Teem'd organize deploy social media

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We created Teem’d (teemd.com) to stimulate the development of relevant, original and localized content from contributors throughout the organization. Designed around groups, the application allows teams to create content together using an intuitive review and approval process. Different groups collaborate across departments or locations and share content with other groups throughout the organization. Local groups can customize these suggestions for their locale or audience. Teem’d was designed to solve the pain of contributors who have a full time job, (as opposed to the pain of specialists who’s full time job is social media), and helps address the distributed community throughout the organization, (as opposed to the generally centralized effort of the social media group).

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  • Different members from different departments – this could include marketing, sales, legal ….
  • Different members from different departments – this could include marketing, sales, legal ….
  • Different members from different departments – this could include marketing, sales, legal ….
  • Marriott hotel chain has 1000 of hotels around the world
  • Marriott hotel chain has 1000 of hotels around the world
  • Different members from different departments – this could include marketing, sales, legal ….
  • Teem'd organize deploy social media

    1. 1. 1 A collaboration tool to organize and deploy social media April 14, 2014 CONFIDENTIAL :: Not for Distribution
    2. 2. 2 Organizations manage social media in different ways One organization – one voice  Consistent messaging  Trained / Professional contributors  Programmed presence  Strong oversight • No local engagement • Expensive to staff Command and control  Centralized oversight  Trained / Professional contributors  Programmed presence • Inflexible engagement with local community • Challenge to stay on message • Expensive to staff Unstructured deployment  Local contributors  Self reliant, self organizing groups  No incremental expense • Poor oversight • Uncertain engagement • Erratic presence April 14, 2014 CONFIDENTIAL :: Not for Distribution
    3. 3. 3 How does Teem’d work? April 14, 2014 CONFIDENTIAL :: Not for Distribution
    4. 4. 1. Local groups share responsibility to manage Social Media Executive Events Community Mgr Marketing Program Mgr April 14, 2014 CONFIDENTIAL :: Not for Distribution 4
    5. 5. Groups create and publish posts directly to their official channels April 14, 2014 CONFIDENTIAL :: Not for Distribution 5 Edit Approve Create Approve Publish
    6. 6. 1. Outcome April 14, 2014 CONFIDENTIAL :: Not for Distribution 6 1. Control your message by crowdsourcing oversight to local teams. 2. Localize the message by enabling teams to tailor the content for their customers. 3. Train & develop contributors with prepackaged suggestions from the social media director. 4. Manage time and resources with an intuitive workflow process that promotes participation. 5. Integrate marketing with contributions from different stakeholders.
    7. 7. 2. National HQ shares social media ideas & suggestions with local teams April 14, 2014 CONFIDENTIAL :: Not for Distribution 7
    8. 8. Each group uses the original post to suit its own community April 14, 2014 CONFIDENTIAL :: Not for Distribution 8 Ignored suggestionOriginal post Published original suggestion Customized & published suggestion Customized suggestion and rescheduled publish date Original post Original post Original post ✕✕ ✕
    9. 9. 2. Outcome April 14, 2014 CONFIDENTIAL :: Not for Distribution 9 1. Control your message with prepackaged suggestions to the network 2. Localize the message by prompting groups to “fill in the blanks” 3. Train & develop contributors with descriptions and explanations of goals and objectives 4. Manage time and resources with a private “wire service” 5. Integrate marketing from the top down
    10. 10. In summary Teem’d transforms how companies organize social media by creating a “Community of Practice” • A learning environment • Common understanding of norms and best practices • Shared responsibility for contributors, which lessens • Number of ‘ghost towns’ • Impact of employee turnover • Easy for stakeholders and employees to contribute • Ability to adapt content to local communities April 14, 2014 CONFIDENTIAL :: Not for Distribution 10

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