Enterprise 2.0

Enterprise 2.0 is the use of emergent social software platforms

w ithin companies, or between companies and their partners

o r customers. Andrew McAfee, 5/2006

conversations communities collaboration RSS Facebook blogs wikis del.icio.us technorati mashups SOA SaaS social bookmarking social networking social media viral marketing network effect social network marketing tagging web analytics Enterprise 2.0 The convergence of new technologies, business tools and ways of doing business

Enterprise social software is a term describing social software used in "enterprise" (business) contexts.

It includes social and networked modifications to company intranets and other classic software platforms used by large companies to organize their communication.

(Wikipedia)

These include: Wikis, Blogs, Podcasts, RSS, Instant messaging, Social Bookmarking, Online Communities

Enterprise 2.0 = Enterprise Social Software

Fact 1

Enterprise 2.0 is about how social software is

used by enterprises in pursuit of their

business goals:

Not how software is developed

Not how software it gets deployed

Not how it gets integrated

The value of social software is how it is used to make a business more competitive , responsive and efficient .

Fact 2

Social software means software that supports group interactions - not disco balls and parties

The English word social can mean:

“ Relating to human society and how it is organized” (social organization, social studies)

“ Living together or enjoying life in communities or organized groups” (social animals)

“ A kind of non-business activity where people meet for amusement” (like a party)

Fact 3

Businesses who are skillful in applying Enterprise 2.0

principals can gain a unique competitive advantage:

Because they make better use of the unique talents and experience of their people

Because they are better at developing and sustaining important relationships with their customers and suppliers

Because they can act more quickly

Fact 4

Enterprise 2.0 software must be designed to

be supremely easy to use

Like commercial internet software

Not like old style IT software

Designers of enterprise software must learn new skills

New style Enterprise 2.0 software should “work

like the web”

Enterprise 1.0 vs 2.0 Enterprise 1.0 Enterprise 2.0 Drivers Static content and web pages, focus on content Dynamic content, focus on interaction Consumer Web 2.0 and social networking tools Messages pushed by e-Mail Information pulled through RSS feeds Users want to personalize their information. Content produced, and edited according to policy Content from Blogs, Wikis and other participatory User created content Asynchronous interactions (e-mail) Synchronous interactions (IM, Chat and SMS) Net Generation, growing up with computers IT imposed control of technology Individuals use new technologies and create content Situational applications, and IT backlog Search and Browse for information Publish and subscribe to information feeds Overwhelming amount of information available Transactional oriented interactions Relationship oriented interactions Expertise discovery, cross organizational teams Organizational Taxonomy Folksonomy Tagging of content for individual use One application for everyone Individual and niche applications IT backlog and situational applications