Relationships that matter<br />conversations that last<br />
Social is not the same as digital<br />Digital Marketing<br />Proposition led<br />Conversion<br />Sales<br />ROI<br />Att...
Social Media Marketing<br />Audience<br />Who are we talking to<br />Channel<br />How are we talking to them<br />Message<...
Who Does Social Marketing Well?<br />
Audience<br />
Know Your Audience<br />Who are they?<br />What they want and need? <br />How they want to buy <br />
Networks<br />
?<br />?<br />
Community<br />=<br />Social<br />
Listen<br />
Don’t interrupt<br />Find the meaning<br />Know when to speak<br />Know who is important<br />Be a good listener<br />
Speak<br />
The Architecture of Conversation<br />A:<br />Controlling Process<br />(Goal)<br />E:<br />Comparator<br />F:<br />Iterati...
Measure<br />
Figaro Social Media Conference Sept 2011
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Figaro Social Media Conference Sept 2011

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My presentation on social media from the Figaro Digital Conference at the Magic Circle on 29 September 2011

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Figaro Social Media Conference Sept 2011

  1. 1. Relationships that matter<br />conversations that last<br />
  2. 2. Social is not the same as digital<br />Digital Marketing<br />Proposition led<br />Conversion<br />Sales<br />ROI<br />Attribution<br />Average Order Value<br />Social Marketing<br />Audience led<br />Relationship<br />Branding<br />ROE<br />Advocacy<br />Lifetime Value<br />
  3. 3. Social Media Marketing<br />Audience<br />Who are we talking to<br />Channel<br />How are we talking to them<br />Message<br />What are the benefits to the customer<br />
  4. 4. Who Does Social Marketing Well?<br />
  5. 5. Audience<br />
  6. 6. Know Your Audience<br />Who are they?<br />What they want and need? <br />How they want to buy <br />
  7. 7. Networks<br />
  8. 8. ?<br />?<br />
  9. 9. Community<br />=<br />Social<br />
  10. 10. Listen<br />
  11. 11. Don’t interrupt<br />Find the meaning<br />Know when to speak<br />Know who is important<br />Be a good listener<br />
  12. 12. Speak<br />
  13. 13. The Architecture of Conversation<br />A:<br />Controlling Process<br />(Goal)<br />E:<br />Comparator<br />F:<br />Iterative Execution<br />C:<br />Injunction to execute<br />D:<br />Return of results<br />B:<br />Controlling Process<br />(Method)<br />The architecture of conversation<br />(Paul Pangaro © 1989)<br />
  14. 14. Measure<br />
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