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Business Model Presentation Transcript

  • 1. us ines s mo del b ca nvas ac ourse prepared by ale x osterwalder ur and yves pigne
  • 2. more ...
  • 3. e-business ser vice design scenario & storytelling tas k analysis p rototyping m service t o business fro alization blue print & visu busine ss process ness model innovation busi business m odel canvas ‣ el design bu siness mod
  • 4. the
business
model
 phenomena
requires
 new
analy4cal
tools
  • 5. business
model
canvas
  • 6. business model ^ vas can
  • 7. 4 areas
  • 8. HOW WHAT WHO HOW
MUCH
  • 9. 9 blocks
  • 10. the 9 building blocks of a business model ings b y JAM draw
  • 11. CUSTOMER SEGMENTS DESCRIBING WHO A COMPANY OFFERS VALUE TO
  • 12. VALUE PROPOSITIONS DESCRIBING A COMPANY’S OFFER
  • 13. CHANNELS DESCRIBING HOW A COMPANY REACHES ITS CUSTOMERS
  • 14. CUSTOMER RELATIONSHIPS DESCRIBING THE RELATIONSHIPS A COMPANY BUILDS
  • 15. REVENUE $TREAMS DESCRIBING HOW A COMPANY MAKES MONEY
  • 16. KEY RESOURCES DESCRIBING WHAT CAPABILITIES ARE REQUIRED
  • 17. KEY ACTIVITIES DESCRIBING WHAT ACTIVITIES ARE REQUIRED
  • 18. KEY PARTNERS THE PARTNERS THAT LEVERAGE THE BUSINESS MODEL
  • 19. COST $TRUCTURE DESCRIBING THE COSTS OF A BUSINESS MODEL
  • 20. key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels images by JAM
  • 21. key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels
  • 22. CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST $TRUCTURE REVENUE $TREAMS
  • 23. THE BUSINESS MODEL CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST $TRUCTURE REVENUE $TREAMS
  • 24. USING THE BUSINESS MODEL CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS building block building block building block building block k building bloc KEY CHANNELS RESOURCES building block building ock building bl COST $TRUCTURE REVENUE $TREAMS building bloc k building block building bloc k
  • 25. artistic feel theater & & opera visitors atmosphere stage & manage artistic circus spectacle & without lions higher ticket logistics prices CIRQUE DU SOLEIL
  • 26. e stage & manag spectacle & logistics theater & opera visitors artistic circus artistic feel & without lions atmosphere higher ticket prices
  • 27. the business model canvas PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS e stage & manag theater & spectacle & opera visitors logistics artistic KEY circus DISTRIBUTION s RESOURCES without lion CHANNELS artistic feel & atmosphere COST STRUCTURE REVENUE STREAMS higher ticket prices
  • 28. n business model ??? s ketch the amazo illustrations.fr
  • 29. wi th s3 ? rf.snoitartsulli
  • 30. (IT)
Infrastructure
Services
are
 Amazon.com’s
big
strategic
bet!
  • 31. pe busines s model ??? sketch the sky illustrations.fr
  • 32. Niklas Zennström
  • 33. re with telco ! compa rf.snoitartsulli
  • 34. other m odel ! us draw yet an let what else ? rf.snoitartsulli
  • 35. how much did the coffee price change for Swiss households over the last couple of years?
  • 36. 5 steps of business model design !" #" %" $" &" !! "#$%&'(#)#*'$+,-) !! 2$$#$$) !! (&2',$30&/)0,) !! 3.&,),#5)/0"#1) !! %0//.,'%23#) (.$',#$$)/0"#1) $3&#,-34$)2,") '/7&08#/#,3$)9) ',30)2)7&0:#%3) 9)'/71#/#,3) 5#26,#$$#$) 0770&3.,'+#$)) &02"/27) to be continued ...
  • 37. business model r evi ew ✓ common language ✓ 9 blocks ✓ managing as designing ✓ 5 design steps
  • 38. key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels images by JAM