Online Customer Experience

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    Online Customer Experience - Presentation Transcript

    1. Online Customer Experience CASE STUDY: Refining the online customer experience at Ilgın Ece Şahin Kemal Yerlikaya Melike Akdülger Okan Erol Seda Çetin Yeşim Soylu 12 May ’08 / Digital Marketing Lecture
    2. Customer experience • what is customer experience/why is it important? • successful digital experiences • how to measure online customer experience The case: dabs.com Conclusion Outline

    + yesim p. soyluyesim p. soylu, 2 years ago

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    Presentation for digital marketing course.

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