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YUDU iPad and iPhone apps for the travel industry - Presentation
 

YUDU iPad and iPhone apps for the travel industry - Presentation

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Presentation made by YUDU CEO Richard Stephenson highlighting the benefits travel companies can receive from a YUDU developed iPad or iPhone app. The Presentation was made in February 2011 at the ...

Presentation made by YUDU CEO Richard Stephenson highlighting the benefits travel companies can receive from a YUDU developed iPad or iPhone app. The Presentation was made in February 2011 at the Travel Technology Show London.

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    YUDU iPad and iPhone apps for the travel industry - Presentation YUDU iPad and iPhone apps for the travel industry - Presentation Presentation Transcript

    • Marketing channels using BrandedYUDU iPad and iPhone Apps for the Travel industry Travel Technology Show London Feb 2011
    • I will address the following questions: Why should travel and holiday businesses be on the iPad? What evidence is there that customers are buying from the iPad? What number of App downloads might I reasonably expect? What evidence has YUDU gathered to date Why an App, why not just access the website through a browser? What features are available & makes the YUDU system special? What about Android and all the other Pads?
    • About YUDU Media Digital publishing specialists for web, iPad & iPhone formed in 2003 2006/7 investment to develop self-publishing cloud computing system. System publishes up to 1200 publications/day 2010 investment in iPad App software tools: over 60 iPad & iPhone apps live. Winner of 12 technology and service awards over the past 2 years Top 50 Fastest Growing Tech Companies in UK & Top 500 in EMEA YUDU.com Top 7.5k sites in world Alexa ranking (top 5k US, top 1k UK) 70k Self Publishing accounts, 1.9m publications.
    • Selected YUDU Customers & Apps
    • Why should you be on the iPad? Downloads by Category iOS4 - Top 8700006000050000 Games40000 Books30000 Ent Education20000 Lifestyle10000 Utilities 0 Travel Music Source: MOBCLIX 1Year analysis
    • Why should you be on the iPad?Compared to iPhone users, iPad users: Engage with their Apps 3 times longer with their iPad equivalents. Enjoy 5x higher ECPM (effective cost per thousand) Get 10.7x higher click through rates of rich media video ads than on the iPhone Source: Mobclix information from their installed base.
    • Why should you be on the iPad? Forecast Sales of devices 2011 Millions of Units 150375 Desktop Laptops 200 Netbooks Tablets 50 40 SmartPhones Source: Deloittes Touche Tomatsu Ltd 2010
    • What evidence is there that customers are buying from the iPad? Typical Mobile Traffic Report form Retail Site 10.3 iPad 45.5 iPhone iPod Touch Android 33.1 BB Torch BB Onyx Samsung Other Mob Source: Site Catalyst via Forrester Research
    • What makes the YUDU system special?Container architectureYUDU proven software, your branding.Cloud based self publishingDelivery - Global Content Delivery networkRich media and specialized featuresPackage with Web BrochuresUnique Features
    • Step 1: YUDU Creates & Publishes to the App store
    • Step 2: Readers Download the Apps and you can add free content at will
    • Step 3: YUDU Servers Manage and collect data
    • Step 4: Publish new Brochures to the App: Login, Upload, Enhance & Publish
    • What number of installed Apps might I reasonably expect?Niche Branded Travel Apps 2500 first week, 200 a day. In 6 months installed base 20,000Large Brand Travel Apps 7500 first week, 500 a day thereafter In 6 months installed base 45,000 iPad owners have higher disposable income and therefore attractive to the Travel industry.
    • Profile of App Downloads of a Strong Brand from launch GOOD Brand Travel APP. LARGE INITIAL PEEK GOOD BUILD AFTER CHRISTMAS Note: the weekend spike in downloading.
    • YUDU Special Features Data CaptureBuilding an email database of thousands is a powerful marketing tool.
    • YUDU Special Features Multiple Brochures in App Branded. Users know what Is available for download from the servers. Editions can be cleared from the device and re-downloaded from the cloud to save device memory. Push notifications alert the user To new catalogues.Push notifications alert the reader to new catalogues.
    • YUDU Special Features Search in Brochure Text predicts as you type, Highlights search term in the text.
    • YUDU Special Features Page Sharing by email Nielson Survey shows the influence of friends.
    • Special Features Triggers for Videos & Slide shows Trigger Buttons for Video content and Hi-Rez Slideshows technology to produce Hi-Rez pictures.
    • Why an YUDU App, why not just access the website through a browser?Building a captive readershipData collectionPushing offers and new brochuresInterfacing with gestures & the touch featuresEmailing pages for trusted approvalQuality of images & Video and extending the experienceIn-leaving the brochure.
    • What about Android and all the other Pads? Motorola Xoom coming in April in USA First serious Andriod Samsung Galaxy Pad HP Palm operating system Dell Q3 offering Blackberry Playbook, dual core device Overall YUDU Strategy is UBIQUITY
    • Finally Top Tips for a Successful App Content is key. It is a web experience, use it: Video, slideshows, audio. Large click to buy buttons to open the in-App web browser Plan and carry out app marketing PR, review sites, social media, print ads, short burst campaigns to give initial momentum. (Current Apple algorithm = 3 day download growth) It is a circular process: Plan for regular upgrading and improvement based on user feedback and analysis of the reading stats. Talk to us about your plans. We know what works!
    • Questions? Or come and talk to us on our stand: Stand A31YUDU Mediawww.yudupro.comemail: ipad@yudu.comTel UK: +44 (0) 870 760 9258Tel US: +1 888 FOR YUDU
    • Some Apps from YUDU