Social media burberry presentation

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Social media burberry presentation

  1. 1. “More than The Trench” <br />
  2. 2. The Company<br />Since 1856, Burberry has been a classic, unique, and well-known luxury brand. <br />Products include: Outerwear, men & women’s clothing, fragrances, handbags, & other accessories<br />The Core purposes of <br />Burberry are to Protect,<br /> explore, & Inspire<br />
  3. 3. Goals: “More than The Trench” Campaign<br />Burberry’s first campaign utilizing social media, The Art of The Trench Campaign, was an enormous success for Burberry….<br />Goal: Play off the success and tactics of The Art of The Trench Campaign, in creating a similar campaign that focuses on more than just the trench coat, and incorporates other products sold by Burberry in aims to <br />Increase brand awareness, brand preference, & sales<br />
  4. 4. Utilize Social Media Sites<br />Build a Relationship <br />With Customers<br />
  5. 5. Facebook: Photos Speak Louder Than Words<br />Contest: <br />Upload a picture of yourself wearing your favorite Burberry product. Like Burberry’s page & tag Burberry in the photo!<br />One month before Christmas we will choose our favorite photo & the winning customer will win a holiday special Burberry Handbag! <br />
  6. 6. Twitter<br />Tweet About:<br />*New Products<br />*Sales<br />*Contests<br />*Burberry Events & Fashion Shows<br />*Celebrities wearing & supporting Burberry<br />*ReTweet followers on reviews<br />
  7. 7. Youtube<br />Utilize Burberry Youtube Channel to the fullest:<br />*Product Features<br />*Celebrities wearing the product<br />*Clips from fashion shows<br />
  8. 8. Fashion Buffs Love to Blog: Intereaction is Key<br />Create Blog for “More than The Trench Coat”<br />*Begin by linking it to “The Art of The Trench Coat” Blog to gain attention<br />*Integrate all aspects of Burberry:<br />*Products, developments, events, celebrities, contests<br />*Interact with other Fashion Blogs & customers<br />*Keep it creative: Personalize it, Photos, Videos <br />
  9. 9. Timeline:<br />Promotion will begin February & be kicked off at the Autumn/Winter Wear Fashion Show<br />Promotion will be emphasized during Holiday season <br />
  10. 10. Monitoring Success<br />Social Media Interaction: Facebooklikes, Twitter followers, Youtube video views<br />Google Analytics<br />Google Alerts<br />Monitor Statistics<br />

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