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Leveraging New Media
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Leveraging New Media

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Getting Old-Fashioned Buzz …

Getting Old-Fashioned Buzz
with New Media

Published in: Technology, News & Politics

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  • 1. Leveraging New Media Tools
  • 2. Leveraging New Media Tools Traditional Media vs. Alternative Media Immediacy and Reach Geographic vs. Psychographic Cost and Productivity Individual vs. Social crowdsourcing
  • 3. Leveraging New Media Tools Create an Online Presence
  • 4. Leveraging New Media Tools Blogs Blogger, TypePad (Friendster Blogs), MovableType, Vox, Multiply, LiveJournal, WordPress, Drupal, Expression Engine, Pownce, Twittr, Jaiku…
  • 5. Leveraging New Media Tools Social News Digg Effect Digg, NewsVine, Reddit, Netscape, Sphinn, Truemors
  • 6. Leveraging New Media Tools Analytics Google Analytics, SiteMeter, StatsCounter, MeasureMap, Reinvegorate, 103Bees, CrazyEgg
  • 7. Leveraging New Media Tools Content Delivery
  • 8. Leveraging New Media Tools Web Office Productivity Google Apps, Zoho, Jotspot Live, Whiteboard, Chalk
  • 9. Leveraging New Media Tools Personalized Startpages Netvibes, PageFlakes, Protopage, Live, Google Homepage, My Yahoo!
  • 10. Leveraging New Media Tools Networking
  • 11. Leveraging New Media Tools Generate Buzz thru Viral Marketing
  • 12. Leveraging New Media Tools Goals and Strategies - reach your target audience via the preferred platform - user engagement - influence and/or encourage action - build a network or community - evolving possibilities
  • 13. Leveraging New Media Tools Viral marketing used to be a nice to have, now it’s essential. Word of Net is far faster than Word of Mouth - Michael Tanne (Wink) Abe Olandres www.yugatech.com abeolandres@gmail.com