Marketing as an ISTP: How Understanding Your Personality Type Makes You a Better Marketer

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Introverts can be first-rate marketers, if they close their ears to conventional marketing advice and instead pay attention to their own personality strengths and preferences. This presentation explains how introverts who are ISTP in the Myers-Briggs system can best market themselves without a personality transplant.

Author Marcia Yudkin is a marketing expert who champions the abilities, talents and dignity of introverts. Learn more at http://www.yudkin.com/introverts.htm - and check out her Udemy course, Marketing for Introverts, at http://tinyurl.com/udmbti .

Published in: Marketing, Technology, Education
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Marketing as an ISTP: How Understanding Your Personality Type Makes You a Better Marketer

  1. 1. Introvert Marketing Strengths: ISTP by Marcia Yudkin Learn more at tinyurl.com/udmbti
  2. 2. Contrary to stereotypes, introverts can make excellent marketers. Gain insight into your natural strengths, talents and preferences by knowing your Myers-Briggs personality type and working with it, not against it, when reaching out to potential customers.
  3. 3. ISTP: Sensing, Thinking, Perceiving Introvert If you're an ISTP, you are a hands-on, self- directed person who is observant, quiet, practical and perhaps mechanically inclined.
  4. 4. ISTP Keys to success: - Hands-on - Coolheadedness ISTP Challenges from: - Routine - Pointless effort - Rigid planning
  5. 5. Famous ISTPs Amelia Earhart Goldie Hawn Meg Ryan Angelina Jolie
  6. 6. More Famous ISTPs Ernest Hemingway Bruce Lee Michael Jordan Clint Eastwood Humphrey Bogart Brad Pitt Frank Zappa
  7. 7. Recommended Marketing Methods for ISTPs - Videos of you in action - Live demos - Become a legend - Win contests/challenges - Intriguing business card - Referrals
  8. 8. Learn more about marketing in tune with your introverted personality in Marcia Yudkin’s video-on-demand course, Marketing for Introverts: http://tinyurl.com/udmbti

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