Selas Turkiye Social Media Analysis
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Selas Turkiye Social Media Analysis

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Selas Turkiye Social Media Analysis Selas Turkiye Social Media Analysis Presentation Transcript

  • Social Media Analysis Toolkit @DecisionStats May 2010
  • You can only manage what you can measure. Peter Drucker
  • Online Marketing ScorecardYouTube ( Video , Newsletter andWebcasts)Twitter ( Micro- Blog and Links)Facebook (Groups, Events andPages)Linkedin (Groups)BlogsNewsletterWebinar SupportSearch Engine MarketingSearch Engine OptimizationOnline Collateral (White Papers)WebSiteChannel Metric Current Previous Days of Growth Name Metric Metric Updation Rate Value Value between Current and Previous
  • Online Marketing HierarchyYouTube ( Video, Newsletter andWebcasts)Twitter ( Micro- Blog and Links)Facebook (Groups, Events andPages)Linkedin (Groups)BlogsNewsletterWebinar SupportSearch Engine MarketingSearch Engine OptimizationOnline Collateral (White Papers)WebSiteChannel Metric Current Previous Days of Growth Name Metric Metric Updation Rate Value Value between Current and Previous
  • Content- YouTube ( Video and Webcasts)Video Analytics-My Videos > Insight > Summary (see screenshot)
  • Content- Twitter ( Micro- Blog and Blurbs) Twitter Analytics and Link Analytics1) Using TwitAlyzer
  • Content- Twitter ( Micro- Blog and Blurbs) Twitter Analytics and Link Analytics2) Using Bit.Ly Analytics for checking traffic to a link
  • Facebook AnalyticsPage- Left Margin- Insights -See All
  • LinkedIn> Contacts > Network Statistics and Micro-Blogging using Twitter-LinkedIn Status Updates> Group Members -Newsletter
  • LinkedIn> Contacts > Network Statistics and Micro-Blogging using Twitter-LinkedIn Status Updates> Group Members -Newsletter
  • BlogsBlogs are the most visible medium in social mediaAggregation of multiple blogs offers even more visibility.Blog Analytics is similar to Website Analytics- with an additionalemphasis on Comments, RSS readers, newsletter etc.
  • BlogsIP Address Level Trackingfor repeat visitors/spammers.Blog Metrics- 1. Comments /Post, 2. Forwards, 3. RSS feed trend, 4. Views/category or vIews/tag. 5. Number of Incoming Links.Website Metrics- 1. Average time per visit, 2. number of visitors, 3. bounce rate, 4. location of visitors.Mostly a time series analysis in terms of statistics.
  • Newsletter AnalyticsFeedblitz and Feedburner AnalyticsOpens, Clicks,Forwards can be tracked
  • Webinar AnalyticsUsing custom URL using the ? operator for webinars. 1. Number of final attendees (Feedback for content), 2. Number of Visitors to URLS by advertising /promotional code. 3. Number of Registrations (Is the from for registration adequate/ too big? Design of Registration Page) 4. Number of repeat visitors (IP Address level, email addresses) 5. Revenue and Cost per webinar attendee. 6. Archival content on webinars.
  • Search Engine Marketing AnalyticsUsing advertising for generating leads by ads. 1. Cost per click from ad to the targeted website. 2. Cost per conversion from click 3. Text ads versus Display Ads Campaigns.Search Engine Optmization Analytics Using optimization for generating leads by searches. 1. Rank of Desired Webpage for the keyword. 2. Associated Keywords 3. Growth in Rank SEO and SEM are a separate class of analytics which are mostly under utilized or optimized.
  • Online Collateral (Analytics)Number of Downloads/ RegistrationsNumber of Leads generatedCost per LeadSearch Engine Impact of Online Collateral
  • WebsiteThe primary online channel for marketingVisitor Segments (New and Returning)Visitor Sources (Direct versus Search Engine)
  • Summing Up : Social Media Report CardYouTube ( Video , Newsletter and < ViewsWebcasts)Twitter ( Micro- Blog and Links) Followers , ReTweetsFacebook (Groups, Events and Fans, LikesPages)Linkedin (Groups) Members, DiscussionsBlogs 1. Subscribers, 2. Comments, 3. ViewsNewsletter 1. Subscribers, 2. Opens, 3. ClicksWebinar Support Cost per AttendeeSearch Engine Marketing Cost per Click,Cost per ConversionSearch Engine Optimization <RankOnline Collateral (White Papers) < Revenue ,Cost per LeadWebSite New vs ReturningChannel Metric Current Previous Days Growth