www.yozzo.com
Thailand Mobile Market
information 2Q 2013
Version 2.00 | 25. August 2013
Thailand Demographic
Source: Worldbank | Gini | NBTC
Population: 67,373,000 (est. 2012)
Growth rate: 1.4%
Capitol: Bangkok...
Year
Total Post-Paid Pre-Paid
Subscribers Growth rate Subscribers Growth rate Subscribers Growth rate
2008 61,837,164 3.45...
2008 2009 2010 2011 2012 2013
Post-Paid 6,481,372 7,050,943 7,256,473 7,938,934 9,782,683 10,740,629
Pre-Paid 55,355,792 5...
Year Total Post-Paid Pre-Paid
2008 93.01% 9.75% 83.26%
2009 98.58% 10.54% 88.04%
2010 106.56% 10.78% 95.78%
2011 114.58% 1...
65.23% 64.22% 63.28% 63.85% 64.09%
20.81% 22.52% 24.02% 23.47% 22.93%
13.97% 13.26% 12.70% 12.68% 12.98%
0%
10%
20%
30%
40...
42,81%
31,02%
23,92%
1,98% 0,27%
Mobile Operator Market Shares: Q1 2013
Source: ITU | NBTC | Yozzo.com | Operators, Thaila...
AIS Highlights from 2Q 2013
Source: AIS 2013 *1Q Blended
Postpaid 2G Prepaid 2G Total 2G
Subscribers 3,947,000 33,719,400 ...
DTAC Highlights from 2Q 2013
Source: dtac 2013
Postpaid Prepaid Total
2Q 2013 3,222,279 24,009,180 27,231,459
Net Addition...
Blended ARPU (Excl. Interconnection Charge)
Source: Operators | NBTC | 25 August 2013
207 THB
(~$7.13)
60 percent of Thai internet users use a mobile device to access the web
Only 6 million of the 22 million Thai households o...
Time spent on the internet via mobile phones accounted for 49 percent of
all media use, edging out time spent watching TV ...
72% of Thailand’s mobile users are below the age of 24
72%
28%
Below the age
of 24-years
Above the age
of 24-years
Thailan...
1011010101101
0101101111011
10011011011000
Average mobile data consumption in Thailand
is 2 GB per/month for mobile video ...
1011010101101
0101101111011
10011011011000
May and June 2013 saw a total of
4.3 million first movers subscribers
arrive on...
LINE users in Thailand
Source: DTAC, LINE
4Q 2012 1Q 2013 2Q 2013
10,5 million 15 million 18 million
When the Thai mobile ...
Over 2.87 million smartphones sold in the first four months of 2013
Mobile Devices
Source: GfK Thailand
2.87
million
18-20 million mobiles will be sold in Thailand this year, 45% of them smartphones.
Mobile Devices
Source: GfK Thailand
18-...
Yozzo is a experienced Telecom Consulting firm, specializing in Information and
Communications Technology (ICT).
What we d...
www.yozzo.com
Thank you!You can download this presentation at www.yozzo.com
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2Q 2013 Thailand Mobile Market Information

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Updated version with figures, tables, information and statistics about the Thai Mobile Market 2Q 2013.

The report includes:

Thailand’s Mobile Subscriber Growth: 2008 - Q2 2013
Thailand’s Mobile Penetration: 2008 - Q2 2013
Mobile Service Usage: Q4 2011 – Q1 2013
Mobile Operator Market Shares: Q2 2013
AIS Highlights from Q2 2013
DTAC Highlights from Q2 2013
Blended ARPU
Mobile Internet usage in Thailand
Thailand’s Mobile user’s consumption and more…

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Statistics
Notes
  • Smartphone penetration 2013 by Age
    18-24 - 69.8%
    25-34 - 56.1%
    35-44 - 23.2%
    45-54 - 8.9%
    55+ - 4.9%
       Reply 
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  • Smartphone penetration 2013 by Gender
    Females: 29%
    Males: 34%

    Dont have information on feature phones
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  • How to know about the amount of the mobile subscribers by gender and age? I need info badly....pls
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2Q 2013 Thailand Mobile Market Information

  1. 1. www.yozzo.com Thailand Mobile Market information 2Q 2013 Version 2.00 | 25. August 2013
  2. 2. Thailand Demographic Source: Worldbank | Gini | NBTC Population: 67,373,000 (est. 2012) Growth rate: 1.4% Capitol: Bangkok: 9,300,000 (est. 2012) Urban: 31% Rural: 69% Gini Index: Although Bangkok and its surrounding areas play a dominant role in the economy; the Gini Index shows that Thailand has a relatively equal income distribution, greater than that of Malaysia or the Philippines and slightly less than Singapore’s. Mobile Penetration: (2Q 2013) 131%
  3. 3. Year Total Post-Paid Pre-Paid Subscribers Growth rate Subscribers Growth rate Subscribers Growth rate 2008 61,837,164 3.45% 6,481,372 6.02% 55,355,792 3.15% 2009 65,952,313 1.98% 7,050,943 1.24% 58,901,370 2.07% 2010 71,726,300 2.92% 7,256,473 2.01% 64,469,827 3.03% 2011 77,449,466 1.65% 7,938,934 3.70% 69,510,532 1.42% 2012 84,001,947 3.47% 9,782,683 6.60% 75,229,728 3.07% 2Q 2013 89,984,861 3.12% 10,740,629 5.38% 79,244,232 2.83% Thailand’s Mobile Subscriber Growth: 2008 - 2Q 2013 Source: Operators, NBTC, August 25, 2013
  4. 4. 2008 2009 2010 2011 2012 2013 Post-Paid 6,481,372 7,050,943 7,256,473 7,938,934 9,782,683 10,740,629 Pre-Paid 55,355,792 58,901,370 64,469,827 69,510,532 75,229,728 79,244,232 Total 61,837,164 65,952,313 71,726,300 77,449,466 84,001,947 89,984,861 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000 100,000,000 Thailand’s Mobile Subscriber Growth table: 2008 – 2Q 2013 Source: NBTC, Thailand, August 25, 2013
  5. 5. Year Total Post-Paid Pre-Paid 2008 93.01% 9.75% 83.26% 2009 98.58% 10.54% 88.04% 2010 106.56% 10.78% 95.78% 2011 114.58% 11.74% 102.83% 2012 123.69% 14.41% 109.29% Q1/2013 128.77% 16.10% 112.66% Thailand’s Mobile Penetration: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013
  6. 6. 65.23% 64.22% 63.28% 63.85% 64.09% 20.81% 22.52% 24.02% 23.47% 22.93% 13.97% 13.26% 12.70% 12.68% 12.98% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Voice Non-Voice Other Mobile Service Usage: Q1 2012 – Q1 2013 Source: Operators, Thailand, 25. August, 2013
  7. 7. 42,81% 31,02% 23,92% 1,98% 0,27% Mobile Operator Market Shares: Q1 2013 Source: ITU | NBTC | Yozzo.com | Operators, Thailand 25 August 2013
  8. 8. AIS Highlights from 2Q 2013 Source: AIS 2013 *1Q Blended Postpaid 2G Prepaid 2G Total 2G Subscribers 3,947,000 33,719,400 37,666,400 Net additions 121,200 426,300 547,500 Churn 1.5% 4.3% 4.0% ARPU 663 THB 192 THB *254 THB MOU 450 307 *339
  9. 9. DTAC Highlights from 2Q 2013 Source: dtac 2013 Postpaid Prepaid Total 2Q 2013 3,222,279 24,009,180 27,231,459 Net Additions 200,565 422,336 622,901 ARPU in THB 710 202 259
  10. 10. Blended ARPU (Excl. Interconnection Charge) Source: Operators | NBTC | 25 August 2013 207 THB (~$7.13)
  11. 11. 60 percent of Thai internet users use a mobile device to access the web Only 6 million of the 22 million Thai households own computers Mobile Internet usage in Thailand Source: Yozzo.com | National Statistical Office of Thailand
  12. 12. Time spent on the internet via mobile phones accounted for 49 percent of all media use, edging out time spent watching TV at 36 percent 49% 36% Mobile Internet usage in Thailand – Media Source: Nielsen Thailand Study 2013
  13. 13. 72% of Thailand’s mobile users are below the age of 24 72% 28% Below the age of 24-years Above the age of 24-years Thailand’s Mobile users age pattern Source: National Statistical Office of Thailand
  14. 14. 1011010101101 0101101111011 10011011011000 Average mobile data consumption in Thailand is 2 GB per/month for mobile video users Thailand’s Mobile users consumption Source: International Telecommunication Union (ITU) 2GB
  15. 15. 1011010101101 0101101111011 10011011011000 May and June 2013 saw a total of 4.3 million first movers subscribers arrive on the new 2.1GHz 3G service in Thailand. The operators estimate that 32 million will make the move from 2G to 3G in 2013 3G - Two months - 4.2m subscribers Source: NBTC Thailand July 2013 We want DATA
  16. 16. LINE users in Thailand Source: DTAC, LINE 4Q 2012 1Q 2013 2Q 2013 10,5 million 15 million 18 million When the Thai mobile operator DTAC released its LINE sticker series it took them only 11 hours to get 1 million followers on LINE. Thailand is second to Japan when it comes to most LINE users in the world
  17. 17. Over 2.87 million smartphones sold in the first four months of 2013 Mobile Devices Source: GfK Thailand 2.87 million
  18. 18. 18-20 million mobiles will be sold in Thailand this year, 45% of them smartphones. Mobile Devices Source: GfK Thailand 18-20 million
  19. 19. Yozzo is a experienced Telecom Consulting firm, specializing in Information and Communications Technology (ICT). What we do We assist public and private sector clients in their decision making through market insights, experience and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom operators, MVNO’s, Mobile device manufacturers, Retailers, Software & Service providers, Media and Broadcasting companies. How we do it We approach consultancy engagements from a commercial perspective, with the aim of adding significant value to your business by identifying and pursuing: growth opportunities, create products, services, and businesses that improve the efficiency, productivity, and profitability of your business. About the author
  20. 20. www.yozzo.com Thank you!You can download this presentation at www.yozzo.com

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