About Design June2008

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  • Alliance June 2008 20 ans INFORGE Just in case a speaker does not show up …
  • About Design June2008

    1. 1. about design yves pigneur alliance
    2. 2. design managing as designing d.manifesto power of design (IDEO) design science
    3. 3. design
    4. 4. “ Engineering, medicine, business , architecture and painting are concerned not with the necessary but with the contingent, not with how things are but with how they might be, in short, with design ” Herbert Simon
    5. 5. design
    6. 6. “ To synthesize a solution from all of the relevant constraints, understanding everything that will make a difference to the result; to frame, or reframe, the problem and objective; to create and envision alternatives; to select from those alternatives, knowing intuitively how to choose the best approach ; to visualize and prototype the intended solution” Bill Moggridge
    7. 8.
    8. 10. managing as designing
    9. 11.
    10. 12.
    11. 13. “ The premise […] is that managers are designers as well as decision makers and that although the two are inextricably linked in management action, we have for too long emphasized the decision face of management over the design face” Richard Boland and Frank Collopy
    12. 14. Decision Vs. Design attitude <ul><li>Decision attitude </li></ul><ul><ul><li>Easy to come up with alternatives, but difficult to choose among them </li></ul></ul><ul><ul><li>CLOSED </li></ul></ul><ul><li>Design attitude </li></ul><ul><ul><li>Difficult to design, to invent, good alternatives </li></ul></ul><ul><ul><li>OPEN </li></ul></ul>Manage inventory Eliminate inventory
    13. 15. The designer stance <ul><li>Engineering, as problem solving Vs design, as creating </li></ul><ul><li>Mathematics and certainty Vs messiness and ambiguity </li></ul><ul><li>Follow a methodology Vs avoid stereotyping </li></ul><ul><li>Need for certainty Vs uncertainty of design </li></ul><ul><li>Fixing what exists Vs dream beyond what exists </li></ul>David Kelley (IDEO) interviewed by Bradley Hartfield (Stanford)
    14. 16. d.manifesto
    15. 17. © 2008, Pigneur http://www.stanford.edu/group/dschool/
    16. 18.
    17. 19.
    18. 20.
    19. 21. power of design
    20. 23. “ IDEO offers innovation strategy and design services. We identify opportunities for innovation by understanding latent user needs, technology factors, and business requirements for success. We evaluate potential solutions through user observation and iterative rapid prototyping” David Kelley
    21. 24. co-design
    22. 25. “ Our multidisciplinary teams include specialists in human factors research ; business strategy ; industrial and interaction design; environments design; mechanical, electrical, software , and manufacturing engineering; design validation; and more” David Kelley
    23. 28. co-design method
    24. 29. observe
    25. 30. design
    26. 31. prototype
    27. 32. implement
    28. 33. design science
    29. 37. d-school ?

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