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Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
Figaro Social Media Conference Sept 2011
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Figaro Social Media Conference Sept 2011

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My presentation on social media from the Figaro Digital Conference at the Magic Circle on 29 September 2011

My presentation on social media from the Figaro Digital Conference at the Magic Circle on 29 September 2011

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Transcript

  • 1. Relationships that matter<br />conversations that last<br />
  • 2. Social is not the same as digital<br />Digital Marketing<br />Proposition led<br />Conversion<br />Sales<br />ROI<br />Attribution<br />Average Order Value<br />Social Marketing<br />Audience led<br />Relationship<br />Branding<br />ROE<br />Advocacy<br />Lifetime Value<br />
  • 3. Social Media Marketing<br />Audience<br />Who are we talking to<br />Channel<br />How are we talking to them<br />Message<br />What are the benefits to the customer<br />
  • 4. Who Does Social Marketing Well?<br />
  • 5. Audience<br />
  • 6. Know Your Audience<br />Who are they?<br />What they want and need? <br />How they want to buy <br />
  • 7. Networks<br />
  • 8. ?<br />?<br />
  • 9. Community<br />=<br />Social<br />
  • 10. Listen<br />
  • 11. Don’t interrupt<br />Find the meaning<br />Know when to speak<br />Know who is important<br />Be a good listener<br />
  • 12. Speak<br />
  • 13. The Architecture of Conversation<br />A:<br />Controlling Process<br />(Goal)<br />E:<br />Comparator<br />F:<br />Iterative Execution<br />C:<br />Injunction to execute<br />D:<br />Return of results<br />B:<br />Controlling Process<br />(Method)<br />The architecture of conversation<br />(Paul Pangaro © 1989)<br />
  • 14. Measure<br />

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