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Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
Nijenrode Yuri van Geest
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Nijenrode Yuri van Geest

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    • 1. <ul><li>Mobile Internet & Metaverse: </li></ul><ul><li>Now and Future </li></ul><ul><li>Nijenrode MasterClass – September 30 th , 2008 </li></ul><ul><li>Yuri van Geest </li></ul><ul><li>SPRXmobile </li></ul><ul><li>Mobile Monday Amsterdam </li></ul>07-06-09 Making Mobile Magic
    • 2. <ul><li>What Makes </li></ul><ul><li>Him Tick? </li></ul>07-06-09 Making Mobile Magic
    • 3. Key Events 07-06-09 Making Mobile Magic
    • 4. Key Events 07-06-09 Making Mobile Magic Een Schitterend Ongeluk – VPRO (1993)
    • 5. 07-06-09 Making Mobile Magic FilmFestival Rotterdam (IFFR) Steve Mann/MIT
    • 6. 3 Passions 07-06-09 Making Mobile Magic 1
    • 7. 3 Passions 07-06-09 Making Mobile Magic 2
    • 8. <ul><li>www.sprxmobile.com </li></ul><ul><li>www.mobilemonday.nl </li></ul><ul><li>www.emerce.nl </li></ul>3 Passions 07-06-09 Making Mobile Magic 3
    • 9. <ul><li>We are a strategic, creative design consultancy specialized in mobile </li></ul><ul><li>Strategy and concepting for mobile sites, apps and marketing campaigns </li></ul>SPRXmobile > Mission Making Mobile Magic 07-06-09
    • 10. <ul><li>Claire Boonstra </li></ul><ul><li>Raimo van der Klein </li></ul><ul><li>Yuri van Geest </li></ul><ul><li>Maarten Lens-FitzGerald </li></ul>Our Team Making Mobile Magic 07-06-09
    • 11. <ul><li>NOS Mobiel (Olympics, Tour de France) </li></ul><ul><ul><li>m.nos.nl </li></ul></ul><ul><li>Vodafone (100.000 euro contest, 52 entries) </li></ul><ul><ul><li>www.vodafonemobileclicks.nl </li></ul></ul><ul><li>Postcode Loterij </li></ul><ul><li>Rabobank </li></ul><ul><li>Mobile Monday Amsterdam </li></ul>Clients 07-06-09 Making Mobile Magic
    • 12. NOS Mobile 07-06-09 Making Mobile Magic
    • 13. NOS Mobile 07-06-09 Making Mobile Magic
    • 14. iPhone Teletekst/NOS 07-06-09 Making Mobile Magic
    • 15. <ul><li>Present of Mobile Internet </li></ul><ul><ul><li>Growth & Stats </li></ul></ul><ul><ul><li>Overview </li></ul></ul><ul><ul><li>Mobile Start-ups </li></ul></ul><ul><li>Future of Mobile Internet </li></ul><ul><ul><li>Internet of Things </li></ul></ul><ul><ul><li>-- Context and Location </li></ul></ul><ul><li>The Metaverse </li></ul>Agenda Making Mobile Magic 07-06-09
    • 16. <ul><li>Growth & Stats </li></ul>07-06-09 Making Mobile Magic
    • 17. Mobile Eats It All 07-06-09 Making Mobile Magic
    • 18. <ul><li>Network </li></ul><ul><li>Handsets </li></ul><ul><li>OS </li></ul><ul><li>Applications </li></ul><ul><li>Content </li></ul><ul><li>Flat Rate Pricing </li></ul><ul><li>Open Mobile Web </li></ul><ul><li>Business models </li></ul>Tipping Point Drivers 07-06-09 Making Mobile Magic
    • 19. <ul><li>1,6 million active users now </li></ul><ul><li>500.000 active users added </li></ul><ul><li>next 12 months and increasing </li></ul><ul><li>every year ! </li></ul>Dutch Stats 07-06-09 Making Mobile Magic
    • 20. Japan: Generational Shift 07-06-09 Making Mobile Magic
    • 21. Daily Mobile Time Spent 07-06-09 Making Mobile Magic
    • 22. <ul><li>Overview </li></ul><ul><li>Mobile Tools </li></ul>07-06-09 Making Mobile Magic
    • 23. <ul><li>Two Worlds </li></ul><ul><li>Two Relationships </li></ul>Making Mobile Magic 07-06-09
    • 24. <ul><li>Market Economy </li></ul><ul><li>Social Economy </li></ul>Trust and Priority 07-06-09 Making Mobile Magic
    • 25. <ul><li>Virtual World </li></ul><ul><li>Physical World (GPS) </li></ul>Fun & Productivity 07-06-09 Making Mobile Magic
    • 26. The Wand Physical Virtual Making Mobile Magic 07-06-09
    • 27. Overview Physical Virtual Social/Connected/UGC Commercial/non-UGC Hyves LBS client/Nulaz Qik/Kyte Bluetoothing Presence/Twitter Roomware Payments/NFC (QR) Codes RFID LB AdWords, banners, SMS en affiliate Bluecasting Physical computing Facebook Multiplayer Gaming Dating Chat/Twitter Viral Marketing Wallpaper/ringtones Mobile TV/Books/Video/Music Mobile AdWords (SEA) Mobile SEO SMS/MMS marketing Bannering/affiliate/textlinks Widgets/RSS feeds Making Mobile Magic 07-06-09
    • 28. Where are my friends? Making Mobile Magic + Trackr + KPN Buddyfinder + Hyves client + Nulaz 07-06-09
    • 29. Your Own Mobile TV ! Kyte.tv ComVu/Pocketcaster Making Mobile Magic + Seesmic + 12seconds.tv + Qik 07-06-09
    • 30. Roomware Project Making Mobile Magic 07-06-09
    • 31. Entertainment & Gaming Presence & Buddyfinders Heavy Social Networks Mob. content sharing Making Mobile Magic 07-06-09
    • 32. Mobiele sites Making Mobile Magic Buienradar KPN in de buurt 07-06-09
    • 33. Nokia Sports Tracker
    • 34. QR codes Making Mobile Magic 07-06-09
    • 35. YouTube Making Mobile Magic 07-06-09
    • 36. Movels (The Saints) Making Mobile Magic 07-06-09
    • 37. Amazon Kindle Making Mobile Magic 07-06-09
    • 38. Overview Physical Virtual Social/Connected Commercial Hyves LBS client/Nulaz Qik/Kyte Bluetoothing Presence/Twitter Roomware Payments/NFC (QR) Codes RFID LB AdWords, banners, SMS en affiliate Bluecasting Physical computing Facebook Multiplayer Gaming Dating Chat/Twitter Viral Marketing Wallpaper/ringtones Mobile TV/Books/Video/Music Mobile AdWords (SEA) Mobile SEO SMS/MMS marketing Bannering/affiliate/textlinks Widgets/RSS feeds Making Mobile Magic 07-06-09
    • 39. <ul><li>Hot Dutch </li></ul><ul><li>Mobile Startups </li></ul>07-06-09 Making Mobile Magic
    • 40. <ul><li>Nulaz </li></ul><ul><li>TipSpot </li></ul><ul><li>MapTheGap </li></ul><ul><li>MobyPicture </li></ul><ul><li>Mi-i </li></ul><ul><li>Exphera </li></ul>6 Finalists out of 52 ! 07-06-09 Making Mobile Magic
    • 41. What is Nulaz? Location Based Social Networking + = Mobile Web www.nulaz.com
    • 42. Flyer <ul><li>Text </li></ul>tipSpot.com | your social city guide | presentation | September 2008 www.tipspot.com
    • 43. www.mapthegap.nl
    • 44.  
    • 45. PLAY THE GAME AGAINST OTHER VIEWERS TV Let thousands of viewers play each other or vote simultaneously http://www.mi-i.nl/
    • 46. <ul><li>Present of Mobile Internet </li></ul><ul><ul><li>Growth & Stats </li></ul></ul><ul><ul><li>Overview </li></ul></ul><ul><li>Future of Mobile Internet </li></ul><ul><ul><li>Internet of Things </li></ul></ul><ul><ul><li>Context </li></ul></ul><ul><li>Viable Sectors </li></ul>Agenda Making Mobile Magic 07-06-09
    • 47. <ul><li>Internet of Things </li></ul>07-06-09 Making Mobile Magic
    • 48. Step into the Unknown 07-06-09 Making Mobile Magic The Medium = The Message (McLuhan) Use the USPs of Mobile Internet
    • 49. <ul><li>“ The street as platform ... We can’t see how the street is immersed in a twitching, pulsing cloud of data. </li></ul><ul><li>This is a new kind of data, collective and individual, aggregated and discrete, open and closed, constantly logging impossibly detailed patterns of behavior. The behavior of the street.” </li></ul>Internet of Things 07-06-09 Making Mobile Magic
    • 50. The Wand 07-06-09 Making Mobile Magic
    • 51. <ul><li>Data gatherer </li></ul><ul><li>Connecter </li></ul><ul><li>Scanner </li></ul><ul><li>Exchanger </li></ul><ul><li>Informer </li></ul><ul><li>Guide </li></ul><ul><li>Filterer </li></ul><ul><li>Enricher </li></ul>Mobile Roles http://www.flickr.com/photos/simona84/2088719759/sizes/l/ Making Mobile Magic 07-06-09
    • 52. Roles -> Verbs <ul><li>Click it </li></ul><ul><li>Swipe it </li></ul><ul><li>Sync it </li></ul><ul><li>Make it </li></ul><ul><li>Play it </li></ul><ul><li>Pay it </li></ul><ul><li>Exchange it </li></ul><ul><li>Buy it </li></ul><ul><li>Sell it </li></ul>Find it Tell it Email it SMS it Date it Twitter it Trace it Shoot it Edit it Record it Share it Rate it Digg it Blog it SMS it Show it Watch it Feed it Check it Schedule it Challenge it Stick it Try it Get it Read it …… Making Mobile Magic 07-06-09
    • 53. <ul><li>More Data + More Roles + More Verbs </li></ul><ul><li>= </li></ul><ul><li>More Social, Less Market </li></ul><ul><li>= </li></ul><ul><li>Nodal Points </li></ul>Effects on Mobile Content 07-06-09 Making Mobile Magic
    • 54. <ul><li>WHAT IS HOT? RIGHT NOW? </li></ul><ul><li>WHO, WHAT, WHERE? </li></ul><ul><li>Techmeme </li></ul><ul><li>Veritocracy </li></ul><ul><li>Silobreaker </li></ul><ul><li>Jaiku/Google </li></ul>Nodal Points 07-06-09 Making Mobile Magic
    • 55. <ul><li>Context </li></ul>07-06-09 Making Mobile Magic
    • 56. Evolution of mobile 2000 2008 1992 communication mobile internet contextual services Making Mobile Magic 07-06-09
    • 57. Context > Content Making Mobile Magic 07-06-09
    • 58. Contextual relevant feeds <ul><li>Presence Messaging/Microblog </li></ul><ul><li>Buddyfinder </li></ul><ul><li>Geofencing alerts </li></ul><ul><li>News alerts/Goal alerts </li></ul><ul><li>Rain forecast/Traffic jams </li></ul><ul><li>Food traceability </li></ul>Making Mobile Magic 07-06-09
    • 59. Mobile Location Apps 07-06-09 Making Mobile Magic
    • 60. Search GeoData 07-06-09 Making Mobile Magic
    • 61. Effects of Context http://www.flickr.com/photos/nikonsnapper/1486019218/sizes/l/ <ul><li>Have physical related content </li></ul><ul><li>Have a relation with ‘objects’ </li></ul><ul><li>Have ‘sensors’ in the real world </li></ul><ul><li>Make tools for my life (magic wand) </li></ul><ul><li>Access to maps </li></ul><ul><li>POI </li></ul><ul><li>Databases/recommendations </li></ul><ul><li>Growing role of RDF, OWL, XML </li></ul>Get Physical! Making Mobile Magic 07-06-09
    • 62. Physical world assets <ul><li>Google Maps/Nokia Maps </li></ul><ul><li>POI </li></ul><ul><li>Events </li></ul><ul><li>Lay-out of grocery stores </li></ul><ul><li>Biometrics </li></ul><ul><li>“ Everything will become an URL, even </li></ul><ul><li>conversations” </li></ul>Making Mobile Magic 07-06-09
    • 63. <ul><li>Present of Mobile Internet </li></ul><ul><ul><li>Growth & Stats </li></ul></ul><ul><ul><li>Overview </li></ul></ul><ul><li>Future of Mobile Internet </li></ul><ul><ul><li>Internet of Things </li></ul></ul><ul><ul><li>-- Context </li></ul></ul><ul><li>Metaverse </li></ul>Agenda Making Mobile Magic 07-06-09
    • 64. <ul><li>The Metaverse </li></ul>
    • 65. Metaverse Augmentation Simulation Personal External
    • 66. <ul><li>“ The Metaverse will accelerate the transition to a knowledge economy where the creativity of individuals and groups become a much more important form of capital. It is a platform for self-discovery, identity, learning, MIY and intrinsic motivation” </li></ul>Importance 07-06-09 Making Mobile Magic
    • 67. New Combinations
    • 68.  
    • 69. <ul><li>VIRTUAL </li></ul><ul><li>WORLDS </li></ul>
    • 70. 2D -> 3D Trend <ul><li>Movies </li></ul><ul><li>CAD/CAM </li></ul><ul><li>Navigation </li></ul><ul><li>TV </li></ul><ul><li>Chat </li></ul><ul><li>Printers </li></ul><ul><li>Games </li></ul><ul><li>Books </li></ul><ul><li>Photos </li></ul><ul><li>Web </li></ul>
    • 71. <ul><li>“ In the future, everyone becomes a living, 3D destination” </li></ul>3D Profiles & IDs 07-06-09 Making Mobile Magic
    • 72. Virtual Worlds <ul><li>150 million unique users worldwide </li></ul><ul><li>12% of all internet users worldwide </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Stardoll </li></ul></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>World of Warcraft </li></ul></ul><ul><ul><li>CyWorld </li></ul></ul><ul><ul><li>Habbo Hotel </li></ul></ul>
    • 73. <ul><li>“ Humans are not mentally living in the 3D world much of the time, even in the way they inhabit physical space. </li></ul><ul><li>3D makes sense in select environments ” </li></ul>Virtual Worlds 07-06-09 Making Mobile Magic
    • 74. <ul><li>Immersion </li></ul><ul><li>Integration </li></ul><ul><li>Fun </li></ul><ul><li>Ease of Use </li></ul><ul><li>Bandwidth </li></ul>Key Issues 07-06-09 Making Mobile Magic
    • 75. <ul><li>LIFELOGGING </li></ul>
    • 76. Connect to Other Worlds & Minds Increase your Social Awareness
    • 77. <ul><li>Via web, mobile web, sms and IM </li></ul>Twitter
    • 78. Lifelogging <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Kyte.tv, Qik </li></ul><ul><li>iPod & Nike </li></ul><ul><li>Cluztr </li></ul><ul><li>Trackr </li></ul><ul><li>Dopplr, Plazes/Nokia </li></ul><ul><li>Blogging objects and animals  </li></ul>
    • 79.  
    • 80.  
    • 81. The Self Organizing Universe
    • 82. <ul><li>MIRROR </li></ul><ul><li>WORLDS </li></ul>
    • 83. Mirror Worlds <ul><li>Google Earth/Maps/StreetView </li></ul><ul><li>Nokia Maps </li></ul><ul><li>TomTom </li></ul><ul><li>Microsoft Virtual Earth </li></ul><ul><li>Yahoo Maps </li></ul><ul><li>Earthmine </li></ul><ul><li>OpenStreetMap </li></ul>
    • 84.  
    • 85.  
    • 86.  
    • 87. <ul><li>“ Smart 3G cell phones which are capable of streaming location based audio, images, and minor video to mobile users will be the next major breakthrough in mirror worlds” </li></ul>Mirror Worlds: Next? 07-06-09 Making Mobile Magic
    • 88. <ul><li>AUGMENTED REALITY </li></ul>
    • 89.  
    • 90.  
    • 91. <ul><li>“ Augmented reality matchmaking/dating and business/professional networking service” </li></ul>Benefits 07-06-09 Making Mobile Magic
    • 92. <ul><li>Different Product Experience </li></ul><ul><ul><li>Deeper </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Ecological </li></ul></ul><ul><ul><li>Historical </li></ul></ul>Augmented Reality 07-06-09 Making Mobile Magic
    • 93.  
    • 94. SMS SPRX212 naar 2002 06-113 19 290 [email_address]

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