What is a Search Engine?Every time you go to Google to look for something!That specific activity of looking for something iscalled search. When you type in something inGoogle’s text area, what you’re actually doing isasking Google’s search engine to retrieve theinformation you just typed in – from their databaseback out to you.
What Dose Search Engine Do?When the Search Engine Spider goes out it does three mainfunctions: Index, retrieve and rank.Crawling by the way is the term used when a search engine reads thecodes of a website. Always keep in mind that ALL websites are madeup of codes. What you see is only an end-product of those codeswhen read by an HTML browser.When you enter the words you’re looking for in Google.com ‘s textarea and you hit the enter button, what you just did is called a searchquery. And what Google will do next is look up in its database for anyrelated keyword to your query and retrieve it for you to display inits Search Engine Results Page (SERP).
What are Users looking for?There are three types of search queries users generally perform:- Transactional Queries - Action queries such as buy a plane ticket.- Informational Queries - When a user seeks information, such as thename of the band or the best restaurant in New York City.- Navigation Queries - Search queries that seek a particular onlinedestination, such as yahoo.
What is SEM?SEM stands for SearchEngine Marketing. It isthe process of gainingtraffic through visibilityon search engines usingPPC advertising!
Why it is essential for any websites?- Boost Ranking of your website.- People searching for your product andservices.- Generate targeted leads and customers- Increase targeted traffic- Grows your business
ClickThrough RatesResult Position#1#2#3#4#5#6#7#8#9#10% of Clicks43%12%9%7%5%4%3%3%2%3%
On Site Optimization
What is On Site Optimization?On site factorsMeta tagsKeyword densityImage alt textOutbound linksInternal linkingSlugsSEO copywriting (content optimization)
What are the major factors in searchengine rankings?First of the two major factors in search enginerankings is On-Site Optimization. This is thefoundation of your website’s SEO and itaccounts for around 30% of your website’s SEO.Without on-site optimization, Off-Siteoptimization is futile. Off-Site Optimizationaccounts for roughly 80% of your site’s SEO.
On-site SEO techniques include adjusting the layoutof your website, adding code on pages, HTMLscripts, inserting relevant keywords within thecontent of your website ( Title Tags, MetaDescription TagsOff-site SEO techniques include the process of "linkbuilding" or getting links back to your site fromothers.
On Site FactorsThere are a lot of factors you can think of when it comes to on site optimization. I’llbe chunking on site optimization to four major parts:Navigation : Navigation deals with how users move in and out of your website.Interlinking : Interlink your articles by looking for keywords and/or keyphrases and linkingit to another article within your webpage with relevant information/ value.Design : Dealing with design has more to do with how artsy your website looks. You should be moreconcerned on where you place your links, where you put certain keywords, where you type out certainheaders, etc… Design deals with where you put your links, your forms, your header,or whether you use flash, CSS or if you are W3C compliant with your codes. There’s more todesign than meets the eye. Personally, I’d say focus more on user experience with your design.Keep it simple, keep it clean. Make it fancy if your target audience are artists.Content : Your content will establish your keywords, your relevancy, your reputation, your user-friendliness, your human-ness. It is what makes your website human. And that’s what people look for – ahuman connection.
Meta tags- Title tag - This is the page or post title as it shows up in the top ofyour browser in the search engine.- <title>Title text here</title>- Meta Description Tag -This is the paragraph below the title that isused to draw readers in. The meta description tag is where youwould want to put your site’s summary- <meta name=”description” content=”This is where you put your site’ssummary”/>- Keyword meta tags – The meta keywords tag is where you put all ofthe keywords you use in your site.- <meta name=”keywords” content=”SEO, Search Engine, etc”/>
What do Google recommend?- Create a useful, information-rich site, and write pages thatclearly and accurately describe your content.- Make sure your <title> elements and ALT attributes aredescriptive and accurate.- Use keywords to create descriptive, human friendly URLs.- Make pages primarily for users, not for search engines.- Produce fresh content regularly.
What tools to use in Keyword Research?- googlekeywordtool.com- freekeywords.wordtracker.com- keywordspy.com- spyfu.com/- google.com/analytics- google.com/webmasters/tools
Keyword Research- Relevant and Niche based- Low Competition- General vs. Long tail keywords- Local Search vs Global- 1000 to 10000- Export your Keywords list.
How to use Keywords effectively?- Use the keyword in the title tag at least once.- Try to keep the keyword as close to the beginning of the title tag asPossible.- At least 2-3 times, including variations, in the body copy on the page- At least once in the alt attribute of an image on the page.- Once in the URL.- At least once in the meta description tag.
How to optimize your Site?- Easy to use, navigate, and understand- Provide direct, actionable information relevant to the query- Professionally designed and accessible to modern browsers- Deliver high quality, legitimate, credible content
How to optimize your Site? (Continue)- Title tag - This is the page or post title as it shows up in the top of your browser in thesearch engine.- Meta Description Tag -This is the paragraph below the title that is used to drawreaders in.- Keyword meta tags – There are the words search teams you like your information toshow up for.- Permalink – This is everything after the domain name that references the post ofpage.- Headings – The words used in the headings of your content- Paragraphs – How often your keywords is used throughout the paragraph in yourpost- Links – The quality of sites linking to and from your site
What is Inbound links or Backlinks?If you’re not an SEO practitioner, you have littleto no awareness as to how important a link isin order for you to rank in Google’s searchengine. Google’s algorithm gives a big factorto links pointing to your site. Links pointing toyour site are also called inbound links orbacklinks. Link building is simply theprocess of getting links to your websites (orwhat we call inbound links or backlinks) fromother websites.
What Types of Links?Value is based on the source:The value of links depends on the authority of the website that gives them to you. Isthe website authoritative? Is it trusted by a lot of people? Do they have lots ofvisitors? Do they have high page rank/MozRank?Link type:Is it a nofollow link? Is the anchor text related to your website? Is where the linkplaced somewhere visible? Is it going to be placed with a lot of other links (on a linkspage)?Ideal Site Attributes:Domain agePage rankInbound linksOutbound linksTraffic
How to build links?- Create Blog page- News sites (Press Releases)- Comment on other blogs- Social Networking Sites- Video Sites.- RSS feed- RSS subscriptions via Google Reader- Internal Linking- Niche Based website and directories- Web Articles- Web Forums- Web Directories (www.seomoz.org/directories)- Directory Submission- Write great quality content- Blog about the latest news- Do social bookmarking- Give out guest postings- More quality backlinks, rank higher- More links -> More value -> Rank higher-- Happy Webmaster-Value is based on the source-- organic and artificial--------ArtificialLink exchangesDirectory submissionBuying linksForum postingBlog commenting- Yet Another Related Post Plugin
how links work?Links are what make up the web. Without links, youcannot move from one webpage to another (unless youtype in the URL – which is pretty crazy if you’re going tokeep doing it). In SEO, links hold the biggest weightwhen it comes to ranking in the search engines. So it isvital to understand how links work.
Searching for guest bloggers!Go to Google and search (Replace the word‘keyword’ with your niche)keyword “submit a guest post”keyword “guest post”keyword “guest post by”keyword “accepting guest posts”keyword “guest post guidelines”
Searching for guest bloggers!http://www.buzzblogger.com/500-places-to-syndicate-your-contenthttp://www.searchenginejournal.com/20-essential-blog-directories-to-submityour-blog-tohttp://www.briankeithmay.com/2011/10/16/100-sites-to-submit-guest-postshttp://myblogguest.com/
SEO Tools- seomoz.org/tools- webseoanalytics.com- woorank.com- alexa.com- compete.com- link-assistant.com- ahrefs.com- majesticseo.com- quantcast.com-clicky.com- compete.com- MozBar plugin for FireFox &Chrome- SearchStatus firefox- piwik.org- woopra.com- Google Analytics- Google Webmaster tool- google.com/AdWords-seo-browser.com-www.opensiteexplorer.org