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Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
Social Gaming Presentation from iGaming SuperShow 2011
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Social Gaming Presentation from iGaming SuperShow 2011

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James Lowery's presentation from iGaming Supershow 2011

James Lowery's presentation from iGaming Supershow 2011

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Transcript

  • 1. What do you mean when you say 'Social'
  • 2. James: Conversations <ul><li>Social is people... </li></ul><ul><ul><li>Sharing Ideas </li></ul></ul><ul><ul><li>Exchanging opinions </li></ul></ul><ul><ul><li>Discussion </li></ul></ul><ul><li>The media is just where it is done </li></ul>
  • 3. Gaming and the brutal truth about social...
  • 4. James: gaming is unsocial <ul><li>Social stigma associated with gaming </li></ul><ul><ul><li>People typically play alone </li></ul></ul><ul><ul><li>Casino gaming is immersive </li></ul></ul><ul><li>  </li></ul>
  • 5. If gaming's best customers are the ones who lose the most, how do they interact with social?
  • 6. James: They Look for Winners! <ul><li>To find losers , look for winners </li></ul><ul><li>Popular content includes: </li></ul><ul><ul><li>Strategies to improve their performance </li></ul></ul><ul><ul><li>Tutorials to improve their odds of winning  </li></ul></ul><ul><ul><li>Tips about the best places to play </li></ul></ul><ul><li>Optimise social content that appeals to your target customer </li></ul>
  • 7. If gaming is fairly antisocial, what parts are social?
  • 8. James: The not-gaming part <ul><li>The framework around gaming is  highly social </li></ul><ul><ul><li>Events have a loosely connected community </li></ul></ul><ul><ul><ul><li>Interest based sports betting </li></ul></ul></ul><ul><ul><ul><ul><li>Football teams </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Racing events </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Strategy forums </li></ul></ul></ul></ul>
  • 9. Facebook and gaming?
  • 10. James: Facebook is everywhere <ul><ul><li>Facebook in Bing </li></ul></ul><ul><ul><li>Social circle in Google </li></ul></ul><ul><li>Peer validation of results increases CTR </li></ul>
  • 11. Twitter and gaming?  
  • 12. James: It's conversational <ul><li>The readership must be engaged </li></ul><ul><ul><li>It should be used to add value to other channels </li></ul></ul><ul><ul><ul><li>Use it to push the discussion elsewhere </li></ul></ul></ul><ul><ul><ul><li>Use it for real time discussion </li></ul></ul></ul><ul><ul><ul><li>Use it to address consumers </li></ul></ul></ul><ul><ul><ul><li>Use it to boost visibility of timely content </li></ul></ul></ul><ul><li>Used appropriately, Twitter must be more than links </li></ul>
  • 13. What else is there?
  • 14. James:  Trusted Conversations    <ul><li>Social Media does not begin and end with Twitter / Facebook. </li></ul><ul><li>Some Stats: </li></ul><ul><li>                              Forums:  </li></ul><ul><li>     281,000 members discussing poker techniques </li></ul><ul><li>                               Forums:  </li></ul><ul><li>    63,533 members discussing betting strategies </li></ul><ul><li>When you ask Google a question ... forums answer  </li></ul>
  • 15. How would you run a campaign / strategy using this?
  • 16. James: Social adds influence <ul><li>Search already delivers qualified, interested users </li></ul><ul><ul><li>Use social to augment your search results </li></ul></ul><ul><ul><ul><li>Find and promote positive sentiment </li></ul></ul></ul><ul><ul><ul><li>Engage in communities to provide advice </li></ul></ul></ul><ul><ul><ul><li>Be recognised as a contributor </li></ul></ul></ul><ul><ul><ul><li>Use SEO to make content more visible </li></ul></ul></ul><ul><ul><ul><ul><li>content structure of forum / blog posts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>link building to appropriate material </li></ul></ul></ul></ul><ul><li>If every discussion a user finds on every forum is about how great you are, then they will find you in a million ways </li></ul>
  • 17. Paul: Unibet is based on WOM <ul><li>Accelerate what has worked from 1997.        'Meaningful Engagement' </li></ul><ul><li>Mine the social graph using Refer a Friend </li></ul><ul><li>  </li></ul><ul><li>Take extra care of existing customers so they happily refer us. </li></ul><ul><li>  </li></ul><ul><li>Make it easier to navigate to content that really helps users (help advice etc) </li></ul>
  • 18. KPI's - which ones matter the most to you?  
  • 19. James: Increased Deposits <ul><li>Increase the propensity of users to buy ... </li></ul><ul><li>...and for buyers to lose. </li></ul><ul><li>Increase participation through (meaningful) engagement </li></ul><ul><li>Social media is not just about acquisition: </li></ul><ul><ul><li>Reputation </li></ul></ul><ul><ul><li>Encouragement </li></ul></ul><ul><ul><li>Retention </li></ul></ul>
  • 20. Final thoughts, the  'elevator take away'  our best, final take away advice  
  • 21. James: Be the topic of conversation <ul><li>Know who is saying what about you and when, and recognise the value of those conversations as part of your overall SEO strategy </li></ul>xkcd.com (May 2011) - not Marie Curie
  • 22. Thanks! <ul><li>Thanks Everyone! </li></ul><ul><li>  </li></ul><ul><li>From James, Jesper & Paul </li></ul><ul><li>And Nichola for moderating </li></ul>

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