Adding the social layer<br />
Shopping <br />And <br />Buying<br />Are <br />Not <br />The <br />Same <br />Thing<br />
Shopping on a social network is not the same as social shopping <br />
True communities form around shared interests and “likes”<br />Groupon creates dynamic communities based on a short term s...
Social commerce needs to leverage customer’s social networks.<br />“Liking” and “sharing” are free advertising, and need t...
Because sharing is caring!<br />
Thanks!<br />Twitter:	@yrewol<br />Work:		Latitudegroup.com<br />Blog:		quumf.com<br />
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Sascon social commerce presentation

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Sascon social commerce presentation

  1. 1. Adding the social layer<br />
  2. 2. Shopping <br />And <br />Buying<br />Are <br />Not <br />The <br />Same <br />Thing<br />
  3. 3. Shopping on a social network is not the same as social shopping <br />
  4. 4. True communities form around shared interests and “likes”<br />Groupon creates dynamic communities based on a short term shared interest<br />
  5. 5. Social commerce needs to leverage customer’s social networks.<br />“Liking” and “sharing” are free advertising, and need to be goals of a retail website<br />
  6. 6. Because sharing is caring!<br />
  7. 7. Thanks!<br />Twitter: @yrewol<br />Work: Latitudegroup.com<br />Blog: quumf.com<br />
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