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Sascon social commerce presentation

by yrewol on May 31, 2011

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Sascon social commerce presentation Presentation Transcript

Adding the social layer
Shopping
And
Buying
Are
Not
The
Same
Thing
Shopping on a social network is not the same as social shopping
True communities form around shared interests and “likes”
Groupon creates dynamic communities based on a short term shared interest
Social commerce needs to leverage customer’s social networks.
“Liking” and “sharing” are free advertising, and need to be goals of a retail website
Because sharing is caring!
Thanks!
Twitter: @yrewol
Work: Latitudegroup.com
Blog: quumf.com