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Summer 2012 seo 2 earned media
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Summer 2012 seo 2 earned media

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Talking about SEO and social media. Warning, this presentation does contain some industrial language, because it was delivered to a team with a sense of humour and an expectation that I'm going to ...

Talking about SEO and social media. Warning, this presentation does contain some industrial language, because it was delivered to a team with a sense of humour and an expectation that I'm going to swear a little bit.

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    Summer 2012 seo 2 earned media Summer 2012 seo 2 earned media Presentation Transcript

    • WHY SEO BALLS SUCKS AND WHAT WE’RE GOING TO DO ABOUT IT
    • HOW SEO WORKS (2000 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy some links 3: ???? 4: Profit!!!1!
    • HOW SEO WORKS (2004 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy lots of links 3: ???? 4: Profit!1!!1!
    • HOW SEO WORKS (2008 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy a shit-load of links 3: ???? 4: Profit!!!1!
    • HOW SEO WORKS (2011 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Get the site in great shape 3: Think a bit about users 4: Buy a fuck-tonne of links 5: ???? 6: Profit!!!1!!!!11!!1!one!eleven!!!!
    • but if it’s just about links…
    • This is Troy Troy is “HAWT” Troy is looking for love Troy likes nice girls, but he can’t find one
    • This is Sharpay Sharpay is popular Sharpay buys her friends Sharpay is a total bitch
    • This is Gabriella Gabriella is not popular She can’t buy friends Gabriella is lovely
    • Back to our feature presentation
    • >> THE EARNED MEDIA MANIFESTO >> >> YOU CANNOT BUY POPULARITY : AUTHORITY IS EARNED >> >> USERS ARE PEOPLE >> USER EXPERIENCE IS IMPORTANT >> CONTEXT IS EVERYTHING >> GIVE PEOPLE A REASON TO CHOOSE YOU >> LISTEN TO EVERYONE >> SPEAK HOW YOU WOULD LIKE TO BE SPOKEN TO >> BE REMARKABLE >>
    • EARNED MEDIA (2012 VERSION) 1: Content is relevant (keywords are optional, Google is clever) 2: Websites look beautiful (you should make an effort) 3: Make it easy to share content (who doesn’t like a button) 4: Make all content worth sharing 5: Get the right people to talk about you for the right reasons 6: Ask customers what they want 7: Make friends with the popular kids 8: Stand out from the crowd 9: Be in the right place at the right time 10: Talk to customers throughout their journey
    • Earned media: Happy endings