Case Study: EU2014.at - Engaging First Time Voters through Peer-to-Peer Journalism

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A Case Study on the blog project EU2014.at that engaged First Time Voters through Peer-to-Peer Journalism in an effort to inform them about the elections to the european parliament 2014.

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Case Study: EU2014.at - Engaging First Time Voters through Peer-to-Peer Journalism

  1. 1. Case Study: EU2014.at ! Engaging First Time Voters through Peer- to-Peer Journalism
  2. 2. The challenge Voting age: 16 years 44% said they would want to vote Only 29% did (2009) ! Main reason not to vote: they don’t feel informed they don’t think their vote matters BUT: youth is generally pro-European. They don't know a life with passports and money exchange
  3. 3. Information There’s no lack of information: But: the information is only provided by authorities
  4. 4. Election & Campaign Blogs ! ! ! ! ! ! ! ! …but they are all run by “experts”
  5. 5. Our Solution
  6. 6. Our Solution 28 students Age 15 to 19 Who comment, analyze, report on campaigns
  7. 7. What they did Portraits of 28 Member countries
  8. 8. What they did
  9. 9. What they did
  10. 10. Expert Guests
  11. 11. Online Action - Offline Impact
  12. 12. Peer Experts
  13. 13. Reach 91000 visits 2 Minutes/visit Up to 2000 readers/day ! Reached: Influencers through Twitter Broad appeal through Facebook First-time and Young Voters through in-school, peer-to-peer conversations
  14. 14. What we learned How to reach young people: Everywhere, but never everyone
  15. 15. What we learned The "first past the post" deal helped Schulz in Germany, but hurts S&D now. Helpes the European Parliament position vs council
  16. 16. What we learned Despite Europe-wide campaigns by social democrats and green parties, results are still national BUT awareness for European politics (Junker vs Merkel/Cameron) is rising.
  17. 17. Thanks! Discussion? Yussi Pick pick@pickundbarth.at ! @yussipick ! http://www.linkedin.com/in/yussipick/

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