Leveraging Social Media Tools

Traditional Media vs. Alternative Media Immediacy and Reach Geographic vs. Psychographic Cost and Productivity Individual vs. Social crowdsourcing Leveraging Social Media Tools

Create an Online Presence Leveraging Social Media Tools

Social Networking www.stumbleupon.com Leveraging Social Media Tools

Social Networking www.facebook.com Leveraging Social Media Tools

Social Networking www.orkut.com Leveraging Social Media Tools

Social Networking www.myspace.com Leveraging Social Media Tools

Networking www.linkedin.com Leveraging Social Media Tools

Micro-Blogs www.plurk.com Leveraging Social Media Tools

www.twitter.com Micro-Blogs Leveraging Social Media Tools

Social News and Bookmarking Digg Effect www.digg.com Leveraging Social Media Tools

Goals and Strategies - reach your target audience via the preferred platform - user engagement - influence and/or encourage action - build a network or community - evolving possibilities Leveraging Social Media Tools

Viral marketing used to be a nice to have, now it’s essential. Word of Net is far faster than Word of Mouth - Michael Tanne (Wink) Leveraging Social Media Tools