Konvergensi Media

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Konvergensi Media

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  • As the European Commission’s (1997, p. ii) Green Paper plainly stated, ‘‘It is about services and new ways of doing business ofinteracting with society.’’
  • Konvergensi Media

    1. 1. Yudha P SunandarFakultas Ilmu Komunkasi (FIKOM)Universitas Padjadjaran Bandung 27 Oktober 2011
    2. 2. Nama : Yudha P SunandarYM : yudha.spizaBlog : myudhaps.wordpress.comAktivitas Blogger & Praktisi Citizen Journalism Freelance Journalist, Writer & Editor Asisten Manajer bidang Media Divisi Pengkajian dan Penerbitan (DPP) Salman ITB Pemimpin Redaksi SalmanITB.com General Manager Salman Radio Co-Founder AgendaBandung.com Co-Founder Bolamu.com Pengurus Masyarakat Mandiri Informasi (MMI)
    3. 3. Konsep Konvergensi• “Konvergensi Digital” merujuk pada perubahan yang mendalam dalam struktur media karena munculnya teknologi digital sebagai metode dominan untuk menghadirkan (representing), menyimpan (storing), dan mengkomunikasikan (communicating) informasi.• Di masa lalu, teknologi informasi dan komunikasi tersegmentasi ke dalam ekonomi dan sistem teknik yang terpisah dengan kemampuan minimal untuk interoperabilitas. The Center for Convergence and Emerging Network Tecnologies (CCENT) was born as the merger between the Center for Emerging Network Technologies (CENT) and the Convergence Center of Syracuse University’s School of Information Studies. The merger took place in 2009.
    4. 4. • Konvergensi Digital didefinisikan sebagai ‘beralihnya hampir semua media dan informasi ke dalam format, penyimpanan, dan transfer elektronik’ (Herman and McChesney, 1997:107).• Dengan kata lain, konvergensi digital merupakan pengembangan teknologi yang mengurangi komunikasi ke dalam format digital.• Contoh informasi yang dapat dikonvergensikan adalah suara (voice), teks, video, gambar, dan bunyi (sound).
    5. 5. Timeline• Narrative – antiquity • Printing - 15th c. broadcast sound broadcast text and engraved 2D images - woodcuts Illustrated narrative - antiquity ( from unlimited mass production approx 20,000 BC ) broadcast 2D books, newspapers images ideograms, cave paintings - Printing and Photography - late 19th hieroglyphics - Chinese script c. broadcast text and 2D images books, newspapers using halftone Written narrative - antiquity ( from process approx 3,000 BC ) broadcast text alphabets, Latin - Greek - Arabic Telegraphy - 1809 narrowcast text Written and illustrated narrative - Middle Ages broadcast text and hand Telephony - 1876 drawn 2D images limited mass narrowcast sound production illustrated manuscripts Facsimile - 1839 narrowcast text and 2D images
    6. 6. Timeline• Radio - 1906 • Computing, Telephony and Radio - broadcast sound mid/late 1990s narrowcast 2D text, images and Television - 1923 sound broadcast sound, text and 2D images Multimedia Phase 3 - Browser Software 2.0 and 3.0 Computing - 1970s to 1980s broadcast text - word processing Computing, Telephony, Radio and broadcast text and 2D images - desk Television - late 1990s top publishing narrowcast 2D text, images, sound broadcast text, 2D images and sound and moving images Multimedia Phase 1 - CDROM Multimedia Phase 4 - Browser Software 4.0 Computing and Telephony - early/mid 1990s add...true Interactivity and Virtual narrowcast text - eMail Reality - 2000+ narrowcast text and 2D images narrowcast VR/3D text, images, Multimedia Phase 2 - Browser sound and moving images Software 1.0 Multimedia Phase 5 - Browser Software 5.0
    7. 7. Konvergensi - Mediamorfosis• Munculnya komunikasi digital pada akhir abad 20 memungkinkan organisasi media (atau individu) untuk mengantarkan materi teks, audio, dan video pada koneksi kabel, wireless, atau fiber- optic yang sama.• Pada saat yang sama, hal ini menginspirasi sebuah organisasi media untuk mengeksplorasi pengiriman multimedia informasi.• Konvervensi digital media berita ini disebut Mediamorphosis oleh Roger Fidler pada bukunya tahun 1997.
    8. 8. Model* Konvergensi Ekonomi - Media Use -Content DiversityKonvergensi Dampak Teknologi Konververgensi - Newsroom Practice - Curriculum Regulasi DENNIS, EVERETTE E. (2003) ‘‘Prospects for a Big Idea*/is there a future for convergence?’’, International Journal on Media Management 5, pp. 7/11.
    9. 9. Tiras Media Cetak Turun Sejak 20049 big cities, all people age 10+, in % Source : Nielsen Media Index 2004-2008 Chart Title 35 30 29 28 28 26 25 25 24 24 24 24 23 23 23 23 23 22 22 22 21 20 20 20 19 18 18 18 18 17 17 17 17 17 17 17 17 All NPP 16 16 16 15 15 15 15 15 All MGZ 13 13 All TBL 10 5 0 14
    10. 10. Penetrasi Internet di Indonesia9 big cities, all people age 10+, in % Source : Nielsen Media Index 2004-2008 Chart Title 16 14 14 14 14 13 13 13 13 13 12 12 12 12 12 12 12 12 12 11 11 11 11 11 11 10 10 9 9 9 8 8 8 8 8 8 CINEMA INTERNET 6 4 2 0 04Q4 05Q1 05Q2 05Q3 05Q4 06Q1 06Q2 06Q3 06Q4 07Q1 07Q2 07Q3 07Q4 08Q1 08Q2 08Q3 15
    11. 11. Consumption of traditional media will keep declining The time of dramatic shift is now Tipping Media consumption average hours per week point 100 90 Games 80 Digital radio 70 60 Mobile Outdoor Digital TV 50 40 Cinema 30 Analogue radio Analogue TV 20 Internet 10 Print 0 1920 1940 1960 1980 2000 2020Source: ISOBAR, Western Europe, USA, Japan – Harley Prayudha
    12. 12. Multi-Platform • Newsroom 4.0 Newsroom • Newsroom 3.0Audiens Multi-Product Newsroom • Newsroom 2.0Oriented (CrossMedia) Product Single Product • Newsroom 1.0 Oriented Editorial
    13. 13. MediaJournalism Sosial ICT Media
    14. 14. Mobile Number: 081573013026Facebook: facebook.com/yudhaps Email: yudha.spiza@gmail.com

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