Leveraging Social Media Tools
Traditional Media  vs.  Alternative Media Immediacy  and  Reach Geographic  vs.  Psychographic Cost  and  Productivity Ind...
Create an Online Presence Leveraging Social Media Tools
Social Networking www.stumbleupon.com Leveraging Social Media Tools
Social Networking www.facebook.com Leveraging Social Media Tools
Social Networking www.orkut.com Leveraging Social Media Tools
Social Networking www.myspace.com Leveraging Social Media Tools
Networking www.linkedin.com Leveraging Social Media Tools
Micro-Blogs www.plurk.com Leveraging Social Media Tools
www.twitter.com Micro-Blogs Leveraging Social Media Tools
Social News and Bookmarking Digg Effect www.digg.com Leveraging Social Media Tools
Goals and Strategies - reach your target audience via the preferred platform - user engagement - influence and/or encourag...
Viral marketing used to be a nice to have, now it’s essential.  Word of Net is far faster than Word of Mouth  - Michael Ta...
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Lesson 11: Social Media And Networking

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Leveraging Social Media Sites

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Lesson 11: Social Media And Networking

  1. 1. Leveraging Social Media Tools
  2. 2. Traditional Media vs. Alternative Media Immediacy and Reach Geographic vs. Psychographic Cost and Productivity Individual vs. Social crowdsourcing Leveraging Social Media Tools
  3. 3. Create an Online Presence Leveraging Social Media Tools
  4. 4. Social Networking www.stumbleupon.com Leveraging Social Media Tools
  5. 5. Social Networking www.facebook.com Leveraging Social Media Tools
  6. 6. Social Networking www.orkut.com Leveraging Social Media Tools
  7. 7. Social Networking www.myspace.com Leveraging Social Media Tools
  8. 8. Networking www.linkedin.com Leveraging Social Media Tools
  9. 9. Micro-Blogs www.plurk.com Leveraging Social Media Tools
  10. 10. www.twitter.com Micro-Blogs Leveraging Social Media Tools
  11. 11. Social News and Bookmarking Digg Effect www.digg.com Leveraging Social Media Tools
  12. 12. Goals and Strategies - reach your target audience via the preferred platform - user engagement - influence and/or encourage action - build a network or community - evolving possibilities Leveraging Social Media Tools
  13. 13. Viral marketing used to be a nice to have, now it’s essential. Word of Net is far faster than Word of Mouth - Michael Tanne (Wink) Leveraging Social Media Tools

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