Your SlideShare is downloading. ×
Social media burberry presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media burberry presentation

5,287

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,287
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
130
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. “More than The Trench”
  • 2. The Company
    Since 1856, Burberry has been a classic, unique, and well-known luxury brand.
    Products include: Outerwear, men & women’s clothing, fragrances, handbags, & other accessories
    The Core purposes of
    Burberry are to Protect,
    explore, & Inspire
  • 3. Goals: “More than The Trench” Campaign
    Burberry’s first campaign utilizing social media, The Art of The Trench Campaign, was an enormous success for Burberry….
    Goal: Play off the success and tactics of The Art of The Trench Campaign, in creating a similar campaign that focuses on more than just the trench coat, and incorporates other products sold by Burberry in aims to
    Increase brand awareness, brand preference, & sales
  • 4. Utilize Social Media Sites
    Build a Relationship
    With Customers
  • 5. Facebook: Photos Speak Louder Than Words
    Contest:
    Upload a picture of yourself wearing your favorite Burberry product. Like Burberry’s page & tag Burberry in the photo!
    One month before Christmas we will choose our favorite photo & the winning customer will win a holiday special Burberry Handbag!
  • 6. Twitter
    Tweet About:
    *New Products
    *Sales
    *Contests
    *Burberry Events & Fashion Shows
    *Celebrities wearing & supporting Burberry
    *ReTweet followers on reviews
  • 7. Youtube
    Utilize Burberry Youtube Channel to the fullest:
    *Product Features
    *Celebrities wearing the product
    *Clips from fashion shows
  • 8. Fashion Buffs Love to Blog: Intereaction is Key
    Create Blog for “More than The Trench Coat”
    *Begin by linking it to “The Art of The Trench Coat” Blog to gain attention
    *Integrate all aspects of Burberry:
    *Products, developments, events, celebrities, contests
    *Interact with other Fashion Blogs & customers
    *Keep it creative: Personalize it, Photos, Videos
  • 9. Timeline:
    Promotion will begin February & be kicked off at the Autumn/Winter Wear Fashion Show
    Promotion will be emphasized during Holiday season
  • 10. Monitoring Success
    Social Media Interaction: Facebooklikes, Twitter followers, Youtube video views
    Google Analytics
    Google Alerts
    Monitor Statistics

×