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TO ATOMO Consulting Services presentation


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  • 1. marketing public relations business development build your brand name marketing communications increase market awareness improve your sales performance corporate marketing technology marketing business development organisation & training TOATOMO CONSULTING SERVICES
  • 2. {TOATOMO} the person…  Yannis P. Triantafyllou (born 1965) works for graphic industry sector since 1988  in 1994 started the marketing department for a local graphic industry distributor (key brands: Komori & Linotype-Hell)  in 1998 joined Linomedia, a new regional technology distributor  sales & marketing manager until 2001  marketing & business development director until 2008  introduced in a leading market position XEIKON, Basysprint, Durst & other technologies in Greece, Cyprus, Turkey and the Balkan countries  since 2004 was Linomedia’s Quality Manager (ISO 9001) 2 TOATOMO CONSULTING SERVICES
  • 3. {TOATOMO} the person…  in 2002 Yannis P. Triantafyllou started organising Linomedia’s regional network  in Cyprus, Turkey, Bulgaria, Romania & Serbia  sales & support subsidiaries & partners  since 2003 was general manager and interim manager of Linomedia’s international subsidiaries  in 2006 he became marketing & development manager for Punch Graphix Hellas  regional branch of Punch Graphix (Xeikon)  managed regional re-organisation of acquired sales channels  Yannis P. Triantafyllou studied mathematics in Greece  he also speaks a range of european languages  Greek (primary), English & French (profficient), Italian (medium), Romanian & Turkish (basic) 3 TOATOMO CONSULTING SERVICES
  • 4. {SE Mediterranean} the region…  based in Athens, Greece, Yannis P. Triantafyllou is active in the wider region of South East Mediterranean  established EU markets like Greece  developing and emerging EU markets like Cyprus, Bulgaria, Romania  emerging EU-connected markets like Turkey, Serbia, Montenegro and FYROM  a region with over 150 mio people,  a business area within a range of 1,500km 4 TOATOMO CONSULTING SERVICES
  • 5. {the role} value added services…  in 2008, Yannis P. Triantafyllou formed “TOATOMO Consulting Services”, a network of selected business resources  marketing, production, design, sales, economics… specialists  …bringing together marketing and sales competence, knowledge and experience  managing from plain individual projects up to a completely outsourced marketing department  facilitating customers to optimise resources or try new strategies without overloading their team  helping companies build up in-house marketing know-how  enabling business expansion in markets and regions with optimised cost 5 TOATOMO CONSULTING SERVICES
  • 6. {the role} value added services…  …offering value added services to graphic industry  public relations, marketing, business development  …specialising in digital technologies  digital printing presses (color & b/w),  wide format digital printing,  computer-to-plate (UV & thermal),  workflow software  …supporting sustainable and profitable growth  with professional communication  market visibility and strong image  opening of new markets  setting up of new sales channels. 6 TOATOMO CONSULTING SERVICES
  • 7. {in brief} the services…  adapting of global marketing strategy to local needs  conducting of target market survey  development of local marketing & pr plan  localisation of product marketing tools 7 TOATOMO CONSULTING SERVICES
  • 8. {in brief} the services…  setup and management of local sales channels  full independent business auditing of existing channels  local key account/project management  support of local sales operations & tools  CRM, sales presentations, reporting  localisation of sales tools 8 TOATOMO CONSULTING SERVICES
  • 9. {in brief} the services…  manage local/regional corporate public relations  provide also creative copywriting (greek/english)  organise & run marketing communications activities  media relations, press releases, technology and feature articles  create/adapt ads, media plan  coprorate newsletter creation, localisation, distribution  design & production of communication material 9 TOATOMO CONSULTING SERVICES
  • 10. {in brief} the services…  organise & maintain local database  lead generation campaign development & implementation  organise and run e-marketing activities  local web site/blog development, hosting, updating  online advertising & e-business services  create customer testimonials & success stories 10 TOATOMO CONSULTING SERVICES
  • 11. {in brief} the services…  organise, run and support presence in trade events  product launch  seminars  openhouses  trade shows  product/technology evangelisation  public speaking at conferences, seminars, online forums etc.  industry expert with good knowledge and technical background 11 TOATOMO CONSULTING SERVICES
  • 12. {how to} remuneration…  for consulting fees, options to be considered are:  annual contract for the entire program  invoicing/payment on fixed monthly fees  sales target achievement bonuses can be considered as well  on a project basis, with a pre-agreed project budget  invoicing per hour, for time actually worked  remuneration depends on nature of services  advice and/or implementation  detailed pricing to be discussed per project/assignment  basic consulting fees: 120€/hour or 700€/day plus taxes & VAT  client will also cover project-related operating expenses (telephone, travel, etc.) & 3-rd party costs (media buying etc.)  verified by consultant and invoiced directly to client 12 TOATOMO CONSULTING SERVICES
  • 13. {TOATOMO} contact details…  your marketing & business development partner can be contacted at the following details  mr. Yannis P. Triantafyllou [TOATOMO Consulting Services}  tel. +30 6932 701315  e-mail  skype yannis_triantafyllou  address Nikitara 6, Athens 10678, Greece 13 TOATOMO CONSULTING SERVICES
  • 14. thank you for your attention taf yllou rian P. T annis marketing communications corporate marketing Y technology marketing business development organisation & training TOATOMO CONSULTING SERVICES