What is SEO?SEO stand for Search Engine Optimization • A process to modify a website (web pages, blogs, articles, images, videos etc…) • To increase ranking organically on search engines(Google, Yahoo, Bing etc…) and • To drive targeted traffic for relevant search results. • The process includes On-Site technique and Off- site techniques.
Why It Is Essential for Your Website• Ranking leads to lots of targeted traffic• People searching for your product and services Types of Searches: • Information – news, how-to, opinions • Product reviews • Products/services – ready to buy (online or off) • Entertainment – games, music, video
Click Through RatesResult Position % of Clicks #1 43% #2 12% #3 9% #4 7% #5 5% #6 4% #7 3% #8 3% #9 2% #10 3%
Types of SEOOn-site SEO techniques include • adjusting the layout of your website, • adding code on pages, • HTML scripts, • inserting relevant keywords within the content of your website ( Title Tags, Meta Description Tags)Off-site SEO techniques include the process of "link building" or getting links back to your site from others.
Why Wordpress?• WordPress platform has structure and navigation that is SEO friendly• Editable SEO you can add SEO plug-ins• Wordpress allows users to create & manage their blog or site.• Plug-ins: WordPress SEO, Platinum SEO, All on Pack SEO, SEO ultimate• Comes with Responsive themes for mobile based sites• Google loves it!
Essential Plugins• Google XML Sitemaps – Creates sitemaps for your site, which allows Googles SEO robots to link your site to search quickly and easy• Google Analytics for WordPress• Google XML Sitemaps• WordPress SEO• Shareaholic | email, bookmark, share buttons (Sexy bookmarking) or DiggDigg• CommentLuv or Disqus comment system• Permalink
What Tools to Use In Keyword Research? www.googlekeywordtool.com/ www.google.com/analytics/ http://www.keywordspy.com/ www.google.com/webmasters/tools/
Keyword Research • Relevant and Niche based • Low Competition • General vs. Long tail keywords • Local Search vs. Global • 1,000 to 10,000 • Export your Keywords list
How to optimize your website for On-Site SEO? • Content • Title tags (60-70): • Keyword-rich -Different on EACH page • Meta tags(140-140): o displayed below the title in search results o use dynamic, promotional language o use keywords • Anchor text • URL Extensions • Alt tags: include keywords in your alt tags
How to optimize your website for Off-SEO?Link-Building: • Links pointing to a website from a variety of other quality websites play a tremendous role in a website’s ability to rank highly. These are called backlinks, in-bound links, or in-links, interchangeably • Hyperlinks to your website from other websites • Submit your website to SEs and Web Directory (Yahoo, DMOZ, LookSmart ). • Links must be relevant and trustworthy • Outgoing links and incoming links • Internal links or external links
Where Do Good Links Come From? Blog Comments News sites (Press Releases) Social Networking Sites Niche Based website Web directories Video Sites Forum Guest blogging Request
Optimize Your Blog Posts1- Title tag - Page/post title as it shows up in the top of your browser in the search engine2- Meta Description Tag - Paragraph below the title - used to draw readers in3- Keyword meta tags – Words or search terms you want your information to show up for4- Permalink – Everything after the domain name that references the post or page5- Headings – Words used in the headings of your content6- Paragraphs – How often your keyword is used throughout the paragraph in your post7- Formatting – Emphasize your keywords: bold, italicize, underline8- Links – Quality of sites linking to and from your site
Steps to Take• Install Firefox SearchStatus plug-in.• Start with keyword research using Google Keyword Tool• Write for both your audience and for search engine• Use keywords in meta description, post title, headings tags and paragraphs.
Steps to Take (Continued)• Use few, relevant keywords rather than many unrelated keywords.• Use internal links to other resources within your blog.• Bold and italic your keywords for bonus points.• Build a network of links to and from authoritative sites to build your own page rank.