Y&R Puerto Rico | Digital PortfolioPresentation Transcript
A full-service advertising agency, Young & Rubicam is always amongthe top three agencies in creative reputation, size and billings.Our philosophy:“Understand through discipline; compel through imagination.” – Raymond RubicamCreative Leadership:• “Resist the usual.” – Raymond Rubicam• Achieve results through single-minded creative, based on ideas, notrelying on executions.• Use creativity as the biggest multiplier of a client’s budget.Present in everything we do: Strategic Planning Business-Business Promotions Creative BTL 360 Digital
Part of the WPP Global Network, we are guided by a multinationalperspective, but with a deep understanding of the local marketplace.
A solid Latin America network. Mexico Miami Guatemala Dominican Republic* El Salvador* Puerto Rico Honduras* Barbados* Nicaragua* Costa Rica* Venezuela* Panama Colombia Brasil Ecuador* Paraguay* Peru Uruguay Chile Argentina
Interactive efforts are always integrated in ouragency’s strategic mix. Digital is part of any 360ºcampaign we develop for our clients.Social Media Strategies & ManagementWebsite Design & DevelopmentCustomized Web-Based Applications (B2B, B2C)Online Banner Campaign Development & ManagementMobile / Tablet ApplicationsContent Management Systems (CMS)Search Engine Optimization (SEO)Search Engine Marketing (SEM)Usability Assessment & Information ArchitectureCustomer Relationship Management (CRM) SolutionsData Management & MiningEmail Blasting
ScrollRich Media Banner Campaign | Client: Mazda
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Results:• 2009 Gold Cúspide Award• 2009 SME Web Awards Finalist• We leveraged on a functionality any web visitor needs andknows how to use: dragging down the browser’s scroll bar,equaled how the Mazda 3 lowered its gas consumption.• As our advertisement became the scroll bar, 100% ofVocero.com’s users interacted with the banner, thus earningour banner the highest visibility and interaction any onlineadvertisement could possibly have.
Heineken Facebook PageSocial Community Management | Client: Heineken / Méndez & Co.Goals:• Create and maintain consumer engagement, through highlywitty and relevant posts.• Incite conversations, likes, and sharable material that wouldspread the brand’s voice across Facebook friends.• Generate strategies to keep our audience interested, as well asincrease our fanbase.
Results:• Among Heineken globally, we have managed to make PuertoRico have the 18th Heineken Facebook Fanpage with themost fans, totaling 46,010 active fans.• We have increased our fanbase’s interactivity with thebrand’s posts. Other countries tend to have an average of0.50% feedback on their communications; we have managedto increase user interactivity to an average range of 5 to 7%.• Heineken Puerto Rico is the Facebook page with the secondhighest fanbase in the beer category.
You Are HereIntegrated Promo: Facebook App, Mobile Web, Online Banner Campaign Client: Heineken / Méndez & Co. Goals: • Create a fun and witty 360º strategy to incite fans to visit as many Heineken venues as possible – a barhopping, if you will–, as well as various events throughout the Island (including the Ventana al JazzFest). • We created a Facebook page where, those fans who would do the most check-in’s in designated locations, would win prizes. • We took the experience to a whole new level, by creating a real- time video feed of the You Are Here events. This way, all fans could digitally “be there” in the party, and share in on the fun.
Online Banner Campaigns Google Ads Facebook Ads
Online Banner Campaigns
Online Banner Campaign Results: • In less than a month, more than 900 check-in’s were made across the Island. • At the height of this promotion, You Are Here was the 5th Heieneken app most interacted, making it a very effective effort within Heineken global. In less than three months, this promotion earned Heineken: • 7,422 New fans • 46,698 Visits •32,146 Absolute Unique Visitors
Results:• Awarded with Bronze in Festival Caribe• Rather than showing a banner with the product and itsadvantages, we created an environment where the user couldactually experience how easy the H1N1 virus could be spread(“just touch”), and learn how equally easy he/she could beprotected (“wash your hands with Protex”).- The communication was so efective, Protex soaps sold out inrecord time right after the banner was launched. Video will play automatically.
“G1” Rich Media Banner Campaign | Client: T-MobileGoals:• Create awareness of the first Android smartphone thatcontained Google Search Integration.• Execute a strategy that would easily show the user what GoogleSearch brings to their every day mobile phone use.• Present this smart phone as an exclusive asset offered only byT-Mobile
Results:• By running this rich media “takeover” banner in Puerto Rico’smost visited website (Endi.com), our product had a extremelyhigh visibility.• The manner in which the banner took over the page, andallowed the actual news in Endi to be seen through thephone’s screen, showed how now your smartphone allowedyou to better find the same information you would normallyaccess through a desktop computer, but on the go.
Bacardí Social PlatformsDigital Ecosystem Management | Client: Bacardí Puerto Rico
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Mobile App (iPhone & Android) -Using geo-location services, the app automatically sends a push notification with the nearest Bacardí spots and events. - Bacardí venues are mapped in Google Maps. - If your friends are also registered in the app, you can view if they’re in Bacardí venues. -Complete integration with Facebook, whereby it shows all the wall posts, images and videos that are uploaded to Facebook. - Includes many recipes for cocktails with Bacardí.
Results:• Bacardí PR ranked as the 5th“most liked page” in Puerto Rico,according to a study done by ElNuevo Día.• Even after earning that highposition,our fan base keepsgrowing and interacting with ourbrand every day.• We still hold 5th place, with acurrent total of 118,340 fans.