Insights into Publication         Success  Daniel McGowan, PhD  Science Director  Edanz Group Ltd  March 2012
Customer Service  Introduction                   A little about me…
Customer Service  Introduction                   Today’s presentation     • Scientific publishing     • Before you start …...
Scientific publishing                        Why publish?                          Nature is complex
Scientific publishing                        Why publish?           We use complex technologies and           methods to u...
Scientific publishing                        Why publish?  …and the science is often necessarily complex
Scientific publishing                        Exchange ideas globally!
Scientific publishing      Publishing helps other                           researchers   New findings of                 ...
Scientific publishing   You must publish in                        English•   The international language of science•   Oth...
Scientific publishing                        Adopt a winning strategy     Footballer                               Scienti...
Scientific publishing   Journal editors and                        reviewers ask themselves …• Is the manuscript novel?• I...
Scientific publishing   What do journal editors                        want?                         High quality         ...
Scientific publishing                        Publication ethics• Multiple submissions• Plagiarism   – self-plagiarism• Imp...
Before you start …   Things you need to                     consider       •   Reading       •   Study design       •   Jo...
Before you start …                     Read•   Read broadly•   Know the background material•   Determine the key papers in...
Before you start …   The importance of                     readingLeads to:•   Most appropriate research questions•   Most...
Before you start …                     How to read an article     •   Start to finish?     •   Section by section?     •  ...
Before you start …                        Strategies for reading                     Title and Abstract first             ...
Before you start …                     Study design      • Critical              The aim(s) of your study      • What meth...
Before you start …                     Study design    • Sample sizes (n) large enough?    • Which statistical test(s)?   ...
Before you start …                     Journal Selection
Before you start …                     Factors to consider•   Aims & scope         •   Open access•   Prestige            ...
Before you start …                     Timing• Choose your target journal:    – After you have decided you have enough res...
Before you start …                      Choosing a target journal• Journal selection must be based on an honest  evaluatio...
Before you start…                     Edanz survey results                    n = 333 published authors from China
Before you start…                    A formidable task                                Information for                     ...
Before you start …   Edanz Journal Selector                     A free service from Edanz        edanzediting.com/journal_...
Before you start …                       Insert English sample text    Abstract, short description, key phrases or    abst...
Before you start …                     Filter and refine   Revise sample text to   refine results   Impact Factor   Public...
Before you start …                      Narrow your options               Match analysis               Basic journal      ...
Before you start …   Visit journal websites to                     make final decision
Before you start …      Journal Advisor–                     A free service from Edanz                     Live           ...
Before you start …                         Evaluating significance Novelty                  How new are your findings?Rele...
Before you start …   Evaluating significance:                     novelty   • How new are my results compared with     tho...
Before you start …      Evaluating significance:                              Relevance        How broadly relevant is my ...
Before you start …    Evaluating significance:                              Appeal   Area of popular       Stem cells, tis...
Avoiding rejectionCustomer Service     Reasons for rejection: the                     science Incomplete                  ...
Avoiding rejectionCustomer Service       Reasons for rejection: the                       manuscriptJournal requirements  ...
Avoiding rejectionCustomer Service                      Reasons for rejection: other                     Inappropriate jou...
Manuscript structure                       You need to tell a story         Beginning  Middle  End • Must be easy to rea...
Manuscript structure     ‘Tell them three times’    • Beginning        – Assertion        – ‘tell them what you are going ...
Manuscript structure                        IMRaD                 •     Introduction    Assertion                 •     Me...
Manuscript structure                       The ‘write’ order• For maximum clarity and consistency:     Methods           D...
Manuscript structure                         Your title                            World Class                       Physi...
Manuscript structure   Abstract          • Concise          • Describe problem(s) addressed            (10%)          • Ob...
Manuscript structure                       Introduction     What problem was studied?  The answer to this question should ...
Manuscript structure                       Introduction Beginning       • Sufficient background information          – Put...
Manuscript structure                       Introduction Middle   • Rationale       – The reason(s) for doing this work?   ...
Manuscript structure                       Introduction End• Clearly and explicitly state specific aims of your study
Manuscript structure                       Methods• Subheadings• Past tense• New methods must be described in sufficient  ...
Manuscript structure                       Results        • Use subheadings        • Past tense to describe your results  ...
Manuscript structure                       Display items   •   Present data quickly and efficiently   •   Most significant...
Manuscript structure                       Discussion  What do these findings mean?  The answer to this question should be...
Manuscript structure                       Discussion Beginning•   Avoid just restating results•   Answer the research que...
Manuscript structure                       Discussion Middle       • Interpret your results           – Compare with other...
Manuscript structure                            Discussion End• Restate major conclusion(s)    – In summary …           or...
Manuscript structure                       A good reference list • Provides relevant information for the readers • Self-ci...
Manuscript structure                                   References                    Cite all statements from             ...
Manuscript structure         Papers – more than just                              reference management                  So...
Coverage andHints and tips Staffing Plan       Consider your reader           •     Clear communication           •     La...
Coverage and Hints and tips  Staffing Plan   Reader expectations• Information is easier to  understand when placed  where ...
Coverage and  Hints and tips   Staffing Plan   1. Verb placement• Readers expect verbs to closely follow subjects         ...
Coverage and   Hints and tips    Staffing Plan    Avoid reader confusion• Readers become confused if subject and verb  are...
Coverage and     Hints and tips      Staffing Plan              Avoid reader confusionThe smallest ORF, a 105-nucleotide r...
Coverage andHints and tips Staffing Plan   Which voice?• Active or passive?  – Blood samples were collected from 256 patie...
Coverage andHints and tips Staffing Plan     2. Active voice                    Subject                                Ver...
Coverage andHints and tips Staffing Plan        3. Stress position• Readers focus on information at the end of a  sentence...
Coverage and   Hints and tips    Staffing Plan       4. Topic position• Readers expect a sentence/phrase to be a story  ab...
Coverage and   Hints and tips    Staffing Plan           Topic position                              sentence             ...
Coverage and Hints and tips  Staffing Plan   Topic sentences• Indicates the main idea of a  paragraph• Provides writer wit...
Coverage andHints and tips Staffing Plan    Readability “only 4% of readers understand a 27-word sentence the             ...
Coverage andHints and tips Staffing Plan   Simple is best• Simple language is best• Makes your science more relevant• Mini...
Coverage andHints and tips Staffing Plan   Simple wordsAvoid                      PreferredAdditional                 More...
Coverage and           Hints and tips            Staffing Plan                             An effective cover letterDear D...
Coverage and  Hints and tips                             Submission process and   Staffing Plan                           ...
Coverage and  Hints and tips   Peer review improves   Staffing Plan                   your manuscript                   Re...
Coverage andHints and tips   How to revise your Staffing Plan                 manuscript  • Politely respond to all commen...
Coverage andHints and tips Staffing Plan    Revision • Conduct additional experiments and    analyses as suggested     – I...
Coverage and      Hints and tips                                         Writing your response       Staffing Plan        ...
Coverage andHints and tips Staffing Plan   Point-by-point responseReviewer comment 1: There are many typosand complicated ...
Coverage and  Hints and tips   Staffing Plan   Point-by-point responseReviewer comment 2: Some additional background onthe...
Coverage andHints and tips Staffing Plan   Free online resources          • Springer Exemplar          springerexemplar.co...
Coverage andHints and tips Staffing Plan   Free online resources
Avoiding Rejection    Rejection letter from NeuroRehabilitation…judged to be unsuitable for publication in NeuroRehabilita...
Thank you Good luck!
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130320 Edanz Brazil

  1. 1. Insights into Publication Success Daniel McGowan, PhD Science Director Edanz Group Ltd March 2012
  2. 2. Customer Service Introduction A little about me…
  3. 3. Customer Service Introduction Today’s presentation • Scientific publishing • Before you start … • Edanz Journal Selector – Your target journal in minutes not days • Avoiding rejection • Manuscript structure • Hints and tips
  4. 4. Scientific publishing Why publish? Nature is complex
  5. 5. Scientific publishing Why publish? We use complex technologies and methods to understand it…
  6. 6. Scientific publishing Why publish? …and the science is often necessarily complex
  7. 7. Scientific publishing Exchange ideas globally!
  8. 8. Scientific publishing Publishing helps other researchers New findings of New validated relevance published method published Hypothesis Draw Design conclusions research Perform research
  9. 9. Scientific publishing You must publish in English• The international language of science• Other scientists want to hear from you• Become an effective science communicator• Funding• International reputation• Career advancement
  10. 10. Scientific publishing Adopt a winning strategy Footballer Scientist Physical fitness Preparation Results Team members Communication Manuscript Rules of the game Understanding Submission process Opposition Knowledge Published literature Win games Tactics Publication record
  11. 11. Scientific publishing Journal editors and reviewers ask themselves …• Is the manuscript novel?• Is the manuscript of interest to our readers? Novelty Target audience Significance Impact
  12. 12. Scientific publishing What do journal editors want? High quality research Increase impact Interesting to Original and journal’s novel research readership Clear and Topical research concise English field
  13. 13. Scientific publishing Publication ethics• Multiple submissions• Plagiarism – self-plagiarism• Improper author contributions• Data fabrication/falsification• Conflicts of interest
  14. 14. Before you start … Things you need to consider • Reading • Study design • Journal selection • Edanz Journal Selector – Your target journal in minutes not days • Evaluate significance
  15. 15. Before you start … Read• Read broadly• Know the background material• Determine the key papers in your field• What is the current state of understanding?• Identify gaps in the knowledge
  16. 16. Before you start … The importance of readingLeads to:• Most appropriate research questions• Most appropriate methods being used• Correct interpretation of results• Most relevant studies cited• Most suitable target journals
  17. 17. Before you start … How to read an article • Start to finish? • Section by section? • Efficiency • Where is the relevant information?
  18. 18. Before you start … Strategies for reading Title and Abstract first Self-assess knowledge of topic Last paragraph of Introduction for aims Figures & Tables, then Results Discussion for interpretation Refer to Introduction and Methods if necessary
  19. 19. Before you start … Study design • Critical The aim(s) of your study • What methods are appropriate? • Do you have the relevant resources? • Identify your controls
  20. 20. Before you start … Study design • Sample sizes (n) large enough? • Which statistical test(s)? • Ethics approval
  21. 21. Before you start … Journal Selection
  22. 22. Before you start … Factors to consider• Aims & scope • Open access• Prestige • Publishing frequency• Impact factor • Cost• Target audience • Publication type
  23. 23. Before you start … Timing• Choose your target journal: – After you have decided you have enough results for a publication – After a decision has been made on how high to aim—high, medium or low impact – Before writing the Title, Abstract, Introduction or Discussion sections
  24. 24. Before you start … Choosing a target journal• Journal selection must be based on an honest evaluation of your manuscript Novelty Target audience Significance Impact
  25. 25. Before you start… Edanz survey results n = 333 published authors from China
  26. 26. Before you start… A formidable task Information for authors = >13,000 words
  27. 27. Before you start … Edanz Journal Selector A free service from Edanz edanzediting.com/journal_selector
  28. 28. Before you start … Insert English sample text Abstract, short description, key phrases or abstract from a similar paper
  29. 29. Before you start … Filter and refine Revise sample text to refine results Impact Factor Publication frequency
  30. 30. Before you start … Narrow your options Match analysis Basic journal information Matched previous publications
  31. 31. Before you start … Visit journal websites to make final decision
  32. 32. Before you start … Journal Advisor– A free service from Edanz Live Demonstration
  33. 33. Before you start … Evaluating significance Novelty How new are your findings?Relevance How broadly relevant are your findings? Appeal What are the important real world applications?
  34. 34. Before you start … Evaluating significance: novelty • How new are my results compared with those already published? New findings Incremental Conceptual advances advances Low to medium Medium to high impact impact
  35. 35. Before you start … Evaluating significance: Relevance How broadly relevant is my work? Population specific? Restricted to geographical Medical location? How common is the disease? Relevant to business or marketing?Psychology Have impact on government policy? Is my design applicable to other fields?Engineering Is it cost-effective?
  36. 36. Before you start … Evaluating significance: Appeal Area of popular Stem cells, tissue engineering, appeal global warming, artificial intelligence Important real Rice resistant to high salt conditions, world applications shrimp resistant to infection
  37. 37. Avoiding rejectionCustomer Service Reasons for rejection: the science Incomplete Inappropriate data methodology Weak research motive InaccuratePoor analysis conclusions
  38. 38. Avoiding rejectionCustomer Service Reasons for rejection: the manuscriptJournal requirements Citations not met Rationale and aims not stated Poor grammar and Inappropriate data style presentation
  39. 39. Avoiding rejectionCustomer Service Reasons for rejection: other Inappropriate journal selected Unlucky timing
  40. 40. Manuscript structure You need to tell a story Beginning  Middle  End • Must be easy to read and easy to understand
  41. 41. Manuscript structure ‘Tell them three times’ • Beginning – Assertion – ‘tell them what you are going to tell them,’ • Middle – Evidence – ‘tell them,’ • End – Affirmation – ‘tell them again what you told them’.
  42. 42. Manuscript structure IMRaD • Introduction Assertion • Methods • Results Evidence • and • Discussion Affirmation
  43. 43. Manuscript structure The ‘write’ order• For maximum clarity and consistency: Methods During your research Results Introduction After selecting target journal Discussion Title Write last Abstract
  44. 44. Manuscript structure Your title World Class Physics Manuscript Grabs the reader’s Introduces your A label for indexing attention manuscript to an editor • Convey the main topics of manuscript • Be specific and concise: main finding or subject of investigation in a few words • Avoid jargon, abbreviations and acronyms
  45. 45. Manuscript structure Abstract • Concise • Describe problem(s) addressed (10%) • Objectives/hypotheses (20%) • Techniques; avoid details (10%) • Most important results (40%) • Concluding statement (20%)
  46. 46. Manuscript structure Introduction What problem was studied? The answer to this question should be in your Introduction Beginning  Middle  End
  47. 47. Manuscript structure Introduction Beginning • Sufficient background information – Puts your work into context General Specific • Comprehensive literature review • Cite publications
  48. 48. Manuscript structure Introduction Middle • Rationale – The reason(s) for doing this work? – Why is it important? • Explain how you addressed the problem and any hypotheses • Do not state results from your work • General statement regarding methods
  49. 49. Manuscript structure Introduction End• Clearly and explicitly state specific aims of your study
  50. 50. Manuscript structure Methods• Subheadings• Past tense• New methods must be described in sufficient detail that they can be reproduced• Established methods can be referenced
  51. 51. Manuscript structure Results • Use subheadings • Past tense to describe your results • Present tense when referring to figures and tables • Do not explain results • Do not duplicate data
  52. 52. Manuscript structure Display items • Present data quickly and efficiently • Most significant result as a figure or table • Keep it simple — use separate panels • Label all parts of figures • Avoid duplication with text • Legends must be able to ‘stand alone’
  53. 53. Manuscript structure Discussion What do these findings mean? The answer to this question should be in your Discussion Beginning  Middle  End
  54. 54. Manuscript structure Discussion Beginning• Avoid just restating results• Answer the research question(s) posed• Emphasize the major finding(s) first• What is your major conclusion, based on the results you have presented?
  55. 55. Manuscript structure Discussion Middle • Interpret your results – Compare with other studies • Same or different? • Unexpected results • Briefly describe limitations – How could experiments be improved?
  56. 56. Manuscript structure Discussion End• Restate major conclusion(s) – In summary … or In conclusion …• Possible applications and implications• Suggest future work“Clinical and research priorities include furthering our understanding of thepathogenesis of M. pneumoniae-associated CNS disease, development of morereliable serologic assays, and defining the role of quantitative PCR indistinguishing acute infection from asymptomatic carriage and prolonged post-infection shedding” Bitun & Richardson Curr Infect Dis Rep 2010, 12:282-290
  57. 57. Manuscript structure A good reference list • Provides relevant information for the readers • Self-citations • Old references • 75% of references from the last 5 years
  58. 58. Manuscript structure References Cite all statements from previously published works Cite broadly from different groups in your field Use reference management software EndNote, Papers, RefWorks, Mendeley
  59. 59. Manuscript structure Papers – more than just reference management Sort articles by authors, Search by keywords, titles, journals, or year authors, journals, etc. Organize your articles in folders and“smart folders” Read full screen, Email, or print your articles
  60. 60. Coverage andHints and tips Staffing Plan Consider your reader • Clear communication • Language • Cover letters • Responding to reviewers
  61. 61. Coverage and Hints and tips Staffing Plan Reader expectations• Information is easier to understand when placed where most readers expect to find it• Good writers are aware of these expectations• Readability
  62. 62. Coverage and Hints and tips Staffing Plan 1. Verb placement• Readers expect verbs to closely follow subjects Subject Sentence Verb Verb .
  63. 63. Coverage and Hints and tips Staffing Plan Avoid reader confusion• Readers become confused if subject and verb are separated by too much contentThe smallest ORF, a 105-nucleotide reading frame foundin the third intron of the nicotinic acetylcholine receptorβ2 subunit gene, was found to be expressed in responseto long-term treatment with 1 μM cytochalasin D.
  64. 64. Coverage and Hints and tips Staffing Plan Avoid reader confusionThe smallest ORF, a 105-nucleotide reading frame found in the third intron of the nicotinicacetylcholine receptor β2 subunit gene, was found to be expressed in response to long-termtreatment with 1 μM cytochalasin D.The smallest ORF was found to be expressed in response to long-term treatment with 1 μM cytochalasin D. This ORF is a 105-nucleotide reading frame found in the third intron of the nicotinicacetylcholine receptor β2 subunit gene.We found the smallest ORF was expressed in response to long-termtreatment with 1 μM cytochalasin D. This ORF…
  65. 65. Coverage andHints and tips Staffing Plan Which voice?• Active or passive? – Blood samples were collected from 256 patients. – We collected blood from 256 patients.
  66. 66. Coverage andHints and tips Staffing Plan 2. Active voice Subject Verb Active • Sentences written in the active voice are: simple direct clear easy to read
  67. 67. Coverage andHints and tips Staffing Plan 3. Stress position• Readers focus on information at the end of a sentence. Subject Verb take-home information .
  68. 68. Coverage and Hints and tips Staffing Plan 4. Topic position• Readers expect a sentence/phrase to be a story about whoever shows up first Subject Topic position Verb Stress position .
  69. 69. Coverage and Hints and tips Staffing Plan Topic position sentence idea idea idea idea Topic link• Linkage and contextThe patient went to the hospital to see agastroenterologist. The doctor then performed a seriesof diagnostic tests. The results showed the patientsuffered from a bacterial infection. The patient recoveredafter a 2-week course of antibiotics.
  70. 70. Coverage and Hints and tips Staffing Plan Topic sentences• Indicates the main idea of a paragraph• Provides writer with a focus• First sentence of a paragraph• Then discuss/explain the topic• Summarize with a concluding sentence Beginning  Middle  End
  71. 71. Coverage andHints and tips Staffing Plan Readability “only 4% of readers understand a 27-word sentence the first time”• Your reader should – Only need to read once – Not have to read slowly – Understand your logic immediately
  72. 72. Coverage andHints and tips Staffing Plan Simple is best• Simple language is best• Makes your science more relevant• Minimizes confusion – maximizes understanding• Science is complex• Use simple language to help more people understand your work
  73. 73. Coverage andHints and tips Staffing Plan Simple wordsAvoid PreferredAdditional MoreAdequate EnoughApparent ClearAttempt TryDemonstrate ShowEndeavor TryExceedingly Very
  74. 74. Coverage and Hints and tips Staffing Plan An effective cover letterDear Dr Graeber, Editor and journal namesPlease find enclosed our manuscript entitled “Amyloid-like inclusions in the brains of Huntington’s disease patients”, byMcGowan et al., which we would like to submit for publication as a Research Paper in Neurogenetics. MS title & typeRecent immunohistochemical studies have revealed the presence of neuronal inclusions containing an N-terminal portion ofthe mutant huntingtin protein and ubiquitin in the brain tissues of Huntington’s disease (HD) patients; however, the role of Give thethese inclusions in the disease process has remained unclear. One suspected disease-causing mechanism in Huntington’s background todisease and other polyglutamine disorders is the potential for the mutant protein to undergo a conformational change to a the researchmore stable anti-parallel β-sheet structure…To confirm if the immunohistochemically observed huntingtin- and ubiquitin-containing inclusions display amyloid features, weperformed Congo red staining and both polarizing and confocal microscopy on post-mortem human brain tissues obtained What wasfrom five HD patients, two AD patients, and two normal controls. Congo red staining revealed a small number of amyloid-like done and whatinclusions showing green birefringence by polarized microscopy, in a variety of cortical regions.... ….detected inclusions was foundobserved in parallel sections, suggesting that only a relatively small proportion of inclusions in HD adopt an amyloid-likestructure.We believe our findings would appeal to a broad audience, such as the readership of Neurogenetics. As a wide-reaching journal Interest topublishing original research on all aspects of neuroscience… journal’s readersPlease address all correspondence to….
  75. 75. Coverage and Hints and tips Submission process and Staffing Plan time frames Peer review Results novel? Topic relevant? Journal requirements met?Manuscript Editor Reject New experiments Improve readability Accepted— Add information publication! Revision
  76. 76. Coverage and Hints and tips Peer review improves Staffing Plan your manuscript Rejection Acceptance Minor revision Major revision• Few papers are accepted without revision• Rejection and revision are integral• Peer review should be a positive process
  77. 77. Coverage andHints and tips How to revise your Staffing Plan manuscript • Politely respond to all comments in a response letter • Make it easy to see the changes – Refer to line and page numbers – Different color font – Highlight the text
  78. 78. Coverage andHints and tips Staffing Plan Revision • Conduct additional experiments and analyses as suggested – If this is impossible, you must explain why • You can disagree with reviewers, but provide evidence (e.g. cite references)
  79. 79. Coverage and Hints and tips Writing your response Staffing Plan letterJohn G. HunterEditor-in-ChiefWorld Journal of Surgery Address editor personally16 August 2012 Manuscript ID numberDear Dr. Hunter, Thank reviewersRe: Resubmission of manuscript reference No. WJS-07-5739Please find attached a revised version of our manuscript originally entitled “Long-term outcomes following right-lobe living donor liver transplantation,” which we would like to resubmit for consideration for publication in WorldJournal of Surgery.The reviewer’s comments were highly insightful and enabled us to greatly improve the quality of our manuscript.In the following pages are our point-by-point responses to each of the comments.Revisions in the manuscript are shown as underlined text. In accordance with the first comment, the title has beenrevised and the entire manuscript has undergone substantial English editing.We hope that the revisions in the manuscript and our accompanying responses will be sufficient to make ourmanuscript suitable for publication in World Journal of Surgery. Summarize major changes
  80. 80. Coverage andHints and tips Staffing Plan Point-by-point responseReviewer comment 1: There are many typosand complicated phrases. This manuscriptshould be corrected by a native English speakerbefore resubmission.Response: We thank the reviewer for thiscomment. The entire manuscript has nowundergone English editing by a native English-speaking scientist.
  81. 81. Coverage and Hints and tips Staffing Plan Point-by-point responseReviewer comment 2: Some additional background onthe grafting technique used is required in theIntroduction. What are the advantages anddisadvantages of this technique?Response: In accordance with this suggestion, we haveadded some discussion on the advantages anddisadvantages of the grafting technique mentioned inthe Introduction section of the revised manuscript(page 4, lines 7–13).
  82. 82. Coverage andHints and tips Staffing Plan Free online resources • Springer Exemplar springerexemplar.com/ • Google Scholar scholar.google.com/ • Purdue Online Writing Lab owl.english.purdue.edu/owl/
  83. 83. Coverage andHints and tips Staffing Plan Free online resources
  84. 84. Avoiding Rejection Rejection letter from NeuroRehabilitation…judged to be unsuitable for publication in NeuroRehabilitation... The following factors contributed to the final decision: The literature review was incomplete The hypothesis is not mentioned or unclear The subjects’ details are not included The manuscript does not follow journal format The authors draw conclusions that are inappropriate or unsubstantiated The statistical methodology is inappropriate, incorrect, or incomplete The manuscript is poorly written…
  85. 85. Thank you Good luck!

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