Smart unveils new logoLeading wireless services provider, Smart Communications, Inc. has unveiled its new logowhich reflec...
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  1. 1. Smart unveils new logoLeading wireless services provider, Smart Communications, Inc. has unveiled its new logowhich reflects the evolving digital lifestyle of Filipinos.Smart’s corporate name is rendered in a more youthful blue and its signature rays have morphedinto eight dots in various vibrant colors, to reflect the freedom and empowerment that Smartsbroader range of products and services make possible.“Our new look is an exciting metaphor of our business. From providing traditional telcoservices, Smart is evolving into a webtelco--offering Filipinos integrated access to call, text,mobile internet, wireless broadband, social networking and mobile commerce services,” saidOrlando B. Vea, Chief Wireless Advisor.In recent months there have been dramatic changes in the usage patterns of mobile users. FromFebruary to August of this year, smartphone use within the Smart network has doubled while useof mobile broadband services, such asSmart Bro, has risen nearly six-fold.Smarter devices, too, are enjoying increased uptake in the local market. LastMay, Smart recorded a doubling of the total number of Android devices running on its networkwhich is consistent with the worldwide trend.To date, Google’s mobile OS is reported to be enjoying a worldwide activation rate of 1 milliondevices daily.Increasingly, social media is going mobile. For example, nearly half of all tweets on the micro-blogging site Twitter are now being sent via mobile devices.Already the texting capital of the world, the Philippines has also acquired the title of socialnetworking capital of the world. According to analytics firm Comscore, more than 90% ofFilipino Netizens visit Facebook frequently, the highest social media penetration rate in theworld.“This evolution is providing Filipinos with a richer communication experience and a lifestyle ofgreater freedom and empowerment,” Vea added.The new Smart logo was unveiled at the Black Eyed Peas concert on October 25, togetherwith Smart’s new jingle composed by Black Eyed Peas’ Filipino member, is the fourth version of Smart logo since the companys beginnings in 1993. The first updatecame in 1999, following Smart’s shift to GSM. The logo was further tweaked over the years, asthe company marked various technology milestones.This year, Smart has launched a variety of mobile offers that underscore Smart’ shift in thebusiness, including the much-awaited Netphone, the worlds first smartphone backed by anoperator-managed platform.