Black Hat, Gray Hat and White Hat
More On-Site SEOs
Schema data structure (www.schema.org)
Mobile friendly websites
Knowledge graph search
Secure based websites
Mobile and tablet search volume
1- Effective keywords research.
2- Analyze your competitors.
3- Pick top relevant keywords.
4- Optimize per page for On-Site SEO.
5- Focus on mobile based website.
6- Setup Google Analytics and Google Webmaster tool.
7- Create link building Strategy.
8- Invest in email marketing
9- Focus on content marketing.
10- Online advertising
11- Track, measure and adjust.
SEO To Do Check List
Deferent Types of Keywords!
Example: “Shoes” or “women’s shoes”
Example:“Affordable women’s shoes online” is a long-tail version of “women’s shoes”
Example: “Nikon” to find the website for the Nikon brand.
Example: “landscape photography tips” or simply “landscape photography”.
Example: “Buy textbooks online” and “online clothes shop” are examples of these keywords.
On-site SEOtechniques include adjusting the layout of
your website, adding code on pages, HTML
scripts, inserting relevant keywords within the content
of your website ( Title Tags, Meta Description
Tags, Schema …)
Off-site SEO techniques include the process of "link
building" or getting links back to your site from others.
Keyword Research Tools
What is On-Site SEO &Off-Site
- Title Tags
- Meta Tag Description
- Keyword Rich Density
- Anchor Text
- Internal Links
- Outbound Links
- Page Load Speed
- Alt Tag
- Google Authorship
- H1 title
- Building Links
number of links
quality of links
keyword based anchor text
- Press Release
- Guest Blogging
- Web Directories
-Social Media Sites
- Local SEO directory
Competitive Analysis Tools
Local SEO Citations
Google Webmaster tool