Mobile Usage Behavior Study of Metro Manila

4,336
-1

Published on

Mobile Usage Behavior Study of Metro Manila

Published in: Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,336
On Slideshare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
110
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide
  • Locally, Mobile Life was limited to MMA only, with a total of N=575 interviews conducted among MF 16-60 years old from ABCDE homes.
  • A couple of fun facts about mobile phones in the Metro Manila.
  • … implications? Since everybody is on track in getting one handset manufacturers must ensure variety and competitiveness in what they will offer in the future.
  • Significance? If I were the network provider I will target to have the lion’s share of SIM cards amongst this group.
  • … represents the proportion of personal messages sent via mobile phones. Which perhaps explains why social networking brands are becoming more aggressive in using the mobile phone as a platform for their members to launch personal messages from.
  • These days Php860.00 can buy you….
  • Yet it is also the average amount that consumers are willing to pay more for their next mobile phone purchase. Translation: there is a need to upgrade among us.
  • 31 is not only NBA hall of famer Reggie Miller’s number…
  • … couple this with the finding that only 7% of them currently own a touchscreen phone, what we have here is an indication of a significant transition in handset preferences.
  • Mobile Usage Behavior Study of Metro Manila

    1. 1. Metro Manila 2011
    2. 2. TNS Mobile Life: Now into its sixth year <ul><li>Regions covered: </li></ul><ul><li>North America: USA, Canada </li></ul><ul><li>Europe: UK, France, Germany, Spain, Italy, Netherlands, Sweden, Russia </li></ul><ul><li>Developed Asia: Australia, Hong Kong, Japan, South Korea, Malaysia, New Zealand, Singapore, Taiwan </li></ul><ul><li>China: China only </li></ul><ul><li>India: India only </li></ul><ul><li>Emerging Asia: Indonesia, Pakistan, Metro Manila, Thailand, Vietnam </li></ul><ul><li>Latin America: Argentina, Brazil, Chile, Guatemala & Cost Rica, Mexico </li></ul><ul><li>Middle-East & North Africa: Morocco , Saudi Arabia, UAE </li></ul><ul><li>Sub-Saharan Africa: Benin , Cameroon , Ghana , Kenya, Nigeria, Senegal , South Africa, Tanzania , Uganda </li></ul>
    3. 3. Metro Manila Coverage: N=500 Face to Face interviews were conducted Focused on MMA since it is the center of mobile internet activity in the country ( 19 % NCR vs 5 % TP)
    4. 5. 81 % own a Mobile Phone…
    5. 6. … and 21 % own more than one SIM?
    6. 7. Multiple SIM ownership slightly higher compared to the rest of Emerging Asia Multiple SIM Ownership – Metro Manila Source: GTI 2011 Mobile Life Location Gender Age Group Global Tier 2 Emerging Emerging Asia Metro Manila Male Female 16-21 22-30 31-40 41-50 51-60
    7. 8. Although 73 % of personal messages are sent through mobile phones …
    8. 9. … the mobile phone actually offers more
    9. 10. It is the preferred device for managing schedules and personal entertainment Preferred Devices for Activities – Metro Manila Source: GTI 2011 Mobile Life
    10. 11. Versatility of the mobile phone is on display during late afternoon and late evening Most popular usage occasions (amongst users of each feature) – Metro Manila Source: GTI 2011 Mobile Life
    11. 12. SMS, calendar, and camera features gain higher relevance locally Feature Usage – Metro Manila Source: GTI 2011 Mobile Life Metro Manila
    12. 13. What’s the most popular handset in the country today?
    13. 14. 70 % currently own a Nokia handset, making it the most popular
    14. 15. Global handset share over time However, Sony Ericsson and Samsung have gained momentum over the past 12 months Handset Share – Metro Manila Source: GTI 2011 Mobile Life
    15. 16. What do consumers look for in a mobile phone handset?
    16. 17. Apart from SMS, making entertainment easier also drives handset choice Drivers of Handset Decision Making – Metro Manila Source: GTI 2011 Mobile Life Metro Manila
    17. 18. Digital information gaining ground as a purchase influencer Sources of Information Consulted Prior to Handset Purchase – Metro Manila Source: GTI 2011 Mobile Life Metro Manila
    18. 19. What about social networking on mobile?
    19. 20. Internet Sites Visited – Metro Manila Source: GTI 2011 Mobile Life Social networking sites have shown dramatic growth in the past 12 months
    20. 21. Usage and Demand for Social Networking Services – Metro Manila Source: GTI 2011 Mobile Life Social networkers are keen on checking location, playing games, uploading photos and videos
    21. 22. What about future purchase behavior?
    22. 23. 860.00 Php
    23. 24. The average amount Filipino consumers are willing to pay more for their next mobile phone purchase
    24. 25. 31 %
    25. 26. % of current mobile phone- owning Filipinos who intend to buy a touchscreen phone during their next purchase…
    26. 27. … this is significant considering that only 7 % of them currently own a touchscreen phone
    27. 28. <ul><li>Mobile phones have gone beyond simply texting, it has become more versatile </li></ul><ul><li>Using the phone for personal entertainment, specifically taking and sharing videos, is higher than Global </li></ul><ul><li>Social networking is pushing use of mobile internet </li></ul><ul><li>Handset manufacturers need to ensure that entertainment offers are available and easy to access. </li></ul>KEY TAKEAWAYS
    28. 29. Metro Manila 2011

    ×