They need to foster competence and commitment among employees
Develop the capabilities that allow managers to execute on strategy
Fast Company
Help build relationships with customers
Create confidence among investors in the future value of the firm
… and finally
“ HR is in perpetual beta and technologists have to realise that one size will never fit all”
“ It is not the strongest of the species that survives, nor the most intelligent, but those most responsive to change ”
“… the key to successful working in the future will be agility – the ability to respond quickly to changing needs” *
… and this represents HR 2.0
* 'Tomorrow's People - Managing talent in a diverse world' ,
Some social networks such as Linkedin , Xing focus uniquely on professional interaction,
but other sites can have just as great an impact on recruitment.
dialogue with people they
may eventually hire
Ernst and Young Careers has a Facebook group which allows the company to
Conversation is
critical in the Web 2.0
world and employers
can actively participate
by answering queries
posted on social
networks.
For employers, having access to these networks also
enables them to acquire feedback about the candidates
work habits and character (often from someone the
recruiter knows).
Additionally many companies make use of their
website to streamline their recruiting process by
requiring applicants to input specific information
and answer key questions.
Some ask for portfolio samples or a video
response to be uploaded, inaddition to the
standard resume and cover letter.
Researching a candidate using Google, Facebook
or Linkedin is a pivotal opportunity for
businesses to gain additional information about
a potential hire.
Beyond learning more about a candidate’s
career background, their habits and behavior
outside of work are also readily available.
Businesses can learn more
about candidates and
attract ideal employees,
but employees have the
same ability to research
businesses and find
their perfect workplace.
Talent Attraction
1. Use employee-generated videos to describe a day in their life or what the company really means to them. These videos are able to establish a more "real" connection with potential recruits.
2. Create company's external-facing social networking platform where candidates can ask questions or chat live with recruiters about the company and recruiters can share experiences more than formal facts about the company. They can also meet other candidates. E.g. companies use Facebook as a social networking platform for potential recruits.
3. Create a virtual / rich 3D experience for employees to learn more about the company using cool self service features, have walk in interviews or interactive info sessions, get a virtual feel of the culture, and overall learn more about the company through rich media interfaces. E.g. companies can use SecondLife to provide such a rich and close to real experience.
4. Conduct video conferences or virtual interviews , and accept multimedia/ video resumes .
Talent Retention
1. Provide the ability to create his/her own profile on a social networking platform on the intranet.
2. Start with searching employees in the
company who may be a friend, classmate, or
worked with him before. This can be done using
web services that read directly from the
employee's personal address books in Yahoo,
Gmail, MSN, etc. and finding employees from the
company's address book and social networking
portal - similar to the Friend Finder feature in
Facebook.
4. Provide the ability to search and join online groups . Suggest online groups based on his interests, such as volunteer / social service groups - an important criteria to select an employer these days
5. Allow personal blogs, wikis, and ability to tag employee-generated content.
0 comments
Post a comment