Intro To Web Analytics
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Intro To Web Analytics

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A very high-level overview of Web analytics. What it is, what's involved, and qualities required of a Web analyst.

A very high-level overview of Web analytics. What it is, what's involved, and qualities required of a Web analyst.

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Intro To Web Analytics Presentation Transcript

  • 1. Intro to Web Analytics
    Presented at BarCamp Singapore 5
    by Balasingam-Chow Yu Hui@yuhui
  • 2. Web analyst – 4 years
    Hands-on experience at a digital agency
    I’d like to think that I’ve learned something along the way!
    What makes me qualified to speak?
  • 3. Google Analytics how-to
    Search Engine Optimisation
    Nothing detailed at all
    What this is not about
  • 4. What is Web analytics?
    Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
    Wikipedia
  • 5. Cycle of Web analytics
    Data
    “Evidence doesn’t lie”
  • 6. 2 kinds of data
  • 7. Putting data in perspective
  • 8. Words you’ll hear
    Engagement
    KPI
    Testing
    Metrics
    Conversion
    Dashboard
  • 9. Warning!
  • 10. Wanna be a Web analyst?
    I want you!
  • 11. Web Analytics Demystified – free contenthttp://www.webanalyticsdemystified.com/content/index.asp
    AvinashKaushikhttp://www.kaushik.net/avinash/
    Useful Resources
  • 12. Email marketing
    Web 2.0 tracking
    Multichannel marketing
    What’s next?
  • 13. Questions?
    Email: yuhuibc@gmail.com
    Blog: yuhuibc.blogspot.com
    Twitter: yuhui
    Facebook: yuhui
  • 14. Now accepting job applications!