS STUDY

TURKISH-SOCIAL NETWORK USERS by YUSUF ZIYA - ziya@selasturkiye.com TURKISH-SOCIAL NETWORK USERS – OMNIBUS STUDY

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TR-Social Network Users by YUSUF ZIYA ziya@selasturkiye.com SELAS OMNIBUS INTRO & SAMPLES TR-Social Network Users by YUSUF ZIYA ziya@selasturkiye.com SELAS OMNIBUS INTRO & SAMPLES Presentation Transcript

  • TR -SOCIAL NETWORK USERS OMNIBUS AGES of SOCIAL NETWORK USERS–SAMPLE STUDYby RP XING Friend Feed
  • TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY SOCIAL NETWORK USERS OMNIBUS in MAY 2010 TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY What is an Omnibus Study? An omnibus survey is a quantitative survey - in other words it is concerned with interviewing a large and representative sample of people, with a view to extrapolating the results to represent the whole population. It allows clients to share the costs of research by pooling questions. All the questions for a given wave are then put to a representative sample, as part of a single questionnaire. Each individual client's questions are of course confidential, and results are processed in such a way as to ensure that each party only sees their own data. An omnibus survey is conducted to a set timetable, and takes place regularly throughout the year - typically on a weekly or monthly basis. And like many other large-scale market research surveys, the fieldwork is often conducted either face-to-face in a respondent's home, or on the telephone. The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing). ( * ) It is a cost-effective means of researching several subjects at the same time WE WILL START (FIRST)
  • TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY SOCIAL NETWORK USERS OMNIBUS in MAY 2010 Title: SELAS TURKIYE –TURKEY SOCIAL NETWORK USERS Omnibus Survey, Internet Access Module, May 2010 Subject Categories: Information technology - Media, communication and language SELAS TURKIYE –TURKEY SOCIAL NETWORK USERS Omnibus Survey - Major studies Social attitudes and behaviour - Society and culture Depositor(s): TUIK The Omnibus is used for a number of purposes, for example: · to provide quick answers to questions of immediate interest · to provide information on topics that do not require a full survey · to develop and pilot questions for other surveys · to sift for subgroups that can be followed up in another survey Coverage: Dates of Fieldwork: 6 May-31 May2010 Country: TURKEY Spatial Units: Standard Regions Observation Units: Individuals; Families/households UNIVERSE SAMPLED Location of Units of Observation: National Population: Adults, aged 15 or over, living in private households in TURKEY
  • TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY SOCIAL NETWORK USERS OMNIBUS in MAY 2010 METHODOLOGY Time Dimensions: Repeated cross-sectional study four cycles per year. Sampling Procedures: Multi-stage stratified random sample Number of Units: 1,200 (obtained) – MAY 2010 Method of Data Collection: Face-to-face interview Weighting: Weighting used. See documentation for details. Language(s) of Written Materials: Study Description: TURKISH (OP. ENGLISH) Study Documentation: TURKISH (OP. ENGLISH) For FURTHER DETAILS ….BUDGET, TIME PLAN, etc. PLEASE CONTACT YUSUF ZIYA EXECUTIVE DIRECTOR of SELAS TURKIYE [email_address] Tel: +90 (216) 517 12 89 (Pbx) www.selasturkiye.com www.selas.biz www.anketdoldur.com www.anketonline.net
  • AGES of SOCIAL NETWORK USERS – a SAMPLE STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS RP-STUDY a SAMPLE STUDY SAMPLE STUDY by RP
    • How old is the average Twitter or Facebook user?
    • What about all the other social network sites, like MySpace, LinkedIn, and so on?
    • How is age distributed across the millions and millions of social network users out there?
    • To find out, RP pulled together age statistics for 19 different social network sites, and crunched the numbers.
    • Full list of sites in this study:
    • Facebook ,  LinkedIn ,  MySpace ,  Twitter ,  Slashdot ,  Reddit , 
    • Digg , Delicious ,  StumbleUpon ,  FriendFeed ,  Last.fm ,  Friendster , 
    • LiveJournal ,  Hi5 ,  Tagged ,  Ning ,  Xanga , Classmates.com ,  Bebo .
    • To get consistent age data for the various sites RP used site demographics information for the United States gathered from Google’s  Ad Planner  service and then did some additional calculations to get all the data we needed.
    • *Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics.
  • What is the age distribution in the social media sphere? RP took the age distribution data RP had collected and calculated what the age distribution looked like across all 19 sites counted together. THE RESULTING CHART IS RIGHT HERE BELOW A full  25% of the users on these sites are aged 35 to 44 , which in other words is the age group that dominates the social media sphere. Only 3% are aged 65 or older
    • That was the age distribution when looking at these 19 sites together. When looking at individual social network sites, the differences are significant, as you will see below.
    RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
  • Here below you can examine the age distribution for each of the 19 social network sites RP included in this study. The list has been sorted by the average user age per site (see further down for that), AGE DISTRIBUTION PER SITE That was the age distribution when looking at these Some observations on age distribution: Bebo appeals to a much younger audience than the other sites with 44% of its users being aged 17 or less. For MySpace, this number is also large; 33%. Classmates.com has the largest share of users being aged 65 or more, 8% , and 78% are 35 or older. 64% of Twitter’s users are aged 35 or older. 61% of Facebooks’s users are aged 35 or older. with the “youngest” site showing at the top and the “oldest” at the bottom. RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
  • DOMINANT AGE GROUPS Most of the social networks we included are dominated by the age group 35-44 , which was apparent in the first chart in this article. This group has become the most “social” age group out there. This is the generation of people who were in their 20s as the Web took off in the mid ‘90s. If we look at which age groups are the largest for each site, RP get the following distribution: 0 – 17: Tops 4 out of 19 sites  (21%) 18 – 24: Tops no site 25 – 34: Tops 1 out of 19 sites  (5%) 35 – 44: Tops 11 out of 19 sites  (58%) 45 – 54: Tops 3 out of 19 sites  (16%) 55 – 64: Tops no site 65 or older: Tops no site It’s a bit surprising that not one single site had the age group 18–24 as its largest, but that can be explained by this interval being a bit smaller than the other ones (it spans seven years, not 10 as most of the others). That the two oldest age groups don’t top any of the sites probably doesn’t surprise anyone, though. RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
  • As RP promised in the introduction, RP have calculated an estimate of the average age for each of the social network sites included in this study. AVERAGE USER AGE PER SITE
    • A few observations:
    • The average social network user is
    • 37 years old.
    • LinkedIn, with its business focus, has a predictably high average user age; 44 .
    • The average Twitter user is 39 years old.
    • The average Facebook user is 38 years old.
    • The average MySpace user is 31 years old.
    • Bebo has by far the youngest users, as witnessed earlier, with an average age of 28 .
    The result is here below. RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
  • ON THE SOCIAL WEB - AGE IS A FACTOR Although RP can’t say how this will change over time, at the moment the older generations are for one reason or another (tech savvy, interest, etc.) not using social networking sites to a large extent. This probably reflects general internet usage, but we suspect the difference is enhanced when it comes to the social media sphere where site usage tends to be more frequent and time-consuming than usual. It is also noteworthy that social media isn’t dominated by the youngest, often most tech-savvy generations, but rather by what has to be referred to as middle-aged people (although at the younger end of that spectrum). RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
  • COMMENTS about RP STUDY
    • f rom 18 to 24 only 9 % !!!! I trust your hard work on the statistics so I’m assuming it’s correct ! ppl in this age are mostly college students !!that’s pretty interesting ! Steve
    • Your studies continue to be very interesting and valuable…thanks for this information!
    • Great post; as an internet marketer I found the info very insightful, as well as a good reflection of my personal progression through various social sites with age. Ana/ YourNetBiz
    • Whereas I’d love to know more about your statistics. I’d love to cite your study in an article, but can’t until I know more about the data. Any help? Abc
    • Why the hell dont u publish Orkut info! Markus Hübner
    • It would be highly interesting to have this data on a global / international basis. Any further details coming up? Martin
    • But does the statistics count all subscribed users or only active accounts? Many people subscribe to try but never go back because they don’t like. rob
    • @jumana: why do you trust the stats offered here? just curious. I didn’t notice the links to sources here.
    • Case in point: the write says under “On the social web, age is a factor” heading:
    • “ the older generations are for one reason or another (tech savvy, interest, etc.) not using social networking sites to a large extent. ***This probably reflects general internet usage***”
    • Why do you assume this? I am 40, and spend my entire day online. Many of my associates and friends – in the same age group do as well. I buy online, read online, use itunes for music and movies – the whole deal.
    RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
    • You’ve offered some anecdotal argument so I hope it’s Ok to add some testimonial to the mix  Older people don’t use social networking just because it’s really not that useful. I’ll be brave and speak for the group here: using social media throughout the day basically just shows you who’s bored and who’s wasting time at work. The things people tweet are random thoughts that interrupt others while willingly exposing your interests to marketers.
    • I am too busy to use social media and unless you are willing to invest large amounts of time and effort into it (the proven success recipe for almost anything) – then it’s a waste.
    • Look at these facebook stats ( http://www.facebook.com/press/info.php?statistics ) OMG – 55 minutes per day!!! What would happen if we all went for a 55 minute walk per day?
    • I am fifty years old and my use of the social networks is starting to explode. I am not a very technical person, but I love being connected. I use facebook and I have started a blog. Jim
    • What about gaiaonline ( http://www.gaiaonline.com/)?  It’s an anime social network site that’s very well done but the age group there appears to be mostly teenagers even though I’m a member mostly due to what the site is about and not necessarily the people I associate with. I would have liked to seen the avg age of this site as well. Your kids
    • “ at the moment the older generations are for one reason or another (tech savvy, interest, etc.) not using social networking sites”
    • ‘ Older’ is a relative term. With an average user age of social networks falling somewhere in the 30’s I’d say social networks are primarily being used by ‘older’ people. yakun
    • does it include age protections like setting the age to +70 years in order to protect the under-ages?
    RP-STUDY COMMENTS about RP STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
    • This is an interesting report, but do you have the sources? I know you said “To get consistent age data for the various sites we used site demographics information for the United States gathered from Google’s Ad Planner service and then did some additional calculations to get all the data we needed.”, but it’d be good to have the details of your “additional calculations”. Thanks!
    • RP @Alvin Poh: The age groups percentages for each site are directly from Google Ad Planner. The calculations were simply to average these values to get overall statistics and average ages. Nothing complicated. And of course, make the charts.
    • I think this is a little skewed because there are several factors that don’t give an accurate account of who is working these sites. For instance, is the age determined by what is selected at registration? Because some of these sites require that you are 16 or older. Some people hide their age by just dropping in 99. Also, I think 35+ are signing up for these sites but their activity is really low. So they keep picking new networks to try.
    • Not to mention that sites like Twitter are so over run with marketing experts eager to get an edge. Which means they are on and active, but not necessarily a true demographic to market to. And more than likely they are older.
    • Also, throwing things in like LinkedIn and Classmates throws it off a little too. Their functions seem to fit older professionals (especially LinkedIn).
    • That’s my take. I still think that the younger generation is probably the most powerful demographic on the social networks. They are more likely to pass info along through social networks and click on links because they can multitask better and are interested in more random things. Blindsight
    RP-STUDY COMMENTS about RP STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
    • So I’m not a statistician, nor a “social media expert,” but these numbers and analysis seem a bit dodgy. If I’m reading these graphs correctly, over 50% of Bebo’s users are under 24, yet the average age of Bebo users is 28.4 years? And saying “18 – 24: Tops no site” seems kind of meaningless as it compares an age range of only 7 years to others that are of 17 years, 10 years, and indefinite lengths. I’m not saying that tranche doesn’t make sense in-and-of-itself, only that it doesn’t make sense to compare it apples to apples.
    • Still, the “age distribution across different social networking sites” is interesting, as it shows a clear division between sites used by a “younger” crowd (Bebo, Myspace, Xanga, Livejournal, Hi5, Tagged) where more than 50% of the users are under 34, and the rest.
    • Regarding why we chose the age groups (intervals) that we did, as some of you ask: Those are the ones provided by Google Ad Planner. They were not chosen by us. But we agree, it would have been nice to have equal-sized buckets straight through.
    • @Blindsight: Since we only have groups of ages to work with, we can’t calculate a median. We can only estimate an average.
    • @Scott Leslie: Here’s an (extreme) example for you to explain how the Bebo thing you mention can happen: Three people, two aged 29, and one aged 60. The average age of those three is (29+29+60)/3 = 39. Even though a full 67% of those people are under 30. This shift is extreme, and we suspect that this is why Blindsight wanted to see a median instead, but we can’t do that since we don’t have all the individual ages. The reason for the shift is because we assumed that the average age in the 0-17 bracket isn’t in the middle of that because kids aged 0-5 or 6 probably aren’t heavy users on these sites… so we counted it more like a 7-17 age bracket in practice which is more reasonable.
    RP-STUDY COMMENTS about RP STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP
  • I don’t know the distribution of ages in the general population of all living people among these age brackets. But it’s something one could look up at  http://www.census.gov  in a half hour. I raise this because I don’t care how the usage is spread among age groups. What I care about is what percentage of 18 year olds can be found on Facebook, and what percentage of 50 year olds, etc. There are a kajillion other relevant issues, like who uses Facebook for family only versus who uses it to join groups or cruise fan pages. The time online each day is very relevant. But all along, when I’ve heard that my age group (50) is growing the fastest on Facebook, my only question has been, ok, what percentage of my high school class is on Facebook today, versus a year ago, and versus a year from now? My anecdotal experience is that critical mass was reached a while back and soon everybody who participates in economic, intellectual, and civic life (i.e. everybody except the world’s Unabombers and weird cult members) needs to be there. Pretty interesting study. Average age of 37 is quiet high. As this study is fr US where demographic curve may be higher around 35 range, it would be true. For developing countries like India where the population is relatively younger the average age would be quiet less. What I think is the average age of population can be a good reflection . And btw, I think this social networking can also be used in UN indexes of Development   what say? And so on…. RP-STUDY COMMENTS about RP STUDY a SAMPLE STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS SAMPLE STUDY by RP