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Figaro Social Media Conference Sept 2011
 

Figaro Social Media Conference Sept 2011

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My presentation on social media from the Figaro Digital Conference at the Magic Circle on 29 September 2011

My presentation on social media from the Figaro Digital Conference at the Magic Circle on 29 September 2011

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    Figaro Social Media Conference Sept 2011 Figaro Social Media Conference Sept 2011 Presentation Transcript

    • Relationships that matter
      conversations that last
    • Social is not the same as digital
      Digital Marketing
      Proposition led
      Conversion
      Sales
      ROI
      Attribution
      Average Order Value
      Social Marketing
      Audience led
      Relationship
      Branding
      ROE
      Advocacy
      Lifetime Value
    • Social Media Marketing
      Audience
      Who are we talking to
      Channel
      How are we talking to them
      Message
      What are the benefits to the customer
    • Who Does Social Marketing Well?
    • Audience
    • Know Your Audience
      Who are they?
      What they want and need?
      How they want to buy
    • Networks
    • ?
      ?
    • Community
      =
      Social
    • Listen
    • Don’t interrupt
      Find the meaning
      Know when to speak
      Know who is important
      Be a good listener
    • Speak
    • The Architecture of Conversation
      A:
      Controlling Process
      (Goal)
      E:
      Comparator
      F:
      Iterative Execution
      C:
      Injunction to execute
      D:
      Return of results
      B:
      Controlling Process
      (Method)
      The architecture of conversation
      (Paul Pangaro © 1989)
    • Measure