Marketing as an ISTJ: How Understanding Your Personality Type Makes You a Better Marketer

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Introverts can be superlative marketers, if they close their ears to conventional marketing advice and instead pay attention to their own personality strengths and preferences. This presentation explains how introverts who are ISTJ in the Myers-Briggs system can best market themselves without a personality transplant.

Author Marcia Yudkin is a marketing expert who champions the abilities, talents and dignity of introverts. Learn more at http://www.yudkin.com/introverts.htm or sign up for her video course, Marketing for Introverts, at http://tinyurl.com/udmbti .

Published in: Marketing, Technology, Business
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Marketing as an ISTJ: How Understanding Your Personality Type Makes You a Better Marketer

  1. 1. Introvert Marketing Strengths: ISTJ by Marcia Yudkin Learn more at tinyurl.com/udmbti
  2. 2. Contrary to stereotypes, introverts can make excellent marketers. Gain insight into your natural strengths, talents and preferences by knowing your Myers-Briggs personality type and working with it, not against it, when reaching out to potential customers.
  3. 3. ISTJ: Sensing, Thinking, Judging Introvert ISTJs are quiet, serious, realistic, thorough and respectful of tradition.
  4. 4. ISTJ Keys to success: - Creating order - Perseverance - Realism ISTJ Challenges from: - Overvolunteering - Worry
  5. 5. Famous ISTJs George Washington George H.W. Bush Henry Ford Warren Buffett Prince Charles Kirk Douglas
  6. 6. More Famous ISTJs Queen Elizabeth II Queen Rania of Jordan Condoleeza Rice
  7. 7. Recommended Marketing Methods for ISTJs - Blog - Newsletter - Leadership position - Media interviews - Gather/publicize data - Follow a marketing plan
  8. 8. Learn more about marketing in tune with your introverted personality in Marcia Yudkin’s video-on-demand course, Marketing for Introverts: http://tinyurl.com/udmbti

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