Yulu Communications Media Relations Presentation
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  • 1. Yulu CommunicationsMedia Relations 101 By Melissa Orozco Join the conversation on Twitter at @YuluPR
  • 2. Agenda• Media Relations Tactics• PR STUNTS! Are they effective?• Media FAM trips• Public/Community Relations• Media Tours / Campaign Tours• Social media and PR (contests/blogger relations) Join the conversation on Twitter at @YuluPR
  • 3. Meet YuluOur name “Yulu” translates to “words to ajourney.” We work with our clients to find theright words to share their story with theworld.Yulu is a small group of professionalstorytellers that specialize in lifestyle,hospitality and real estate PR. Join the conversation on Twitter at @YuluPR
  • 4. Media RelationsPitching techniques and some truths aboutthe media:• When pitching, timing is key• Create significance for your pitch• How to pitch TV, print, radio and online• Reporters are people too• Reporters/assign desks can smell fear• The media knows when they’re being pitched, so try to keep it real Join the conversation on Twitter at @YuluPR
  • 5. Media RelationsPitching technique tip No. 1Make sure your pitch is timely in some way. Hijack current events and plug your clients for the story “Issues hijacking” Join the conversation on Twitter at @YuluPR
  • 6. Issues Hijacking Join the conversation on Twitter at @YuluPR
  • 7. Media RelationsPitching technique tip No. 2Make sure your pitch is significant in someway. Position your client’s product or service as the “most, best, first, last, highest, lowest, shortest, oldest or longest” at something. Join the conversation on Twitter at @YuluPR
  • 8. Best Job in the World Join the conversation on Twitter at @YuluPR
  • 9. Pitching MediaPitching technique tip No. 3Make sure your pitch is tailored for thecorrect media channel (print, broadcast,online, etc.)Pitch visuals for TV; interview subjects or sound clips for Radio;quotes/interviews and photos for print. Join the conversation on Twitter at @YuluPR
  • 10. Know the MediaSome truths about the media:• Reporters are people too• Assignment editors can smell fear (they won’t be confident in your story if you’re not)• The media knows when they’re being pitched, so try to keep it real Join the conversation on Twitter at @YuluPR
  • 11. PR Stunts!PR STUNTS: Are they effective?• Echo – Air Force One• Coast Capital Savings – You’re the Boss• New York City pop-up Restaurant Join the conversation on Twitter at @YuluPR
  • 12. Echo – Air Force One Join the conversation on Twitter at @YuluPR
  • 13. Coast Capital Savings“You’re the Boss” Join the conversation on Twitter at @YuluPR
  • 14. Coast Capital Savings“You’re the Boss” Join the conversation on Twitter at @YuluPR
  • 15. Coast Capital Savings“You’re the Boss” Join the conversation on Twitter at @YuluPR
  • 16. New York pop-up Restaurant Join the conversation on Twitter at @YuluPR
  • 17. Media FAM tripsWhat is a FAM Trip?• Show media your product/destination in detail – have them experience it• Connect with local tourism group• Show them a good time and they will write about it• Great way to build on your “media relations” Join the conversation on Twitter at @YuluPR
  • 18. Media FAM trips Join the conversation on Twitter at @YuluPR
  • 19. Media FAM trips Join the conversation on Twitter at @YuluPR
  • 20. Media FAM trips Join the conversation on Twitter at @YuluPR
  • 21. Media FAM trips Join the conversation on Twitter at @YuluPR
  • 22. Public/Community Relations Join the conversation on Twitter at @YuluPR
  • 23. Media Campaign ToursPrep for a media tour:• Make sure your client is a good public speaker• Capitalize on travel opportunities• Make sure your follows the schedule (pay attention to time zones!)• Prep your client thoroughly for each meeting Join the conversation on Twitter at @YuluPR
  • 24. Media Campaign ToursMake sure they’re a good public speaker Join the conversation on Twitter at @YuluPR
  • 25. Media Campaign Tours Join the conversation on Twitter at @YuluPR
  • 26. Social MediaSocial Media and PR:• Blogger relations• Replying to bad social media comments• Creating communities• Customer service platform• Unforeseen opportunities present themselves Join the conversation on Twitter at @YuluPR
  • 27. Advice for a new PR grad• Intern at an agency if possible - Agencies are like PR boot camp – you will learn a lot!) - Agencies will allow you to see the many industries that you can consider if you decide to go in-house somewhere later• The smaller the agency or company you start with, the more hands-on experience you will gain
  • 28. Keep in touch!Website: www.YuluPR.comTwitter: @YuluPRFacebook.com/YuluCreative604-558-1656Melissa@yulupr.com / @604PRAshley@yulupr.com / @AshLetts