121203DO IT WITH DROOG

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121203DO IT WITH DROOG

  1. 1. Design Strategy 2012 -Do it with droog- Yusuke Tominaka Keio University Hiroya Tanaka Lab
  2. 2. Downloadable Design• started by droog and waag society• original idea of the project is to create various object from flat pack design• to build a platform
  3. 3. Design for Download by droog
  4. 4. Downloadable Design• to eliminate some of the many steps between design and production• to cut down the need for transportation• to cut down the need for stock• to provide an access to design
  5. 5. Downloadable Design• varieties of products• individual need• A form of co-creation
  6. 6. How designers make money• to consider what they would offer for free and what they could offer added fee• to think about different stage, different levels or different services• to create a need for their services
  7. 7. Blueprint at Droog New York
  8. 8. How people are involved in design process• It is difficult for end users to participate in every design process• Designers should offer a platform to help end users customize design
  9. 9. Do Scratch by Martí Guixé
  10. 10. Sculpture Me Point by Martí Guixé
  11. 11. Digital platform for co- creation• to help designers work with other designers• to work about “upcycling” dead stock from producers
  12. 12. Rag Chair by Tejo Remy
  13. 13. Alternative system to mass production• to fix the ecological and economic problems• to be based on local condition, how people live and work
  14. 14. Droog al Arab
  15. 15. Downloadable Design• to innovate the designers, upcycle dead stock, work within the local context to solve problems globalization has• to create a renewed sense of community
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