Presentation techniques

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Presentation techniques

  1. 1. Video Game Consoles Yasin FİDAN Mehmet GÜRBÜZ
  2. 2. Overview <ul><li>Game consoles are dedicated devices for playing video games. </li></ul><ul><li>Have been around since 1970’s. Now 3 major competitors. </li></ul><ul><li>Advertising aimed at fun and excitement. </li></ul><ul><li>Industry faces many </li></ul><ul><li>challenges. </li></ul>
  3. 3. History - 1970’s <ul><li>1972 - Magnavox Odyssey is first game console. Poor marketing caused it to fail. </li></ul><ul><li>1975 - The famous Atari PONG console released. </li></ul><ul><ul><li>First of several versions. </li></ul></ul><ul><ul><li>Atari known as a pioneer in home gaming for years to come. </li></ul></ul><ul><li>1976 - Coleco releases Telstar. </li></ul><ul><li>A few other companies have products, but these 3 are the major competitors for rest of 70’s and start of 80’s. </li></ul>
  4. 4. History - 1980’s <ul><li>1985 - Nintendo Entertainment System (NES) debuts. </li></ul><ul><ul><li>Criticized for unreliability. </li></ul></ul><ul><ul><li>Product recalled and repaired. Popularity takes off. </li></ul></ul><ul><li>1986 - Sega Master System (SMS) released to compete with NES. </li></ul><ul><ul><li>Technologically better than Nintendo, but games less popular. </li></ul></ul><ul><ul><li>Technology for SMS made portable and used for Sega Game Gear (1991). </li></ul></ul>Mario Brothers becomes a hugely popular game for Nintendo, spawning many sequels.
  5. 5. History - 1980’s & 1990’s <ul><li>Nintendo is major console manufacturer, with Sega as major competitor. Sequels to NES, SMS & Sega Genesis released throughout 80’s & 90’s. </li></ul><ul><li>1995 - Sony comes on scene with Playstation. </li></ul><ul><ul><li>Originally an add-on for Nintendo. </li></ul></ul><ul><ul><li>Deal fell through. Sony continued to develop as stand-alone. </li></ul></ul>
  6. 6. History - 2000 to Today <ul><li>2001 - Microsoft joins console competition with Xbox. </li></ul><ul><ul><li>Marks the entrance of the last of today’s major competitors. </li></ul></ul><ul><li>Currently 3 major console models: </li></ul><ul><ul><li>Nintendo Wii (2006) </li></ul></ul><ul><ul><li>Sony PS3 (2006) </li></ul></ul><ul><ul><li>Microsoft Xbox 360 (2005) </li></ul></ul>
  7. 7. Revenue <ul><li>US sales of Consoles & Handhelds: </li></ul><ul><ul><li>Hardware $4.6 billion </li></ul></ul><ul><ul><li>Games $6.5 billion </li></ul></ul><ul><li>Worldwide sales of hardware & software: </li></ul><ul><ul><li>Projected for 2011 - $44 billion </li></ul></ul>
  8. 8. Slicing Up the Pie <ul><li>Sony leads industry with 50% market share. </li></ul><ul><li>Expected to stay the same for next few years. </li></ul><ul><li>Nintendo & Microsoft will remain major competitors. </li></ul>
  9. 9. Target Consumers <ul><li>Traditionally men aged 12-35. </li></ul><ul><ul><li>By end of 20 09 , </li></ul></ul><ul><ul><ul><li>More than 2/3 of men 18-34 had access to console in their homes. </li></ul></ul></ul><ul><ul><ul><li>80% of boys 12-17 had access. </li></ul></ul></ul><ul><li>Women only 10% of video game players as of June, 20 09 . </li></ul>
  10. 10. Target Consumers <ul><li>Beginning to diversify. </li></ul><ul><li>Consoles in 46 million homes in US. </li></ul><ul><li>148 million adults have access to a console. </li></ul><ul><li>More than 1/3 of all adults online have game consoles. </li></ul><ul><li>Average user plays for 2 hours, 15 minutes per day. </li></ul>

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