Sascon social commerce presentation
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Sascon social commerce presentation Presentation Transcript

  • 1. Adding the social layer
  • 2. Shopping
    And
    Buying
    Are
    Not
    The
    Same
    Thing
  • 3. Shopping on a social network is not the same as social shopping
  • 4. True communities form around shared interests and “likes”
    Groupon creates dynamic communities based on a short term shared interest
  • 5. Social commerce needs to leverage customer’s social networks.
    “Liking” and “sharing” are free advertising, and need to be goals of a retail website
  • 6. Because sharing is caring!
  • 7. Thanks!
    Twitter: @yrewol
    Work: Latitudegroup.com
    Blog: quumf.com