Marketing Research Project Presentation Yukselulgen

2,231 views

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,231
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
80
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Marketing Research Project Presentation Yukselulgen

  1. 1. TOUCH-SCREEN ORDERING SYSTEM MARKETING RESEARCH PROJECT for ROKA Inc. Yuksel ULGEN 02/11/09 MARKETING RESEARCH & STRATEGIC APPLICATIONS George SCARVELIS
  2. 2. ORGANIZATIONAL BACKGROUND <ul><li>A Small Turkish Software & Hardware Company </li></ul><ul><li>Services </li></ul><ul><ul><li>Consultancy </li></ul></ul><ul><ul><li>Software & Hardware Development </li></ul></ul><ul><li>Products </li></ul><ul><ul><li>Voice Over IP Project </li></ul></ul><ul><ul><li>Now – Touch-Screen Ordering System </li></ul></ul>
  3. 3. ORGANIZATIONAL BACKGROUND <ul><li>A Small Turkish Software & Hardware Company </li></ul><ul><li>Services </li></ul><ul><ul><li>Consultancy </li></ul></ul><ul><ul><li>Software & Hardware Development </li></ul></ul><ul><li>Products </li></ul><ul><ul><li>Voice Over IP Project </li></ul></ul><ul><ul><li>Now – Touch-Screen Ordering System </li></ul></ul>
  4. 4. ORGANIZATIONAL BACKGROUND <ul><li>A Small Turkish Software & Hardware Company </li></ul><ul><li>Services </li></ul><ul><ul><li>Consultancy </li></ul></ul><ul><ul><li>Software & Hardware Development </li></ul></ul><ul><li>Products </li></ul><ul><ul><li>Voice Over IP Project </li></ul></ul><ul><ul><li>Now – Touch-Screen Ordering System </li></ul></ul>
  5. 5. Touch-Screen Ordering System <ul><li>To be used in restaurants, cafes, hotel lobbies, etc. </li></ul><ul><li>Menu </li></ul>
  6. 6. Touch-Screen Ordering System <ul><li>To be used in restaurants, cafes, hotel lobbies, etc. </li></ul><ul><li>Menu </li></ul><ul><li>Order </li></ul>
  7. 7. Touch-Screen Ordering System <ul><li>To be used in restaurants, cafes, hotel lobbies, etc. </li></ul><ul><li>Menu </li></ul><ul><li>Order </li></ul><ul><li>Evaluation </li></ul>
  8. 8. Touch-Screen Ordering System <ul><li>To be used in restaurants, cafes, hotel lobbies, etc. </li></ul><ul><li>Menu </li></ul><ul><li>Order </li></ul><ul><li>Evaluation </li></ul><ul><li>Check </li></ul>
  9. 9. Touch-Screen Ordering System <ul><li>To be used in restaurants, cafes, hotel lobbies, etc. </li></ul><ul><li>Menu </li></ul><ul><li>Order </li></ul><ul><li>Evaluation </li></ul><ul><li>Check </li></ul><ul><li>Games </li></ul>
  10. 10. Touch-Screen Ordering System <ul><li>To be used in restaurants, cafes, hotel lobbies, etc. </li></ul><ul><li>Menu </li></ul><ul><li>Order </li></ul><ul><li>Evaluation </li></ul><ul><li>Check </li></ul><ul><li>Games </li></ul><ul><li>Advertising </li></ul>
  11. 11. Problem <ul><li>Roka is a new company </li></ul><ul><li>Touch-Screen Ordering System is a new product </li></ul><ul><li>A good marketing research </li></ul><ul><li>Main point : </li></ul>UNDERSTANDING THE UTILITY OF TOUCH-SCREEN ORDERING SYSTEM BEFORE THE DEVELOPMENT AND LAUNCHING PROCESS
  12. 12. RESEARCH <ul><li>Secondary Research : </li></ul><ul><ul><li>Several countries in the world </li></ul></ul><ul><ul><ul><li>United States </li></ul></ul></ul><ul><ul><ul><li>United Kingdom </li></ul></ul></ul>
  13. 13. RESEARCH <ul><li>Secondary Research : </li></ul><ul><ul><li>Several countries in the world </li></ul></ul><ul><ul><ul><li>United States </li></ul></ul></ul><ul><ul><ul><li>United Kingdom </li></ul></ul></ul><ul><ul><li>46% of all adults in America indicate a likelihood of using these systems at a restaurant. Hudson Riehle – NATIONAL RESTAURANT ASSOCIATION </li></ul></ul>
  14. 14. RESEARCH <ul><li>Secondary Research : </li></ul><ul><ul><li>Several countries in the world </li></ul></ul><ul><ul><ul><li>United States </li></ul></ul></ul><ul><ul><ul><li>United Kingdom </li></ul></ul></ul><ul><ul><li>46% of all adults in America indicate a likelihood of using these systems at a restaurant. Hudson Riehle – NATIONAL RESTAURANT ASSOCIATION </li></ul></ul><ul><ul><li>“ It’s cooler placing your own order on the computer than having a waitress come up and do it” A restaurant customer Amanda Rosengarten </li></ul></ul>
  15. 15. RESEARCH <ul><li>Primary Research: </li></ul><ul><ul><li>2 surveys </li></ul></ul><ul><ul><ul><li>Business Owner Survey </li></ul></ul></ul><ul><ul><ul><li>Customer Survey </li></ul></ul></ul>
  16. 16. RESEARCH <ul><li>Primary Research: </li></ul><ul><ul><li>Business Owner Survey: </li></ul></ul><ul><ul><ul><li>6 people </li></ul></ul></ul><ul><ul><ul><li>Different kinds of restaurants </li></ul></ul></ul><ul><ul><ul><ul><li>Mid-segment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Luxurious </li></ul></ul></ul></ul>
  17. 17. RESEARCH <ul><li>Primary Research: </li></ul><ul><ul><li>Business Owner Survey: </li></ul></ul><ul><ul><ul><li>10 questions </li></ul></ul></ul><ul><ul><ul><ul><li>2 open-ended </li></ul></ul></ul></ul><ul><ul><ul><ul><li>8 fixed </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>3 Interval Scale </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4 Nominal Scale </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1 Ordinal Scale </li></ul></ul></ul></ul></ul>
  18. 18. RESEARCH <ul><li>Primary Research: </li></ul><ul><ul><li>Customer Survey </li></ul></ul><ul><ul><ul><li>6 people </li></ul></ul></ul><ul><ul><ul><li>3female, 3 male </li></ul></ul></ul>
  19. 19. RESEARCH <ul><li>Customer Survey </li></ul><ul><ul><li>11 questions </li></ul></ul><ul><ul><ul><li>2 open-ended </li></ul></ul></ul><ul><ul><ul><li>10 fixed </li></ul></ul></ul><ul><ul><ul><ul><li>3 interval scale </li></ul></ul></ul></ul><ul><ul><ul><ul><li>7 nominal scale </li></ul></ul></ul></ul><ul><ul><ul><li>One has two parts </li></ul></ul></ul>
  20. 20. FINDINGS
  21. 21. FINDINGS
  22. 22. FINDINGS What part, service, and product of your management would you like to improve?
  23. 23. FINDINGS Importance rank of restaurant aspects for customers
  24. 24. FINDINGS
  25. 25. FINDINGS
  26. 26. CONCLUSIONS <ul><li>Owners: </li></ul><ul><ul><li>Useful feedbacks </li></ul></ul><ul><ul><li>Waiters </li></ul></ul><ul><ul><li>Improvement, modification </li></ul></ul>
  27. 27. CONCLUSIONS <ul><li>Owners: </li></ul><ul><ul><li>Useful feedbacks </li></ul></ul><ul><ul><li>Waiters </li></ul></ul><ul><ul><li>Improvement, modification </li></ul></ul><ul><li>Customers: </li></ul><ul><ul><li>Menu </li></ul></ul><ul><ul><li>Questions to Waiters </li></ul></ul><ul><ul><li>Wrong order </li></ul></ul><ul><ul><li>Fun </li></ul></ul>
  28. 28. RECOMMENDATIONS <ul><li>Mid-segment, luxurious places </li></ul><ul><li>Feedback </li></ul><ul><li>Advertisement </li></ul><ul><li>Food Service </li></ul>
  29. 29. THANK YOU! <ul><li>ANY QUESTIONS? </li></ul>

×