How to use social media for marketing
and networking
Presenter – Michael Gwyther
mick@yumstudio.com.au
@mickgwyther
http://www.facebook.com/michael.gwyther
http://www.linkedin...
Straw Poll
A I have a personal Facebook account
B

I

have

a

company

page or group
C Both B & C
D I am not using Facebo...
What is Social Media?
Social Media Features
• Profile
• Friends/Connections
• Discussions/Comment
s
• Sharing within &
between social
networks
•...
Networking

Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/
CC:http://creativecommons.org/licenses/by/...
Pics

Res
ourc
es

Social
Network
Posts
Eve
nts

Website

Cele
brat
e
Twitter
LinkedIn
Facebook
Instagram
YouTube
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/
CC:http://...
What is Twitter?
What is YouTube?
Video hosting & sharing
platform

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
YouTube enhancements

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Why YouTube?

Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Twitter Profile
Twitter Followers
Twitter “Stream”
Twitter Lists
What is Facebook?
• Users
• Profile
• Groups
• Connecting
Facebook Interface – News feed
LinkedIn Profile
LinkedIn Connections
LinkedIn “Stream”
LinkedIn Groups
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/
CC:http://creativecommons.org/licenses/by/2.0/
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/
CC:http://creativecommons.org/licenses/by/2.0/
Facebook usage
Facebook usage
Groups & Pages for training &
marketing
Group
Community of people with a
common interest
Page
A brand or entity of which t...
Using SM in Training
Face to
Face to
Face
Face
Self
Self
Paced
Paced
Online
Online
Facilitated
Facilitated
Blended Learning
Face to Face
Content

Activities

Assessment

Self Paced

Online
Facilitated
Training – Methods
•
•
•
•
•
•

Use Group
Discussion threads
Class notes and links to supporting information
Course Feedba...
Training – Principles
• Assess
• Sharing/Prior
Knowledge
• Workplace
application
• Short readings
• Mix up the activities
...
Training – Training Principles
•
•
•
•

Intervening
Weaving
Add value
Share your
experience
• Good posters
• Follow up lur...
Training – Placement
Training – Knowledge Building
Training – Industry Knowledge
Training – Live Learning Events
Training – Communities of Practice
What’s your use for SM?
Marketing your business
•
•
•
•
•

Be found
Connect
Promote
Generate Leads
Leverage other social
media & marketing
• Train...
Create a community around your
business
Measurement and analysis
Third Party Tools - Mobile
Third Party Tools - Hootsuite
Social Media Policy – all Users
• Protect
Confidentiality
• Identity
• Copyright
• Endorsements
• Privacy
• Conduct
• Term...
Social Media Policy – all Staff
•
•
•
•
•
•

Best Practices
Facts
Respect
Audience
Personal
Photos & Videos
List of useful links:
http://www.youtube.com/watch?v=0eUeL3n7fDs
http://practicalsocialmedia.com/facebook-training/faceboo...
Any Questions?
CCA eLearning Presentation 2 How to use social media for marketing and networking
CCA eLearning Presentation 2 How to use social media for marketing and networking
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  • Photo Credit: http://www.flickr.com/photos/12905355@N05/4293966039/
  • http://www.youtube.com/watch?v=0eUeL3n7fDs
    Social media is distinct from industrial media, such as newspapers, television, and film. Social media comprises relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information – industrial media generally require significant resources to publish information. (http://en.wikipedia.org/wiki/Social_media)
    Social Media may include (although is not limited to):
    social networking sites (eg Facebook, Myspace, LinkedIn, Bebo, Yammer)
    video and photo sharing websites (eg Flickr, Youtube)
    blogs, including corporate blogs and personal blogs
    blogs hosted by media outlets (eg ‘comments’ or ‘your say’ feature on theage.com.au)
    micro-blogging (eg Twitter)
    wikis and online collaborations (eg Wikipedia)
    forums, discussion boards and groups (eg Google groups, Whirlpool)
    vod and podcasting
    online multiplayer gaming platforms (eg World of Warcraft, Second life)
    instant messaging (including SMS)
    geo-spatial tagging (Foursquare)
    The common link between social media websites is that you are able to interact with the website and interact with other visitors.
    You may be able to share text, images, video, comments, votes and links there.
    Any website that invites you to interact with the site and with other visitors falls into the definition of social media.
    Photo Credit: http://www.flickr.com/photos/76284765@N00/5971049633/
  • Image Credit http://loichay.tumblr.com/post/178728159 - https://twitter.com/loichay
  • Social Networking Features
    Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website -- such as the ability to 'poke' people on Facebook.
    Profile. This is where you tell the world about yourself. Profiles contain basic information, like where you live and how old you are, and personality questions, like who's your favorite actor and what's your favorite book. Social networks dedicated to a special theme like music or movies might ask questions related to that theme.
    Friends. Friends are trusted members of the site that are allowed to post comments on your profile or send you private messages. You can also keep tabs on how your friends are using social networking, such as when they post a new picture or update their profile. Friends are the heart and soul of social networking. It should be noted that not all social networks refer to them as 'friends' -- LinkedIn refers to them as 'connections -- but all social networks have a way to designate members as trusted.
    Groups. Most social networks use groups to help you find people with similar interests or engage in discussions on certain topics. A group can be anything from "Johnson High Class of '98" to "People Who Like Books" to "Doors Fans". They are both a way to connect with like-minded people and a way to identify your interests. Sometimes, groups are called by other names, such as the 'networks' on Facebook.
    Discussions. A primary focus of groups is to create interaction between users in the form of discussions. Most social networking websites support discussion boards for the groups, and many also allow members of the group to post pictures, music, video clips, and other tidbits related to the group.
    Blogs. Another feature of some social networks is the ability to create your own blog entries.
    Apps/Widgets. A popular way of letting your personality shine through is by gracing your social networking profile with web widgets. Many social networks allow a variety of widgets, and you can usually find interesting widgets located on widget galleries. There are thousands of applications on Facebook that further help you share content and interact with others. To browse the applications you already might be using or to search for more applications visit http://facebook.com/applications to browse available applications. Popular applications include Photos, Events, Movies, and Causes.
  • What is your goal? Before joining social media, think about why you want to use it. Your goal might be to make more industry contacts, engage with customers or build brand awareness. Having a goal will give you some direction when determining your social media activities, as well as measuring your overall success.
    Choose a platform. When starting with social media, it’s a good idea to focus on one social media platform first. Then, once you’ve mastered one platform, you can move on to another. Taking on too many at once can be very overwhelming and may be less effective.
    When choosing the right platform for your business, think about which platform will help you achieve your goal.
    You also need to consider the best platform to help you reach your target audience. This will be the platform your target audience is most active on.
    Define your area of expertise. Getting involved in social media is a great way to communicate with your customers and position your business as an expert. One way to do this is by showcasing your business’ expert knowledge in a particular area.
    Define your business’ area of expertise and make sure your profile reflects this. For example, discussing it in your business’ bio and posting and commenting on expert articles about this area.
    Get your information ready. Before creating a profile on a social media platform, make sure you have all your information ready. Write a short bio for your business, create a cover image and logo/avatar image in the correct sizes and have your company information, such as contact details, ready. This way, when you do create a profile, you will have all the information ready to fill it out straight away. Having a completed profile is important so people are able to find you and understand more about the business.
    What content will you post? You need to think about the type of content you will post on social media. Before you sign up to social media, it’s a good idea to prepare content to ensure you have something to post. To help you plan your content, also consider developing a content calendar. This will also help you make the most of the content you have.
    Who will monitor it? Think about who will be in charge of your social media profiles. It’s a good idea to have at least one social media manager within your organisation who can monitor, update, post and measure social media, as well as manage other employees’ involvement. This will help you to ensure your social media is managed correctly.
    Build followers. Once you have created a profile on social media, you need to start building your followers. One way to do this is by informing your friends, clients and networks about your profile and encouraging them to follow or connect with you. Include the URL to your social media profile in all of your marketing materials, business cards, email signatures, newsletters, website and more.
    Measure success. Think about how you will measure your social media involvement to determine its success. This can also help you to discover whether your activities are working and what you can do to improve your results.
    You could use a paid or free social media monitoring service or develop your own system. For example, Sprout Social is a paid service and monitors your followers, influence, engagement, clicks and more.
    Create a strategy. After answering the eight questions above, you will have a wealth of information that you can include into a social media strategy. A strategy will help you to formalise and organise all of your activities on social media and help you to conduct activities to achieve your goal.
  • Social Networking Features
    Most learners will be already here. Question is if you go there what for? Some RTOs have delivered there, others marketed there. RTOs can use social media as a parallel form of communication with learners for example sharing news from the sector, training opportunities, jobs etc.
    Consider introducing learners to LinkedIn.
    Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website
    Profile. This is where you tell the world about yourself. Profiles contain basic information, like where you live and how old you are, and personality questions, like who's your favorite actor and what's your favorite book.
    Friends. Friends are trusted members of the site that are allowed to post comments on your profile or send you private messages. You can also keep tabs on how your friends are using social networking, such as when they post a new picture or update their profile. Friends are the heart and soul of social networking. It should be noted that not all social networks refer to them as 'friends' -- LinkedIn refers to them as 'connections -- but all social networks have a way to designate members as trusted.
    Groups. Most social networks use groups to help you find people with similar interests or engage in discussions on certain topics. A group can be anything from "Johnson High Class of '98" to "People Who Like Books" to "Doors Fans". They are both a way to connect with like-minded people and a way to identify your interests. Sometimes, groups are called by other names, such as the 'networks' on Facebook.
    Discussions. A primary focus of groups is to create interaction between users in the form of discussions. Most social networking websites support discussion boards for the groups, and many also allow members of the group to post pictures, music, video clips, and other tidbits related to the group. Often also called “status”
    Blogs. Another feature of some social networks is the ability to create your own blog entries.
  • Twitter is a useful communication tool that allows you to
    interact with people around the world in three different ways:
    1) Send a short message to many people publicly
    2) Send a short message to a specific person publicly
    3) Send a short message to a specific person privately
    4) Contribute messages to a public discusson, event or debate
    In short, Twitter is a relationship building and relationship maintenance tool; the most obvious business
    use of Twitter is to meet potential customers and leads the same way you would at networking event or
    tradeshow.
    However, you can also use it to:
    1) Develop and promote your brand
    2) Interact with your customers
    3) Promote upcoming events
    4) Promote other content you’ve created, including webinars, blog posts or podcasts
  • YouTube is an online public communications site. The site allows for registered users to upload and have available for the public their videos for viewing. Anyone who goes to the site can view the videos that are posted on this site. The videos are anything from beginner videos to more professional videos.
  • YouTube is an online public communications site. The site allows for registered users to upload and have available for the public their videos for viewing. Anyone who goes to the site can view the videos that are posted on this site. The videos are anything from beginner videos to more professional videos.
    Channel YouTube.com/CHANNELNAME. A channel is the public page for a user account on YouTube containing uploaded videos, playlists, ‘liked’ videos, ‘favorited’ videos, channel comments, and general activity. Some creators manage or create content across multiple channels.
    Favorite(s) A user action that adds a video to their channel’s‘Favorites’ playlist. This action can also be broadcast out to subscribers.
    Comments These are written comments on videos, channels, playlists, or in response to other comments. Comments may be posted either on the watch page or on a channel page.
    Playlist A playlist is a collection of videos that can be viewed, shared, and embedded like an individual video. You can create playlists using any videos on YouTube. Videos can be in multiple playlists. Uploaded videos and ‘favorited’ videos are default playlists on your channel.
    Share Ability to distribute videos via social media, email, or direct links. This action can be broadcast to subscribers.
    Anyone can have a YouTube Account, even if you are not uploading videos. In your account you can:
    Upload a Video
    Create Playlists around common videos you find on YouTube that you wish to bookmark
    See all the comments you have made on particular videos
    See a list of other users who have subscribed to your videos
    Feed A stream of activity either for one channel (via the channel page feed) or for multiple channels (the homepage feed). Feed activities include uploads, updated playlists, video comments, channel comments, new subscriptions, bulletins, ‘likes,’ ‘favorites,’ and sharing. Users control what feed activities they broadcast and, by subscribing to channels, what feed activities are broadcasted to them in their homepage feed.
  • Info and Settings You can add video title, descirption, tags and privacy settings. Privacy settings are Public (anyone can view), Private (anyone with the link can view the video), Unlisted (only people you invite can watch the video)
    Annotations Video Annotations are an uploader-controlled, dynamic overlay you can add to videos that allows you to overlay text on a video and/or make parts of the video ‘clickable.’ You can add, edit, and delete annotations to your videos, controlling the text, placement, timing, and link URLs. URLs can only be directed to YouTube.com.
    Audio – you can add audio to the sound track of your video
    Captions – you can add close captions either manually or by uploading a Closed Caption file.
    There are other options to feature a particular video on your public channel and add branding (eg logo etc) to each of your videos
  • For Training Providers, YouTube means many of the problems of sharing videos with learners – the various video formats and software plug ins needed for users to view the video. Just about everyone can view YouTube videos. By uploading your videos to YouTube you can then share them with students by usiing either a link or by embedding the video itself into your webpage, Blog, Learner Management System etc.
  • For Training Providers, YouTube means many of the problems of sharing videos with learners – the various video formats and software plug ins needed for users to view the video. Just about everyone can view YouTube videos. By uploading your videos to YouTube you can then share them with students by usiing either a link or by embedding the video itself into your webpage, Blog, Learner Management System etc.
  • Who you are
  • On LinkedIn, the people who are part of your network are called your "connections." Unlike other social networks, Connections imply that you know the person well or that they're a trusted business contact.
  • Streams are status updates from your connections.
  • Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to schools, corporations, and any user across the world. Facebook allows users to connect and share information in a variety of ways.
    Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
    Facebook is a tool for connecting people with those around them.
  • Connect with people with whom you have worked or done business, or generally people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and, eventually, gain access to their network.
    Find Meaningful Contacts
     Start with people you know. First reach out to friends, colleagues, relatives and business contacts as this will help you build the first layer of your network.
     Find people by company. Search under the “Companies” tab so you can start looking for employees that are working in your industry. You can use this method of search to find the contacts for the types of companies your business is trying to target.
     Update your status often. Your status appears on your profile and in the LinkedIn Network Updates email to your connections. Thus, others may take notice of what you are working on and decide to connect or click through on links in your status.
  • On LinkedIn, the people who are part of your network are called your "connections." Unlike other social networks, Connections imply that you know the person well or that they're a trusted business contact.
  • Streams are status updates from your connections.
  • LinkedIn groups give you a great opportunity to reach and engage potential customers online. However, there are still a lot of industries or groups of professionals not yet represented in LinkedIn groups.
    Tips for Promoting a LinkedIn Group
    Invite coworkers, past colleagues, and customers to join and start discussions. Leverage your existing network to get your group started. After all, who wants to join a group with no members?
    Promote the group on your website, blog, email newsletter, and social media networks. Make sure people know that you have a group and how to join.
    Invite key industry experts to join and engage. If there are some heavy-hitters in your industry, invite them to engage with the community.
    Cross-market to related groups that you manage on different social media networks. Create a similar group or Page on Facebook and invite members of each network to join the group on the other network.
    Integrate LinkedIn into all of your marketing efforts. Every time you do a webinar or go to a conference, notify your group and invite those you meet to join the group as well.
    Add discussions, news and jobs. The more opportunities for interaction you add to your group, the more valuable your group will be to the community. All of these features are standard for LinkedIn groups.
  • According to social bakers - http://www.socialbakers.com/facebook-statistics/australia
    Currently, there are 11677680 Facebook users in the Australia, which makes it #21 in the ranking of all Facebook statistics by Country.
    Facebook is a tool for connecting people with those around them.
  • According to social bakers - http://www.socialbakers.com/facebook-statistics/australia
    Australia Facebook demographics is other social media statistics we monitor. The largest age group is currently 25-34 with total of 3 117 360 users, followed by the users in the age of 18-24.
    Male/Female User Ratio on Facebook in Australia
    There are 46% male users and 54% female users in Australia
  • Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. You’d use a Page to promote your business
    Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.
    You’d use a Group to promote your training
    Pages
    Privacy:Page information and posts are public and generally available to everyone on Facebook.
    Audience: Anyone can like a Page to become connected with it and get news feed updates. There is no limit to how many people can like a Page.
    Communication: Page admins can share posts under the Page’s name. Page posts appear in the news feeds of people who like the Page and their friends. Page admins can also create customized apps for their Pages and check Page Insights to track the Page’s growth and activity.
    Groups
    Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.
    Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
    Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.
    Links
  • It is easier to think of Elearning as a suite of Blended delivery choices available to RTOS:
    These modes can be any mix of face to face and either or a combination of online self paced, facilitated or group work sessions. Students participate in both traditional face to face classes and virtual classes such as online tutorials or discussion forum activities.
     
    Face to Face – Trainers and learners participate in online activities or resources during face to face sessions.
    Flexible, Self Paced Trainer or computer assessed – Learner works through prepared learning content that is assessed as they progress. Access to trainer generally for support or higher level assessment task feedback.
    Facilitated online – learning is conducted entirely online through course material provision provided through a Learner Management System and online activities provided though either virtual classroom tutorials or discussion forums. Not such an attractive model for RTOs as it does not attract Government funding incentives for training placements.
     
    Informal networks based on knowledge sharing (also known as social learning) – “The revolution that is social media means that now everyone can have access to the Social Web and a range of services and applications to support their own as well as their team’s learning, performance and productivity. “ Jane Hart.
     
  • For each course we can determine the best mix of delivery modes according to:
    Infrastructure available to deliver in each mode
    Capability of our organisation and our learners to teach and learn in each mode
    Strategic choices about how to package courses for blended learning
    The types of content we will need to delivery
    Learning activities
    Assessment methods and potential for assessment submission.
     
  • Examples
    Benefits
    Learners are already in the space. No need for deploying LMS or upskilling learners
    RTOs can own multiple Groups, control who has access and administration.
    Timeline provides ongoing evidence for auditors
    Learners profiles helped evidence of identity.
  • Link to assessment
    Base on participants sharing experiences & prior knowledge
    Application to workplace or experience
    Make pre readings short
    Mix of problems, case studies, reflections
    Commenting/Building on postings
    Use to demonstrate employability skills
  • Don’t over intervene
    Weave posts rather than answer
    Add value with extra links
    Share your experiences in relation to posts
    Work with good posters
    Contact lurkers for involvement
    Give participants responsibility for post topics
    Photo Credit: http://www.flickr.com/photos/51035555243@N01/2259661672/
  • Sharing placement experiences
    Differing perspectives
    Put assessment and diaries at the centre of assessment in Facebook
    Reinforce industry confidentiality and ethics
    Pose “What Ifs’ to learners to explore possible responses to dilemmas whilst on placement
  • Pose questions through Videos, Images, Audio Files and Text.
    Keep them open ended, allow learners to approach the question form all perspectives
    (Give Basketball referee example)
    Photo Credit://www.flickr.com/photos/40385587@N00/3307227156/
  • Industry experts (audio/video/webinars)
    Discussion forums
    Group Work
    Action Learning Sets(finding solutions to workplace issues)
    Using Social Media to follow Industry events/conferences
    Learners creating reports in variety of formats
    Photo Credit: http://www.flickr.com/photos/7791881@N04/3094758142
  • Learners can participate in live chat sessions with Trainers and or Industry Figures
    Provide Assessment support and clarification
    Have regular times for drop in
    Photo Credit: http://www.flickr.com/photos/76029035@N02/6829487161/
  • Facebook groups are an excellent and easy to manage method for creating and controlling Communities of Practice once courses have commenced, also Alumni's.
    On sell new courses
    Swap experiences in work post training
    Maintain links between learners, add resources, provide support for jobs and ventures, advice and help.
    Photo Credit: http://www.flickr.com/photos/7791881@N04/3094758142
  • Take a minute to describe how you might use Facebook in training at your RTO
    Use the pen tool on the whiteboard. Click on it and then click on the whiteboard to write. You can 1 minute
    Photo Credit: http://www.flickr.com/photos/37232503@N00/315630347/”
  • There are a number of good reasons for RTOs to participate in and maintain a presence on Facebook.
    Here are a few:
    Get found by people who are searching for your products or services
    Connect and engage with current and potential customers
    Create a community around your business
    Promote other content you create, including webinars, blog articles, or other resources
    Generate leads for your business
    Blended Learning
  • There are a number of good reasons for RTOs to participate in and maintain a presence on Facebook.
    Here are a few:
    Get found by people who are searching for your products or services
    Connect and engage with current and potential customers
    Create a community around your business
    Promote other content you create, including webinars, blog articles, or other resources
    Generate leads for your business
    Blended Learning
  • Statistics about your application are accessible through the Insights Dashboard in Facebook
    http://www.facebook.com/insights/
    Links
    http://www.facebook.com/help/399262596797358/
  • Mobile apps enable users to enjoy the full Facebook experience while on the Go
    The Facebook app available from the Apple Store (iOS) or Android store.
    This is how many of our learners will access Facebook
    • See what friends are up to• Share updates, photos and videos• Get notified when friends like and comment on your posts• Text, chat and have group conversations
    The Facebook Pages manager is available from the Apple Store (iOS) or Android store.
    Helps Facebook Page admins connect with their audience and keep up with activity on multiple Pages.
    • Post new updates and photos and respond to comments as your Pages
    • View and reply to private messages sent to your Page
    • Get notifications about new activity on your Pages right away
    • View your latest Pages Insights
    Links
    https://play.google.com/store/apps/details?id=com.facebook.katana&hl=en
    https://itunes.apple.com/en/app/Facebook/id284882215?mt=8
    Pages Manager
    https://itunes.apple.com/au/app/facebook-pages-manager/id514643583?mt=8
    https://play.google.com/store/apps/details?id=com.facebook.pages.app&hl=en
  • HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.
    Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more.
    Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement.
    Still a little clumsy for use with Groups
  • Policies for All Social Media Web Sites, Including Personal Web Sites
    Protect confidential and proprietary RTO information: Do not post any confidential or proprietary information about the RTO or its staff, board members, volunteers or members. Staff or volunteers who share confidential information do so at the risk of disciplinary action or termination of employment/volunteer assignment.
    Protect your identity. While you want to be honest about yourself, don't provide personal information that scam artists or identity thieves could use against you. Don't list your home address or telephone number or your work telephone or e-mail address
    Respect copyright and fair use laws: Always be aware of the copyright and intellectual property rights of others and of the RTO. You must also respect all other laws that might pertain to a posting, including laws against harassment, discrimination and defamation.
    Do not use the RTO name or logos for endorsements:Do not use RTO’s name to promote any product, cause, organization or political parties, candidates or positions.
    Respect privacy: Do not reference any staff member, volunteer, board member, member of the association, partner or vendor without their prior permission.
    Use proper conduct: Make sure that your postings online are consistent with the policies outlined in the APDT Employee Handbook.
    Terms of service: Make sure that you explicitly obey the Terms of Service of any social media platform you use.
  • Webtour http://www.youtube.com/watch?v=8iQLkt5CG8I
    A good example of a social media policy is from the Victorian Department of Justice
    http://www.justice.vic.gov.au/home/about+us/our+values+and+behaviours/social+media+policy/
    Best Practices
    This section covers anyone who is posting for RTO site in an official capacity.  Give your post some thought prior to posting: Always be aware of the fact that there is no privacy on the Internet. Once you post something, in most cases you cannot erase it – posts can be forwarded quickly and proliferate throughout the Intranet in a matter of moments and can stay on the Internet for years. They can also be printed, copied or saved to personal computers. Think twice before posting something that may be controversial or lead to heightened emotions. Your post may reflect badly on the association and the membership. Use common sense: Avoid posting anything that would reflect negatively on the RTO or embarrass the association. This can include posts about sexual situations, off-color humor, racial or ethnic slurs, drug and alcohol use, political statements, personal insults, or anything that would generally be considered unacceptable in the workplace.
    Check your facts first: Always make sure what you post is factually correct. If you are unsure – don’t post! Make sure that you review your post for spelling and grammar as well.
    Respect is key: Realize that comments and posts on a social media site often can be heated and involve conflicting ideas and viewpoints. Always respect your audience and think carefully about how your respond. Know your audience: Consider when posting who will be your reader. It may not be just RTO staff members, but other trainers, the public, industry figures, partners, competing organizations, the media, and more. Make sure that whatever you post does not alienate or provoke any of these groups and damage the RTO’s reputation
    Personal web sites: If you are posting on your own personal site, please make sure you clearly state that your views are your own and do not necessarily represent the views of the RTO
    Photos and videos: Do not post any photos or videos that you do not have permission to post.
  • Questions from the Floor
    Provide Links to ACPET PD Program
    http://www.acpet.edu.au/services/professional-development/
    Victorian Providers remind of ementor program
  • CCA eLearning Presentation 2 How to use social media for marketing and networking

    1. 1. How to use social media for marketing and networking
    2. 2. Presenter – Michael Gwyther mick@yumstudio.com.au @mickgwyther http://www.facebook.com/michael.gwyther http://www.linkedin.com/profile/view? id=20201325
    3. 3. Straw Poll A I have a personal Facebook account B I have a company page or group C Both B & C D I am not using Facebook Facebook
    4. 4. What is Social Media?
    5. 5. Social Media Features • Profile • Friends/Connections • Discussions/Comment s • Sharing within & between social networks • Multimedia • Blogs
    6. 6. Networking Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/ CC:http://creativecommons.org/licenses/by/2.0/
    7. 7. Pics Res ourc es Social Network Posts Eve nts Website Cele brat e
    8. 8. Twitter LinkedIn Facebook Instagram YouTube Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/ CC:http://creativecommons.org/licenses/by/2.0/
    9. 9. What is Twitter?
    10. 10. What is YouTube? Video hosting & sharing platform Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
    11. 11. Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
    12. 12. YouTube enhancements Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
    13. 13. Why YouTube? Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
    14. 14. Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
    15. 15. Twitter Profile
    16. 16. Twitter Followers
    17. 17. Twitter “Stream”
    18. 18. Twitter Lists
    19. 19. What is Facebook? • Users • Profile • Groups • Connecting
    20. 20. Facebook Interface – News feed
    21. 21. LinkedIn Profile
    22. 22. LinkedIn Connections
    23. 23. LinkedIn “Stream”
    24. 24. LinkedIn Groups
    25. 25. Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/ CC:http://creativecommons.org/licenses/by/2.0/
    26. 26. Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/ CC:http://creativecommons.org/licenses/by/2.0/
    27. 27. Facebook usage
    28. 28. Facebook usage
    29. 29. Groups & Pages for training & marketing Group Community of people with a common interest Page A brand or entity of which there are “fans Privacy, Audience, Communication
    30. 30. Using SM in Training Face to Face to Face Face Self Self Paced Paced Online Online Facilitated Facilitated
    31. 31. Blended Learning Face to Face Content Activities Assessment Self Paced Online Facilitated
    32. 32. Training – Methods • • • • • • Use Group Discussion threads Class notes and links to supporting information Course Feedback Student reflection Post-classroom events (extended learning using Blended approach) • Quizzes • Group tasks/activities/brainstorming/problems • Communities of practice
    33. 33. Training – Principles • Assess • Sharing/Prior Knowledge • Workplace application • Short readings • Mix up the activities • Build on postings
    34. 34. Training – Training Principles • • • • Intervening Weaving Add value Share your experience • Good posters • Follow up lurkers • Hand over topic ideas
    35. 35. Training – Placement
    36. 36. Training – Knowledge Building
    37. 37. Training – Industry Knowledge
    38. 38. Training – Live Learning Events
    39. 39. Training – Communities of Practice
    40. 40. What’s your use for SM?
    41. 41. Marketing your business • • • • • Be found Connect Promote Generate Leads Leverage other social media & marketing • Training
    42. 42. Create a community around your business
    43. 43. Measurement and analysis
    44. 44. Third Party Tools - Mobile
    45. 45. Third Party Tools - Hootsuite
    46. 46. Social Media Policy – all Users • Protect Confidentiality • Identity • Copyright • Endorsements • Privacy • Conduct • Terms
    47. 47. Social Media Policy – all Staff • • • • • • Best Practices Facts Respect Audience Personal Photos & Videos
    48. 48. List of useful links: http://www.youtube.com/watch?v=0eUeL3n7fDs http://practicalsocialmedia.com/facebook-training/facebook-training-tutorial-how-touse-facebook-questions-for-business/ http://www.youtube.com/watch?v=8iQLkt5CG8I http://www.justice.vic.gov.au/home/about+us/our+values+and+behaviours/social+med ia+policy/ http://www.facebook.com/help/399262596797358/
    49. 49. Any Questions?
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