Locally, Mobile Life was limited to MMA only, with a total of N=575 interviews conducted among MF 16-60 years old from ABCDE homes.
A couple of fun facts about mobile phones in the Metro Manila.
… implications? Since everybody is on track in getting one handset manufacturers must ensure variety and competitiveness in what they will offer in the future.
Significance? If I were the network provider I will target to have the lion’s share of SIM cards amongst this group.
… represents the proportion of personal messages sent via mobile phones. Which perhaps explains why social networking brands are becoming more aggressive in using the mobile phone as a platform for their members to launch personal messages from.
These days Php860.00 can buy you….
Yet it is also the average amount that consumers are willing to pay more for their next mobile phone purchase. Translation: there is a need to upgrade among us.
31 is not only NBA hall of famer Reggie Miller’s number…
… couple this with the finding that only 7% of them currently own a touchscreen phone, what we have here is an indication of a significant transition in handset preferences.
Multiple SIM ownership slightly higher compared to the rest of Emerging Asia Multiple SIM Ownership – Metro Manila Source: GTI 2011 Mobile Life Location Gender Age Group Global Tier 2 Emerging Emerging Asia Metro Manila Male Female 16-21 22-30 31-40 41-50 51-60
Although 73 % of personal messages are sent through mobile phones …