2010 YouToo nonprofit workshop


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Raising money through the use of social media.

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2010 YouToo nonprofit workshop

  1. 1. Youtoo Nonprofit Workshop:   Haiti, Chile & Social Media By Kevin Lockett       N
  2. 2. Engage, Engage, Engage <ul><li>  </li></ul><ul><li>Gaining Donors using TNT </li></ul><ul><li>  </li></ul><ul><li>Be  Your Own Media Outlet </li></ul><ul><li>  </li></ul><ul><li>Social Media is a Two Way Street </li></ul><ul><li>  </li></ul><ul><li>Share Comments @ #youtoohaiti </li></ul><ul><li>  </li></ul>
  3. 3. Gaining Donors With TNT (Text N Twitter) <ul><li>  </li></ul>
  4. 4. Wyclef Jean Twitter Channel <ul><li>&quot;Please text 'Yéle' to 501501 to donate $5 to Yéle Haiti. Your money will help with relief efforts. They need our help.&quot; </li></ul>
  5. 5. Check This Out....   The Red Cross raised $400,00 in Text Donations after Hurricane Katrina. They raised $200,000 after the Asian Tsuanami.
  6. 6. Why Text Donations Are Successful <ul><ul><li>No credit card or a computer </li></ul></ul><ul><ul><li>The process of entering a 4-5 digit code with a single text word is very simple and fast </li></ul></ul><ul><ul><li>Much like a download the charge shows up on your bill </li></ul></ul><ul><ul><li>Brings in new demographic of donors who usually are not contacted (i.e., Gen Y, Gen X, Minorities) </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul> 
  7. 7. Downside Of Text Donations <ul><li>1.) Scams </li></ul><ul><li>2.) People can give more  </li></ul><ul><li>3.) Donations restricted to $5 or $10 donations </li></ul><ul><li>  </li></ul><ul><li>Solution: Give mobile users ability to text their own amount. </li></ul><ul><li>  </li></ul><ul><li>Examples: </li></ul><ul><li>501100 = $100 </li></ul><ul><li>501250 = $250 </li></ul><ul><li>501500 = $500 </li></ul><ul><li>501999 = $999 </li></ul>
  8. 9. Be Your Own Media Outlet &quot;Tell Your Own Story&quot; <ul><li>  </li></ul>
  9. 12. Chile Earthquake Club Video (Citizen Journalism) <ul><li>  </li></ul>
  10. 13. Connecting with Skype & Ustream
  11. 14. Create Twitter Group Lists
  12. 15. Google People Finder
  13. 16. Social Media is A Two Way Street <ul><li>  </li></ul>
  14. 17.   Who is This 2010 Social Media Leader? <ul><li>  </li></ul>
  15. 18. BrownBrigade on Ning http://brownbrigade.ning.com/ Thanks to social media, Scott Brown's name recogntion zoomed to 95% by Jan. 2010, up from 51% on November 12 2009 ---Time Magazine
  16. 19.   Scott Brown's Social Media Edge Over Martha Coakley <ul><li>  </li></ul><ul><ul><li>A 10:1 advantage in Web traffic </li></ul></ul><ul><ul><li>A 10:1 advantage in YouTube video viewership </li></ul></ul><ul><ul><li>A 3:1 advantage in Twitter followers </li></ul></ul><ul><ul><li>A 4:1 advantage in Facebook followers </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  17. 20. Free Websites <ul><li>  </li></ul><ul><li>Ning </li></ul><ul><li>Weebly  </li></ul><ul><li>Yola </li></ul><ul><li>Moonfruit </li></ul><ul><li>Wordpress  </li></ul><ul><li>Facebook </li></ul><ul><li>Wix (Flash Video) </li></ul>
  18. 22. Engage, Engage, Engage <ul><li>  There are over 400 million Facebook members worldwide (100 Million in the U.S) </li></ul><ul><li>  </li></ul><ul><li>Linkedin has over 60 million members </li></ul><ul><li>  </li></ul><ul><li>Twitter has 75million users (15m are active)  </li></ul><ul><li>  </li></ul><ul><li>64% of Twitter’s users are aged 35 or older. The average Twitter user is 39 years old.  </li></ul><ul><li>  </li></ul><ul><li>Fastest Rising Facebook User Women Over 55 </li></ul><ul><li>  </li></ul><ul><li>African Americans are 70 percent more likely to access the Internet via a wireless handheld   </li></ul><ul><li>  </li></ul><ul><li>Do You Need To Be More Active? </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  19. 23. Check This Out <ul><li>  </li></ul>
  20. 24. Rememeber... <ul><li>  Use TNT (Text and Twitter to Gain Mobile Donors)  </li></ul><ul><li>  </li></ul><ul><li>Take The Lead And Be  Your Own Media Outlet </li></ul><ul><li>  </li></ul><ul><li>Engage, Engage, Engage: Social Media is a Two Way Street </li></ul><ul><li>  </li></ul><ul><li>Kevin Lockett  #Youtoohaiti    [email_address]   </li></ul><ul><li>  </li></ul><ul><li>www.lockettmedia.moonfruit.com    www.twitter.com/kevinlockett </li></ul><ul><li>  </li></ul>
  21. 25. Final Thought <ul><li>&quot;Thanks to the internet, there are now new global networks that are multi-stakeholder and that are beginning to address global problems in new ways,&quot; </li></ul><ul><li>  </li></ul><ul><li>....These individuals now, at their fingertips, have a powerful tool for finding out what's going on, for organizing a collective response to something and for participating in solving problems.&quot;  --David Tapscott </li></ul>