Your SlideShare is downloading. ×
YouToo 2011 - Amber Zent - Blog Development
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

YouToo 2011 - Amber Zent - Blog Development

928
views

Published on

Amber Zent, account supervisor, Marcus Thomas LLC

Amber Zent, account supervisor, Marcus Thomas LLC

Published in: Education, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
928
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Amber Zent, APR
    Blogging for Business 101
  • 2. Not As Simple As It May Seem
  • 3. Evolution of Blogs
  • 4. From Upstart to Mainstream
    Today
    1990s
    BLOG?
    BLOG!
  • 5. THE BLOGOSPHERE IS HUGE
  • 6. With Popularity, Comes Credibility
  • 7.
  • 8. … And Even Celebrity
  • 9.
  • 10. To Blog or Not To Blog …
  • 11. For companies, blogs result in higher brandawareness, site traffic, lead generation and new and repeat sales than Facebook or Twitter.
  • 12. Which of the following statements describe how your blog
    has helped your business?
  • 13. First Things First
    Begin with your communication objectives.
    What are you trying to accomplish?
    Does it make sense or is it forced?
    How can a blog contribute to overall business success?
  • 14. I bet you think this blog is about you …
  • 15. … but it should be about your audience.
  • 16. Know Your Audience
    Blog audience ≠ typical customer base
    How do your customers get information?
    What are your competitors doing in the space?
  • 17. Know Your Organization
    Honestly examine your business.
    Is it about stroking egos?
    Are you able to let go of corporate speak?
    Can you handle criticism?
    Is there time and money to devote to a blog?
    Is your organization flexible/nimble?
    Does life without layers of legal approval frighten you?
    Are you willing to stick it out?
    Are you willing to be transparent?
  • 18. The 10 Commandments of Blogging
    You must be married to it.
    Cheap looks cheap.
    People want to interact with people.
    You can influence the conversation, but you can’t control it.
    Selling and blogging don’t mix.
    Blog traffic isn’t just magically generated.
    Don’t ask too much of your readers.
    If you can’t take the heat …
    Competitors will read your blog. Get over it.
    A blog is not a substitute for a communications plan.
  • 19. Major Considerations
  • Location
  • 24. www.YourBusiness.com
  • 25.
  • 26. Resources
  • 27. Resources
    Do you have content?
    Do you have the channels to promote it?
    Do you have the time and budget?
  • 28. Content and Design
  • 29. What Makes Good Content?
  • 30. Start with a Purpose
    What’s your story?
  • 31. Now, How Are You Going to Tell It?
    Voice/tone
    Editorial calendar
    Comment management
    Challenges
  • 32. Marry Content and Design
    Weave in your brand
    Think about your audience
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Promotion
  • 38. Where Should You Promote?
    EVERYWHERE
    www.yourwebsite.com
  • 39. How Content and Promotion Work Together
    Spike in Twitter volume leads to topical blog post
    Twitter
    Blog
    Posts linked/promoted via Twitter
  • 40. Measurement
  • 41. Measuring Success
    Traffic
    Referrals
    Interaction
  • 42. Not for You?
  • 43. Blogger Outreach
  • 44. E-Newsletter
  • 45. Facebook/Twitter
  • 46.
  • 47. Questions?

×