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Presentation techniques

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  • 1. Video Game Consoles Yasin FİDAN Mehmet GÜRBÜZ
  • 2. Overview
    • Game consoles are dedicated devices for playing video games.
    • Have been around since 1970’s. Now 3 major competitors.
    • Advertising aimed at fun and excitement.
    • Industry faces many
    • challenges.
  • 3. History - 1970’s
    • 1972 - Magnavox Odyssey is first game console. Poor marketing caused it to fail.
    • 1975 - The famous Atari PONG console released.
      • First of several versions.
      • Atari known as a pioneer in home gaming for years to come.
    • 1976 - Coleco releases Telstar.
    • A few other companies have products, but these 3 are the major competitors for rest of 70’s and start of 80’s.
  • 4. History - 1980’s
    • 1985 - Nintendo Entertainment System (NES) debuts.
      • Criticized for unreliability.
      • Product recalled and repaired. Popularity takes off.
    • 1986 - Sega Master System (SMS) released to compete with NES.
      • Technologically better than Nintendo, but games less popular.
      • Technology for SMS made portable and used for Sega Game Gear (1991).
    Mario Brothers becomes a hugely popular game for Nintendo, spawning many sequels.
  • 5. History - 1980’s & 1990’s
    • Nintendo is major console manufacturer, with Sega as major competitor. Sequels to NES, SMS & Sega Genesis released throughout 80’s & 90’s.
    • 1995 - Sony comes on scene with Playstation.
      • Originally an add-on for Nintendo.
      • Deal fell through. Sony continued to develop as stand-alone.
  • 6. History - 2000 to Today
    • 2001 - Microsoft joins console competition with Xbox.
      • Marks the entrance of the last of today’s major competitors.
    • Currently 3 major console models:
      • Nintendo Wii (2006)
      • Sony PS3 (2006)
      • Microsoft Xbox 360 (2005)
  • 7. Revenue
    • US sales of Consoles & Handhelds:
      • Hardware $4.6 billion
      • Games $6.5 billion
    • Worldwide sales of hardware & software:
      • Projected for 2011 - $44 billion
  • 8. Slicing Up the Pie
    • Sony leads industry with 50% market share.
    • Expected to stay the same for next few years.
    • Nintendo & Microsoft will remain major competitors.
  • 9. Target Consumers
    • Traditionally men aged 12-35.
      • By end of 20 09 ,
        • More than 2/3 of men 18-34 had access to console in their homes.
        • 80% of boys 12-17 had access.
    • Women only 10% of video game players as of June, 20 09 .
  • 10. Target Consumers
    • Beginning to diversify.
    • Consoles in 46 million homes in US.
    • 148 million adults have access to a console.
    • More than 1/3 of all adults online have game consoles.
    • Average user plays for 2 hours, 15 minutes per day.