Your SlideShare is downloading. ×
CIADE 2009 Report_Landscape
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

CIADE 2009 Report_Landscape

457

Published on

CIADE 2009 Report

CIADE 2009 Report

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
457
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event China International Alcoholic Drinks Expo 2009 -Review Venue: China International Exhibition Center Beijing, P.R. China Date: July 3-5, 2009 Host: China Alcoholic Drinks Industry Association 1
  • 2. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event China International Alcoholic Drinks Expo 2009 -Review China International Alcoholic Drinks Expo 2009(Abbriviation CIADE 2009) was held successfully from July 3-5, 2009 at China International Exhibition Center, Beijing, P. R. China. China International Alcoholic Drinks Expo has become the Asia’s premier wine&spirit event and continues to play an important role in creating more communication and co-operation opportunities for domestic and international alcohol drinks industry corporations. CIADE 2009 hosted 25,783 professional visitors and 19,373 sqm exhibition space was sold to 378 exhibitors from nearly 30 countries. 453 corporation/organization exhibits at CIADE 2009. Organized by China Alcoholic Drinks Industry Association, CIADE is designed by and for the industry professionals. CIADE consists of Trade & Tech exhibition, Forums and Featured events. Facing the economic crisis and with the distribution channel of alcoholic drinks changing rapidly, CIADE powers Chinese and international wine&spirit producers, distributors, retailors, etc. in aspect of branding, promotion and exchanging information. 2
  • 3. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 1. About CIADE CIADE 2009 hosted 453 exhibiting corporation/organization, among which 321 are from China, while 132 foreign exhibiting corporations/organizations are from Australia, France, Belgium, USA, Germany, Spain, Japan, Korea and India, etc. Statistics based on 237 effective exhibitors’questionaire shows: 65% exhibitors say the event exceed their expectations; 77% exhibitors thinks domestic visitors are professionals, better than last time; 68% exhibitors thinks the service of the event is very good; 89% exhibitors thinks CIADE will make great progress both in recognition and level; 23% exhibitor says chances to make deal after the event is pretty big. Exhibitors - qty. Exhibition Space - sqm 2009 2009 2007 2007 2006 2006 0 100 200 300 400 0 10000 20000 30000 3
  • 4. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event Exhibitor Breakdown - by Nature of Business 2009 2007 2006 0 5 10 15 20 25 30 35 40 45 Wine/Spirit Producer Importer/Distributor Equipment/Technical service provider Association/NGOs Supermarket/Store Hotel/Restaurant Data Audited Government/Ambassy Press/Media by EastFair Others 4
  • 5. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event Exhibitor Breakdown - by Geographic Region 2009 2007 0 5 10 15 20 25 30 35 40 Europe Asia(Exclude China) Oceania North America 5
  • 6. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event Exhibitor Profile - % 2009 2007 2006 0 10 20 30 40 50 Wine Liqueur Health Wine Rice Wine Beer Others 6
  • 7. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 2. Professional Visitor Analysis There are 25,783 professional visitors attending CIADE 2009, marking a 56% gross rate than last show. The purpose to visit this exhibition is to collect information, sourcing / purchasing, target business opportunity, tasting and looking for agent or partner, etc. Statistics basd on 4,278 effective visitors’ questionaire shows: 70.48% visitors say they meet prospective producers/agents; 68.34% visitors will recommend CIADE to their partners or colleagues; 73% visitors think the exhibits are “many”, “quite a lot”; 82.36% visitors think the exhibits’ quality is “good”, “excellent”; 84% visitors think the exhibition overall organizing is “good”, “excellent”. 7
  • 8. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event Visitor Occupation Analysis Visitor Geographic Breakdown Specialized HK/TW/ Others Employee Macao 6% 21% 3% Decision Local Makers Visitor 28% 34% None-Local Visitor 59% Dept. Mgt. Foreign Visitor 45% 4% 8
  • 9. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event Visitor Analysis – by Job Function Senior Mgt. Sales Buyer Marketing/PR Production/Technician Others 0 5 10 15 20 25 30 35 9
  • 10. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event Visitor Analysis - by Nature of Business Association/Chamber of Commerce Producer Retailer Distributor/Agent Media Consumer/Corporate Buyer Hotel/Restaurant Government/Ambassy/Industry Organization Others 0 5 10 15 20 25 30 35 40 10
  • 11. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event Visitor Analysis – by Visiting Purpose Sourcing/Purchasing Collecting Information Target Business Opportunity Tasting Looking for Agent/Partner Others 0 10 20 30 40 50 11
  • 12. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 3. Featured Events Following concurrent events benefitted CIADE exhibitors and visitors in aspect of branding, promotion and maximizing exposure to their targeted audiences. Opening Ceremony Banquet VIP Cocktail Party CIADE International Wine&Spirit Competetion Packaging&Design Awards Wine Tasting Event National Wine Tasting Awards CIADE Opening Ceremony Wine Tasting at CIADE VIP Party 12
  • 13. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 4. Forums China International Alcoholic Drinks Expo featured 121 speakers in 2009. The speakers include government officers, industry association/organization representatives, CEOs and executives of industry leaders from both China and abroad, technical experts, etc. What they say and think about the alcoholic drinks industry matters much. Creative Marketing in Alcoholic Drinks Industry Forum & China Alcoholic Drinks Industry Market Committee Launching Ceremony Chinese Alcoholic Drinks Industry Dealers’ Summit International Wine&Spirit Producers’ Forum & 4th Edition Chinese Top Wine&Spirit Producers’ Pannel Conference Chinese Wine&Spirit Business Start-up Forum Alcoholic Drinks Packaging & Anti-Counterfeiting Technilogy Forum CADA Members’ Conference CADA Market Committee CIADE at a Glance Tech Exhibition at a Glance Launching Ceremony 13
  • 14. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 5. China Alcoholic Drinks Industry Overview While wine being over-produced and price dropping down in some wine producing countries, China steps into its booming era of the consumption of wine and spirit products in these years. Wine consumption will increase by 65.52% in China from 2001-2010, 6.5 times as compared with the global average growth. Whisky import increased by 118.54%, vodka 126.01%, liqueurs 78.29% and brandy 43.29% in 2007. Beer per capita consumption reached 23 liters and 27.6 liters in 2006 and 2007, ranking as the formost in the world for the past four years. China’s dropping tariff on import wine China’s import volume of alcoholic drinks in 2006, 2007 2006 Imp. Volume 2007 Imp. Volume Category Before 2005 After 2005 Category (kilolitre) (kilolitre) Bottled Wine Import Duty 43% 14% Bottled Bottled Wine Composite Duty 85.9% 48.2% Wine 20,229 42,300 Bulk Wine 95,437 105,100 Bulk Wine Import Duty 43% 20% Beer 21,320 20,000 Bulk Wine Composite Duty 85.9% 56% Alcoholic 8,000 8,807.92 14
  • 15. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 2007 – 2009 (January - April) Chinese Custom’s Data on Still Wine (<2 Liter) Import – Kiloliter 12000 10000 8000 6000 4000 2000 0 2007 2008 2009 Portugal Germany South Africa Argentina Spain Chile Italy USA Australia France 15
  • 16. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 2007 – 2009 (January - April) Chinese Custom’s Data on Wine Import – Kiloliter 35000 30000 25000 20000 15000 10000 5000 0 2007 2008 2009 Moldova Hungary Portugal France South Africa Spain USA Argentina Australia Chile 16
  • 17. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 2007 – 2009 (January - April) Chinese Custom’s Data on Sparkling Wine(Champagne) Import – Kiloliter 300 250 200 150 100 50 0 2007 2008 2009 South Africa Belgium Russia Brazil USA Germany Spain Australia France Italy 17
  • 18. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 2006 – 2008 Chinese Custom’s Data on Still Wine (<2 Liter) Import – Kiloliter 25000 20000 15000 10000 5000 0 2006 2007 2008 Romania South Africa Germany Argentina Spain USA Chile Italy Australia France 18
  • 19. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 2006 – 2008 Chinese Custom’s Data on Wine Import – Kiloliter 80000 70000 60000 50000 40000 30000 20000 10000 0 2006 2007 2008 Portugal Hungary Australia South Africa USA Italy France Spain Argentina Chile 19
  • 20. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 2006 – 2008 Chinese Custom’s Data on Sparkling Wine(Champagne) Import – Kiloliter 1000 900 800 700 600 500 400 300 200 100 0 2007 2008 2009 Chile Belgium Russia Argentina USA Germany Australia Spain Italy France 20
  • 21. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 6. Press CIADE 2009 proudly anounced to have below media/press as our partners(part listed). 21
  • 22. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 7. About Organizer Established in 1992, China Alcoholic Drinks industry Association (CADA) has 9 branches, 30 local associations and 2,000 plus members, including manufacturers, distributors, retailers and group buyers, etc. Authorized by the Chinese government, CADA is responsible for drafting and implementing the trade planning, product & trade standards, and coordinating with the related functions to carry out the trade inspection, quality appraisal & management, product certification, etc. The CADA chief also acts as the Vice Director of China Wine & Spirits Distribution Bureau of Ministry of Commerce, to be responsible for the management & supervision of wine & spirits distribution. 22
  • 23. China International Alcoholic Drinks Expo Asia’s Premier Wine&Spirit Event 8. Prospecting Many thanks to all thousands of CIADE 2009 exhibitors and attendees from both China and abroad, making China International Alcoholic Drinks Expo truly become the Asia’s Premier Wine&Spirit Event. Facing the economic recession and new challenges underlying the industry, CIADE will shoulder the responsibility and make our contribution to Chinese and the world’s alcoholic drinks industry. China International Alcoholic Drinks Expo Organizing Committee August 3rd, 2009 23

×