Figaro Social Media Conference Sept 2011

Relationships that matter
conversations that last

Social is not the same as digital
Digital Marketing
Proposition led
Conversion
Sales
ROI
Attribution
Average Order Value
Social Marketing
Audience led
Relationship
Branding
ROE
Advocacy
Lifetime Value

Social Media Marketing
Audience
Who are we talking to
Channel
How are we talking to them
Message
What are the benefits to the customer

Who Does Social Marketing Well?

Audience

Know Your Audience
Who are they?
What they want and need?
How they want to buy

Networks

Community
=
Social

Listen

Don’t interrupt
Find the meaning
Know when to speak
Know who is important
Be a good listener

The Architecture of Conversation
A:
Controlling Process
(Goal)
E:
Comparator
F:
Iterative Execution
C:
Injunction to execute
D:
Return of results
B:
Controlling Process
(Method)
The architecture of conversation
(Paul Pangaro © 1989)

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Figaro Social Media Conference Sept 2011

by yrewol

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Figaro Social Media Conference Sept 2011 Presentation Transcript