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Search Engine Optimization is an online marketing technique which means to optimise your website in order for it to receive higher rankings in the organic listings of search engine results pages; this will therefore drive more traffic to the website. Using SEO can boost the amount of site visitors that acts on the action that the site intends.
SEO is a method that aid in the improvement of a website's ranking in the listings of search engines. Some other kinds of listings that are presented in the results pages of search engines are paid insertion, pay-per-click advertisements, and organic search results. There are lots of websites fighting for page 1 position on search engines these days especially for the popular, generic keywords where companies have an unlimited budget available to reach the top position. Most large companies competing for such search terms are using seo companies to get themselves high on Google because they know the benefits of SEO are monumental, giving them brand authority and huge amounts of traffic.
WHAT IS THE AIM OF Search Engine Optimization?
The main aim of SEO is to reach those top results on search engines so that when users are looking for a certain product they will find your website and click through, therefore is driving traffic to the website and subsequently increases sales. Also SEO is about brand awareness, getting your site out there and recognised in the internet world. Online advertising helps businesses to grow, become recognised by competitors and potential customers, again increasing sales, which is always the end goal for a business.
In comparison to other online marketing techniques SEO is a long term process and once results are achieved it is only requires a small amount of effort to maintain those results; it's getting there initially that takes time. Pay Per Click on the other hand is much more instant but needs a constant supply of budget to keep going. Once a search engine trusts your website the results it has become very steady, and with continual work will only improve, you would have to do some black hat SEO in order for those results to drop so SEO is much more reliable in some ways than other internet marketing.
BENEFITS OF SEO
Brand Awareness: You can hardly claim to be the absolute best in the business when no one has ever heard of you. Sometimes you need to work on making people aware of your company though that doesn't result in immediate sales, but will gain more revenue in the long run by building yourself up and ensuring that your target market knows who you are.
Traffic Generator: Simply, if your website is ranking high for popular terms then you will receive clicks from users. Traffic is the middle man between brand awareness and sales; once you get good results for brand awareness then you will receive clicks and the more clicks you get, the higher chance of sales.
Increase Revenue: At the end of the day, marketing has an aim to drive more sales to the business, SEO is an extremely effective form of online marketing which will give you value for your money. As SEO drives more traffic to the site, you will receive more sales and if you aren't receiving these sales then it is a huge indicator that there are issues within your website.
Low Cost & High Value: Search Engine Marketing is inexpensive compared to other forms of marketing and is arguably one of the most effective with a high Return On Investment. Ignoring SEO is almost impossible when users are constantly using search engines like Google to find what they're after; websites gain so much traffic from their optimised websites you need to compete to stay in the game, that's what makes SEO so effective.
Search Engine Optimization
SO, WHAT ARE THE STRATEGIES?
On Page SEO is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content. On Page Optimization is basically the effort which you put on the website and is clearly visible, that is, it can be changed and controlled on the website. They have a huge impact on SEO results and when optimised well can dramatically affect your rankings in very short time, in comparison with off page factors which can take a long time to build up. When working on On Page Optimisation you need to track the results of every change very carefully in order to spot the changes that are making the most difference to your website rankings.
• Keyword Analysis/Implementation• Content development/optimization• Meta tag optimization• Header tag Optimization• Internal navigation optimization• Canonical/404 implementation• XML & ROR Site Map implementation• Image optimization• URL re-writing• Video optimization
ON PAGE OPTIMIZATION
Off-page optimization is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links. Off Page Optimization is any SEO techniques that do not involve changing anything on the actual website pages. The changes instead happen from external sources to provide greater exposure to the website and generate some interest for the site from elsewhere on the internet. The main idea is to get higher search engine rankings via ‘backlinks’ from other sites, generally sites with high page ranking. The higher amount and quality of backlinks you have coming to the site, the more authority search engines will give you compared to your competitors.
• Title Selection• Description Preparation• Keyword Selection for Submissions• Directory Submissions• Search Engine Submissions• Link Building• Blog Posting• Comment Posting• Forum Posting• Community Building• Social Bookmaking• Press Release Submission• Public relations• Link campaigns, such as asking complementary businesses to provide links
OFF PAGE OPTIMIZATION
IWEBTRA - SEO COMPANY IN COCHIN
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