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13 Facts Fiction Indonesian Youth Market
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13 Facts Fiction Indonesian Youth Market

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  • 1. 13 Facts & FictionAbout TheIndonesianYouth MarketYouth laboratory Indonesia Insightswww.enterthelab.com
  • 2. We buy brands not products#FACT
  • 3. Facebook is our informational tool#FICTION
  • 4. We have been craving for more offlinecurrency since facebook arrived#FACT
  • 5. Cheap price wars are work for grabbingyouth loyalty towards mobile operator#FICTION
  • 6. Somehow the fast growth ofmobile usage scares us#FACT
  • 7. We do care about what happened tothe environment#FACT
  • 8. We don’t care about whyyou sell the brand/product to us#FICTION
  • 9. When you’re thinking about FGDits already too late. We’re alreadyon something else#FACT
  • 10. We pay attention to whatcelebrities say on twitter about brand#FICTION
  • 11. I don’t care if it’san imitation as longas it’s cheap#FICTION
  • 12. Brand Icon is so last year#FACT
  • 13. We don’t know that you’re tryingto sell us something#FICTION
  • 14. We come to your event, butwe don’t buy your product afterward#FACT
  • 15. Slides presentation by:Muhammad FaisalTara TalitaAnggun IntanPhotos By:Andhieni Kusuma DewiGet more insights onThe Indonesian Youth Market onwww.enterthelab.com
  • 16. Catch all our Youth Trends Report out January 2011 Indonesian Youthniverse 3/3 series: 1/3 Indonesian Mobile Trends 2/3 Indonesian Auto Trends 3/3 Female-Millennial Moms Trends Call us for a presentation of this Report, or include us in your marketing strategy elaboration Visit our web for more info www.enterthelab.com Or contact: Muhammad Faisal faisal_sii@yahoo.com Tara Talita tara.talita@gmail.comThe first repositoryof Indonesian youth culture & behavioral insightsYouth Laboratory Indonesia www.enterthelab.com