Locally, Mobile Life was limited to MMA only, with a total of N=575 interviews conducted among MF 16-60 years old from ABCDE homes.
A couple of fun facts about mobile phones in the Metro Manila.
… implications? Since everybody is on track in getting one handset manufacturers must ensure variety and competitiveness in what they will offer in the future.
Significance? If I were the network provider I will target to have the lion’s share of SIM cards amongst this group.
… represents the proportion of personal messages sent via mobile phones. Which perhaps explains why social networking brands are becoming more aggressive in using the mobile phone as a platform for their members to launch personal messages from.
These days Php860.00 can buy you….
Yet it is also the average amount that consumers are willing to pay more for their next mobile phone purchase. Translation: there is a need to upgrade among us.
31 is not only NBA hall of famer Reggie Miller’s number…
… couple this with the finding that only 7% of them currently own a touchscreen phone, what we have here is an indication of a significant transition in handset preferences.
Mobile Usage Behavior Study of Metro Manila
Metro Manila 2011
TNS Mobile Life: Now into its sixth year <ul><li>Regions covered: </li></ul><ul><li>North America: USA, Canada </li></ul><ul><li>Europe: UK, France, Germany, Spain, Italy, Netherlands, Sweden, Russia </li></ul><ul><li>Developed Asia: Australia, Hong Kong, Japan, South Korea, Malaysia, New Zealand, Singapore, Taiwan </li></ul><ul><li>China: China only </li></ul><ul><li>India: India only </li></ul><ul><li>Emerging Asia: Indonesia, Pakistan, Metro Manila, Thailand, Vietnam </li></ul><ul><li>Latin America: Argentina, Brazil, Chile, Guatemala & Cost Rica, Mexico </li></ul><ul><li>Middle-East & North Africa: Morocco , Saudi Arabia, UAE </li></ul><ul><li>Sub-Saharan Africa: Benin , Cameroon , Ghana , Kenya, Nigeria, Senegal , South Africa, Tanzania , Uganda </li></ul>
Metro Manila Coverage: N=500 Face to Face interviews were conducted Focused on MMA since it is the center of mobile internet activity in the country ( 19 % NCR vs 5 % TP)
Multiple SIM ownership slightly higher compared to the rest of Emerging Asia Multiple SIM Ownership – Metro Manila Source: GTI 2011 Mobile Life Location Gender Age Group Global Tier 2 Emerging Emerging Asia Metro Manila Male Female 16-21 22-30 31-40 41-50 51-60
Although 73 % of personal messages are sent through mobile phones …
% of current mobile phone- owning Filipinos who intend to buy a touchscreen phone during their next purchase…
… this is significant considering that only 7 % of them currently own a touchscreen phone
<ul><li>Mobile phones have gone beyond simply texting, it has become more versatile </li></ul><ul><li>Using the phone for personal entertainment, specifically taking and sharing videos, is higher than Global </li></ul><ul><li>Social networking is pushing use of mobile internet </li></ul><ul><li>Handset manufacturers need to ensure that entertainment offers are available and easy to access. </li></ul>KEY TAKEAWAYS