Your SlideShare is downloading. ×
0
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
YouToo 2011 - Amber Zent - Blog Development
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

YouToo 2011 - Amber Zent - Blog Development

937

Published on

Amber Zent, account supervisor, Marcus Thomas LLC

Amber Zent, account supervisor, Marcus Thomas LLC

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
937
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Amber Zent, APR<br />Blogging for Business 101<br />
  • 2. Not As Simple As It May Seem<br />
  • 3. Evolution of Blogs<br />
  • 4. From Upstart to Mainstream<br />Today<br />1990s<br />BLOG?<br />BLOG!<br />
  • 5. THE BLOGOSPHERE IS HUGE <br />
  • 6. With Popularity, Comes Credibility<br />
  • 7.
  • 8. … And Even Celebrity<br />
  • 9.
  • 10. To Blog or Not To Blog …<br />
  • 11. For companies, blogs result in higher brandawareness, site traffic, lead generation and new and repeat sales than Facebook or Twitter. <br />
  • 12. Which of the following statements describe how your blog <br />has helped your business?<br />
  • 13. First Things First<br />Begin with your communication objectives.<br />What are you trying to accomplish?<br />Does it make sense or is it forced?<br />How can a blog contribute to overall business success?<br />
  • 14. I bet you think this blog is about you …<br />
  • 15. … but it should be about your audience.<br />
  • 16. Know Your Audience<br />Blog audience ≠ typical customer base<br />How do your customers get information?<br />What are your competitors doing in the space?<br />
  • 17. Know Your Organization<br />Honestly examine your business.<br />Is it about stroking egos?<br />Are you able to let go of corporate speak?<br />Can you handle criticism?<br />Is there time and money to devote to a blog?<br />Is your organization flexible/nimble?<br />Does life without layers of legal approval frighten you?<br />Are you willing to stick it out?<br />Are you willing to be transparent?<br />
  • 18. The 10 Commandments of Blogging<br />You must be married to it. <br />Cheap looks cheap. <br />People want to interact with people. <br />You can influence the conversation, but you can’t control it. <br />Selling and blogging don’t mix. <br />Blog traffic isn’t just magically generated. <br />Don’t ask too much of your readers. <br />If you can’t take the heat …<br />Competitors will read your blog. Get over it. <br />A blog is not a substitute for a communications plan. <br />
  • 19. Major Considerations<br /><ul><li>Location
  • 20. Resources
  • 21. Content and design
  • 22. Promotion
  • 23. Measurement</li></li></ul><li>Location<br />
  • 24. www.YourBusiness.com<br />
  • 25.
  • 26. Resources<br />
  • 27. Resources<br />Do you have content? <br />Do you have the channels to promote it? <br />Do you have the time and budget? <br />
  • 28. Content and Design<br />
  • 29. What Makes Good Content? <br />
  • 30. Start with a Purpose<br />What’s your story?<br />
  • 31. Now, How Are You Going to Tell It? <br />Voice/tone<br />Editorial calendar<br />Comment management<br />Challenges<br />
  • 32. Marry Content and Design<br />Weave in your brand <br />Think about your audience<br />
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Promotion<br />
  • 38. Where Should You Promote? <br />EVERYWHERE<br />www.yourwebsite.com<br />
  • 39. How Content and Promotion Work Together<br />Spike in Twitter volume leads to topical blog post<br />Twitter<br />Blog<br />Posts linked/promoted via Twitter<br />
  • 40. Measurement<br />
  • 41. Measuring Success<br />Traffic<br />Referrals<br />Interaction<br />
  • 42. Not for You?<br />
  • 43. Blogger Outreach<br />
  • 44. E-Newsletter<br />
  • 45. Facebook/Twitter<br />
  • 46.
  • 47. Questions?<br />

×