The Company Since 1856, Burberry has been a classic, unique, and well-known luxury brand. Products include: Outerwear, men & women’s clothing, fragrances, handbags, & other accessories The Core purposes of Burberry are to Protect, explore, & Inspire
Goals: “More than The Trench” Campaign Burberry’s first campaign utilizing social media, The Art of The Trench Campaign, was an enormous success for Burberry…. Goal: Play off the success and tactics of The Art of The Trench Campaign, in creating a similar campaign that focuses on more than just the trench coat, and incorporates other products sold by Burberry in aims to Increase brand awareness, brand preference, & sales
Utilize Social Media Sites Build a Relationship With Customers
Facebook: Photos Speak Louder Than Words Contest: Upload a picture of yourself wearing your favorite Burberry product. Like Burberry’s page & tag Burberry in the photo! One month before Christmas we will choose our favorite photo & the winning customer will win a holiday special Burberry Handbag!
Youtube Utilize Burberry Youtube Channel to the fullest: *Product Features *Celebrities wearing the product *Clips from fashion shows
Fashion Buffs Love to Blog: Intereaction is Key Create Blog for “More than The Trench Coat” *Begin by linking it to “The Art of The Trench Coat” Blog to gain attention *Integrate all aspects of Burberry: *Products, developments, events, celebrities, contests *Interact with other Fashion Blogs & customers *Keep it creative: Personalize it, Photos, Videos
Timeline: Promotion will begin February & be kicked off at the Autumn/Winter Wear Fashion Show Promotion will be emphasized during Holiday season
Monitoring Success Social Media Interaction: Facebooklikes, Twitter followers, Youtube video views Google Analytics Google Alerts Monitor Statistics