What is Google Analytics?Google Analytic is a free web analytics tool thatis hosted by Google so it can help you createmore effective websites and increase ROI onyour marketing campaigns.
Why its important?- How are visitors using my sites?- How can make my online marketing campaign moreeffective?- How can I create valuable and effective contents?- Where and why my visitors abandoning my pages?- How can I improve my site navigation and provide myvisitors best experience?
How to eliminate this fear?- Understand the basics- Create a goals-focusedmethod- Build a business analyticssystem.
What is business analytics system?- Focus on what really matters to yourBusiness- Generate value and improve growth- Value comes from whatever generatesresultsfor your business. The value ofone click that brings a visitor to your site.- Growth is all about visit source and quality:Where visitors come from, how long they stayon your site, how many pages they look at,and how engaged they really are.
How to Install Google AnalyticsFirst step: If you don’t havea Google Account, get one.1. Go to www.gmail.com2. Click ‘Create an account3. Fill out the form. Alldone.
Next: Set up your Google Analyticsaccount.1. Go to www.google.com/analytics.2. Click ‘Sign in’.3. Log in using your Google AccountsPassword and you’re ready to setup your first site.4. Add your website5. Get the tracking code6. Add it to your website
Setting up and tracking goalsBefore you can start applying value andmeasuring growth, you have to set upGoogle Analytics to measure thosegoals.Once you’ve got your Google Analyticsaccount and code set up, then you have toset up tracking goals. You just need to knowyour business goals and goal page for eachone.
What is Goal Page?A goal page is whatever page a visitor lands on after they’ve taken a desiredaction. If you sell online, your goal is a sale and the goal page is the ‘thank you foryour order’ page at the end of the checkout process. If you’re building an e-mail list, your goal is a signup and the goal page isthesubscription confirmation. If you’re generating leads, your goal is a lead and the goal page is whatevershows up after a visitor clicks ‘submit’ on the sales request form.
Setting up a page-based goalOnce you have the goal page’s address:1. Log into Google Analytics.2. Find the web site profile to which you want to add the goal.3. Click Goal4. Enter a name you’ll remember for the goal name.6. Set Active Goal to ‘on’7. Leave the goal type set to ‘URL destination’.8. Under Goal Details, set the Match Type to Head Match.9. For the Goal URL, type in everything but your web site address.10. Click Save
Measuring and Building Growth- Traffic sources- Best-performing content on your site- Worst-performing content on your site
Tracking traffic sourcesTraffic sources are known asreferrers. They’re externalsites that send visitors toyour site. In GoogleAnalytics, you can find themUnder ‘Traffic Sources’
Traffic sources are broken into severalcategories and sub-categories.- Referring Sites: Tells us which sites drivingtraffic.- Keywords: Tells us what search phrases folksuse to find our site via search engines.- Social Media Sites: Tells us from which socialmedia platform driving traffic to our site.Continue-Tracking traffic sources
Continue-Tracking traffic sourcesThe Referring Sites report tells you the top web sites that are drivingtraffic to you. It’ll show you:- Total visits from each referring site;- Page-views/visit for visitors from those sites.- Average time spent on your site by visitors from those sites.- The number of new visitors from each site; and- The bounce rate for those visitors.
What is Bounce rate?A bounce is any visitor who comes to yoursite, looks at the page on which they landed,and then leaves without clicking to any othersite page. Bounces are, in most cases, a badthing.