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Business Model
 

Business Model

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    Business Model Business Model Presentation Transcript

    • us ines s mo del b ca nvas ac ourse prepared by ale x osterwalder ur and yves pigne
    • more ...
    • e-business ser vice design scenario & storytelling tas k analysis p rototyping m service t o business fro alization blue print & visu busine ss process ness model innovation busi business m odel canvas ‣ el design bu siness mod
    • the
business
model
 phenomena
requires
 new
analy4cal
tools
    • business
model
canvas
    • business model ^ vas can
    • 4 areas
    • HOW WHAT WHO HOW
MUCH
    • 9 blocks
    • the 9 building blocks of a business model ings b y JAM draw
    • CUSTOMER SEGMENTS DESCRIBING WHO A COMPANY OFFERS VALUE TO
    • VALUE PROPOSITIONS DESCRIBING A COMPANY’S OFFER
    • CHANNELS DESCRIBING HOW A COMPANY REACHES ITS CUSTOMERS
    • CUSTOMER RELATIONSHIPS DESCRIBING THE RELATIONSHIPS A COMPANY BUILDS
    • REVENUE $TREAMS DESCRIBING HOW A COMPANY MAKES MONEY
    • KEY RESOURCES DESCRIBING WHAT CAPABILITIES ARE REQUIRED
    • KEY ACTIVITIES DESCRIBING WHAT ACTIVITIES ARE REQUIRED
    • KEY PARTNERS THE PARTNERS THAT LEVERAGE THE BUSINESS MODEL
    • COST $TRUCTURE DESCRIBING THE COSTS OF A BUSINESS MODEL
    • key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels images by JAM
    • key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels
    • CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST $TRUCTURE REVENUE $TREAMS
    • THE BUSINESS MODEL CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST $TRUCTURE REVENUE $TREAMS
    • USING THE BUSINESS MODEL CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS building block building block building block building block k building bloc KEY CHANNELS RESOURCES building block building ock building bl COST $TRUCTURE REVENUE $TREAMS building bloc k building block building bloc k
    • artistic feel theater & & opera visitors atmosphere stage & manage artistic circus spectacle & without lions higher ticket logistics prices CIRQUE DU SOLEIL
    • e stage & manag spectacle & logistics theater & opera visitors artistic circus artistic feel & without lions atmosphere higher ticket prices
    • the business model canvas PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS e stage & manag theater & spectacle & opera visitors logistics artistic KEY circus DISTRIBUTION s RESOURCES without lion CHANNELS artistic feel & atmosphere COST STRUCTURE REVENUE STREAMS higher ticket prices
    • n business model ??? s ketch the amazo illustrations.fr
    • wi th s3 ? rf.snoitartsulli
    • (IT)
Infrastructure
Services
are
 Amazon.com’s
big
strategic
bet!
    • pe busines s model ??? sketch the sky illustrations.fr
    • Niklas Zennström
    • re with telco ! compa rf.snoitartsulli
    • other m odel ! us draw yet an let what else ? rf.snoitartsulli
    • how much did the coffee price change for Swiss households over the last couple of years?
    • 5 steps of business model design !" #" %" $" &" !! "#$%&'(#)#*'$+,-) !! 2$$#$$) !! (&2',$30&/)0,) !! 3.&,),#5)/0"#1) !! %0//.,'%23#) (.$',#$$)/0"#1) $3&#,-34$)2,") '/7&08#/#,3$)9) ',30)2)7&0:#%3) 9)'/71#/#,3) 5#26,#$$#$) 0770&3.,'+#$)) &02"/27) to be continued ...
    • business model r evi ew ✓ common language ✓ 9 blocks ✓ managing as designing ✓ 5 design steps
    • key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels images by JAM