Figaro Social Media Conference Sept 2011
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Figaro Social Media Conference Sept 2011

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My presentation on social media from the Figaro Digital Conference at the Magic Circle on 29 September 2011

My presentation on social media from the Figaro Digital Conference at the Magic Circle on 29 September 2011

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Figaro Social Media Conference Sept 2011 Presentation Transcript

  • 1. Relationships that matter
    conversations that last
  • 2. Social is not the same as digital
    Digital Marketing
    Proposition led
    Conversion
    Sales
    ROI
    Attribution
    Average Order Value
    Social Marketing
    Audience led
    Relationship
    Branding
    ROE
    Advocacy
    Lifetime Value
  • 3. Social Media Marketing
    Audience
    Who are we talking to
    Channel
    How are we talking to them
    Message
    What are the benefits to the customer
  • 4. Who Does Social Marketing Well?
  • 5. Audience
  • 6. Know Your Audience
    Who are they?
    What they want and need?
    How they want to buy
  • 7. Networks
  • 8. ?
    ?
  • 9. Community
    =
    Social
  • 10. Listen
  • 11. Don’t interrupt
    Find the meaning
    Know when to speak
    Know who is important
    Be a good listener
  • 12. Speak
  • 13. The Architecture of Conversation
    A:
    Controlling Process
    (Goal)
    E:
    Comparator
    F:
    Iterative Execution
    C:
    Injunction to execute
    D:
    Return of results
    B:
    Controlling Process
    (Method)
    The architecture of conversation
    (Paul Pangaro © 1989)
  • 14. Measure