S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.1© 2013 NUS. The contents contained in this document may not be reproduced i...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.2Video: Reinventing Relationships withSocial Businesshttp://www.youtube.com/...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.3Why does this matterto you as a BA?
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.4
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.5So many BAs. How do you stand out from the pack?
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.6More and more companies will beembarking on Social Business projectsSource:...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.7There’s an increasing demand forBusiness Analyst for Social MediaSource: ht...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.8Market size for Social Business:$4.6 billion worldwide by 2014Source: http:...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.9Business Use of Social Media
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.10The top 5 social media sitesSource: http://www.go-gulf.com
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.11
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.12Social Media Landscape 2012Source: http://www.fredcavazza.net/2012/02/22/s...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.13Social Media Landscape 2012 Publishing, with■ blog engines (WordPress, Bl...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.14Social Media Landscape 2012 Networking, with■ personal social networks (N...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.15Top 10 uses of Social Business in EnterprisesSource: McKinsey Global Insti...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.16Facebook Apps
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.17Why Facebook AppsSource: http://www.phillipjenkins.co.uk/2012/09/which-soc...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.18Source: http://socialevo.net
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.19Why Facebook AppsSource: http://www.socialbakers.com/facebook-statistics/s...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.20Examples ofFacebook Apps
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.21NLB – myLibrary on Facebook
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.22Facebook Bankinge.g. CommBank in Australiahttp://www.commbank.com.au/mobil...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.23Frank by OCBCFrank by OCBC
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.24Standard Chartered BankFacebook Campaign during Ramadanhttp://blog.aliveno...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.25OCBC Cycle Singapore 2013
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.26Citibank
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.27Resort World Sentosa
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.28Resort World Sentosa
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.29Watsons
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.30Summary
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.31Social media for business is not just Facebook and Facebook apps but also ...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.32Social Business is important, and it’snot going to go out of fashion.If yo...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.33NUS-ISS Course – “Social Media for Business” 2-day course Covers■ Custom...
S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.34 LinkedIn: http://www.linkedin.com/in/yuchenkuang Twitter: https://twitt...
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Business Use of Social Media and Impact to Business Analysts

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Presentation on "Social Media for Business" @ Business Analysts Networking Night organized by IIBA Chapter (Singapore) on April 11, 2013, Singapore.

Synopsis:

With the wide range of social media present today, organisations are increasingly finding effective ways to adopt them for business use – either externally, with customers, partners or internally with staff. IT projects will no longer just dealing with traditional transactional systems but will over time, incorporate elements of social media and collaboration in them. Far-sighted application vendors such as SalesForce.com realize this and have bought over/developed successful social media tools such as Radian6 and Chatter to incorporate into their business applications.

As a business analyst, it is no longer sufficient to know only about traditional transactional systems. There is a need to also understand how business can make use of social media and collaboration in business systems and the impact it has on the work of the business analysts. This talk will provide an overview of business uses of social media and provide some idea of the impact it will have on the work of business analysts.

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Business Use of Social Media and Impact to Business Analysts

  1. 1. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.1© 2013 NUS. The contents contained in this document may not be reproduced in any form or by any means,without the written permission of ISS, NUS other than for the purpose for which it has been supplied.Business Use of Social Mediaand Impact to BAApril 11, 2013Yu Chen KuangInstitute of Systems ScienceNational University of Singapore
  2. 2. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.2Video: Reinventing Relationships withSocial Businesshttp://www.youtube.com/watch?v=DjpIzFDZRyQ
  3. 3. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.3Why does this matterto you as a BA?
  4. 4. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.4
  5. 5. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.5So many BAs. How do you stand out from the pack?
  6. 6. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.6More and more companies will beembarking on Social Business projectsSource: http://sqmodernmedia.com/why-businesses-need-social-media-infographic/
  7. 7. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.7There’s an increasing demand forBusiness Analyst for Social MediaSource: http://www.qorvis.com/jobs/business-analystsocial-media-analyst
  8. 8. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.8Market size for Social Business:$4.6 billion worldwide by 2014Source: http://blog.getsatisfaction.com/2011/08/01/social-business/
  9. 9. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.9Business Use of Social Media
  10. 10. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.10The top 5 social media sitesSource: http://www.go-gulf.com
  11. 11. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.11
  12. 12. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.12Social Media Landscape 2012Source: http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/
  13. 13. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.13Social Media Landscape 2012 Publishing, with■ blog engines (WordPress, Blogger, Typepad, LiveJournal…)■ wiki platforms (Wikipedia, Wikia…)■ lifeblog services (Tumblr, Posterous…)■ social Q&A (Quora) Sharing, with dedicated online services for■ videos (YouTube, Dailymotion, Vimeo…)■ pictures (Flickr, Instagram…)■ links (Delicious, Digg…)■ products (Pinterest)■ music (Spotify…)■ documents (Slideshare, Scribd…) Playing, with■ major editors (Zynga, Playdom, Playfish, SGN, Popcap…)■ dedicated platforms (Hi5…)■ smaller but innovative editors (Digital Chocolate, Kobojo…)
  14. 14. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.14Social Media Landscape 2012 Networking, with■ personal social networks (Netlog, Tagged, MySpace, Badoo)■ professional social network (LinkedIn, Viadeo)■ former acquintences (MyYearBook, Classmates…) Buying, with■ customer intelligence platforms (Bazaarvoice, PowerReviews)■ purchase sharing (Polyvore, Blippy,…)■ recommendation (Hunch)■ social commerce offerings like Boosket Localization, with■ mobile applications (Foursquare, Path, Scvngr…)■ socialized city guides (Yelp, DisMoisOu…)■ upcoming events or venues (Plancast)
  15. 15. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.15Top 10 uses of Social Business in EnterprisesSource: McKinsey Global Institute, July 2012
  16. 16. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.16Facebook Apps
  17. 17. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.17Why Facebook AppsSource: http://www.phillipjenkins.co.uk/2012/09/which-social-networking-sites-should-i-target/
  18. 18. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.18Source: http://socialevo.net
  19. 19. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.19Why Facebook AppsSource: http://www.socialbakers.com/facebook-statistics/singapore
  20. 20. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.20Examples ofFacebook Apps
  21. 21. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.21NLB – myLibrary on Facebook
  22. 22. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.22Facebook Bankinge.g. CommBank in Australiahttp://www.commbank.com.au/mobile/commbank-kaching/kaching-for-facebook.html#kachingfbvideo
  23. 23. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.23Frank by OCBCFrank by OCBC
  24. 24. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.24Standard Chartered BankFacebook Campaign during Ramadanhttp://blog.alivenow.in/2011/02/video-standard-chartered-banks-facebook.html/
  25. 25. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.25OCBC Cycle Singapore 2013
  26. 26. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.26Citibank
  27. 27. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.27Resort World Sentosa
  28. 28. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.28Resort World Sentosa
  29. 29. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.29Watsons
  30. 30. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.30Summary
  31. 31. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.31Social media for business is not just Facebook and Facebook apps but also otherthings such as crowdsourcing, work collaboration as well as mixing socialfunctionality (such as reviews) into transactional systems (eg. Amazon)Source: McKinsey Global Institute, July 2012EnterpriseSocialNetworkSocial KM(KM 2.0)SocialCollaborationSocialProjectManagementSocial ForecastSocial BPMCrowdsourcing
  32. 32. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.32Social Business is important, and it’snot going to go out of fashion.If you’re not using it now, you’re already late.Your competitor is probably using it now to engageYOUR customers.
  33. 33. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.33NUS-ISS Course – “Social Media for Business” 2-day course Covers■ Customer Relationship Management & Customer Service (B2C & C2C)■ Managing Business Partners and Suppliers (B2B)■ Connected Company (Enterprise 2.0 / Collaboration / Engaging Workforce)(B2E & E2E)■ Crowdsourcing / Research & Product Development Course dates■ Jul 8-9 , 2013■ Sep 23-24 ,2013■ Nov 7-8, 2013 Course Details & Registration:http://www.iss.nus.edu.sg/ProfessionalCourses/SearchCourse/CourseDetail/tabid/267/cid/146/
  34. 34. S-ESB/ESB/v1.0© 2013 NUS. All Rights Reserved.34 LinkedIn: http://www.linkedin.com/in/yuchenkuang Twitter: https://twitter.com/yu_chenkuang Find out more about Social Business (news, updates,tips & techniques, case studies, etc.) from:http://www.yuchenkuang.com

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