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Technologies                                     Economy                                                                  ...
Attitude towardsact or behavior                          Behavioral                                          Behavior     ...
Perceived   usefulness                       Behavioral                                       Actual system use           ...
Early majority        Late majority                                     (34%)                (34%)         Early adopters ...
Performance  expectancyEffort expectancy                                          Behavioral                              ...
Knowledge           Compatibility     Behavioral control                           User predisposition   Gender/Age       ...
Attitudinal beliefs                         Perceived                  Perceived ease of                      Perceived   ...
Compatibility                            Cost                            Perceived risk         **                **      ...
Perceived ease of                                             use                                *                        ...
Selas Turkiye Motivations Behind The Adoption Of New Mobile Ict Products By Alexandre Fleury
Selas Turkiye Motivations Behind The Adoption Of New Mobile Ict Products By Alexandre Fleury
Selas Turkiye Motivations Behind The Adoption Of New Mobile Ict Products By Alexandre Fleury
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Selas Turkiye Motivations Behind The Adoption Of New Mobile Ict Products By Alexandre Fleury

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Transcript of "Selas Turkiye Motivations Behind The Adoption Of New Mobile Ict Products By Alexandre Fleury"

  1. 1. Technologies Economy 4 consummers Applications Prod/Services 3 2 platform, network content & operators applications providers Regulations 1 networked element Policies providers
  2. 2. Attitude towardsact or behavior Behavioral Behavior intentionSubjective norm Attitude toward act or behavior Behavioral Subjective norm Behavior intention Perceived behavioral control
  3. 3. Perceived usefulness Behavioral Actual system use intention to usePerceived ease of use
  4. 4. Early majority Late majority (34%) (34%) Early adopters Laggards (13.5%) (16%)Innovators (2.5%) Technical Technical Relative advantage complexity compatibility (perceived need) (ease of use) IS implementation success (adoption, infusion)
  5. 5. Performance expectancyEffort expectancy Behavioral Use behavior intentionSocial influence Facilitating conditions Voluntariness of Gender Age Experience use
  6. 6. Knowledge Compatibility Behavioral control User predisposition Gender/Age ImagePersonal innovativeness Perceived enjoyment Perceived usefulness Perceived ease of Behavioral Attitude use intention Interpersonal influence Social influence External influence Promotion Facilitating Perceived security conditions Perceived privacy
  7. 7. Attitudinal beliefs Perceived Perceived ease of Perceived enjoyment use usefulness *** *** *** Attitude Normative beliefs *** Social influence *** Intention to continue using *** mobile media service Media influence *** ***Perceived behavioral control Perceived Perceived mobility monetary value Brand experience Innovation Voice service * * * TAM Perceived * usefulness * Behavioral * Attitude * intention to use * Perceived ease of use * * * Flow experience
  8. 8. Compatibility Cost Perceived risk ** ** * ** Perceived Behavioral ** ** Actual system use usefulness intention to use ** n.s.Perceived ease of use Perceived usefulness * *** *** Perceived ease ofDesign aesthetics * Loyalty use * *** *** Perceived enjoyment Technology context Perceived Perceived ease of Perceived user usefulness use resource ***/** ***/ */ Intention to use /*** **/ ***/*** Perceived critical Social norm Social emotion mass Social context
  9. 9. Perceived ease of use * * * Perceived critical * Intention to use mass groupware * * Perceived usefulness Content ** ** Perceived usefulness ** ** Cognitive n.s. Intention to useconcentration mobile TV ** * Perceived ease of use

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